MARKET
Cold Stone Creamery are in the business of making people happy more than just serving up an amazing ice cream. It’s all about what they call the 10-Minute Vacation. That ten minute getaway you deserve from the world outside your doors, just head inside any Cold Stone Creamery Store and that’s what you’ll get. Because the World Deserves Better Ice Cream.
Dubai, UAE. Now they have a total of ten co-branded stores all over UAE. eXperience Factor is the heart of their business. This is their way of describing that certain magic that separates the extraordinary from the ordinary. It’s the kind of ultimate in-store service experience that makes Cold Stone Creamery not just a place to get ice cream, but a destination for an entertainment. The eXperience Factor presents their “eXtra” Talented and Enthusiastic Crew members who sing, dance, banter with the audience, then toss, catch, mix and serve their Made Fresh Daily Ice Cream Creations. This is what Cold Stone Creamery call an “Ultimate Ice Cream Experience”.
ACHIEVEMENTS Cold Stone Creamery have won the industry’s version of the “best of ” awards for pretty much anything that has to do with ice cream. Cold Stone Creamery’s expertise in innovating indulgence didn’t just happen by accident. The founders, Donald and Susan Sutherland, discovered their true calling in 1988, driven by their passion to serve the world’s best ice cream. They opened their first Cold Stone Creamery in Tempe, Arizona. For more than 25 years they’ve served up the finest, freshest ice cream, cakes, smoothies and shakes using only the highest quality ingredients and, of course, their signature process of preparing your custom ice cream creation on a frozen granite stone. In other words, if you want it in your ice cream – you get it. By mixing nuts, fruits and candy into their smooth and creamy ice cream on a frozen granite stone, they’re actually more like ice cream artists. Over the years, they’ve stumbled on a few concoctions of their own that we call their Cold Stone Signature Creations. Ice cream for breakfast, a smoothie for lunch and a sensible cake for dinner? – Who says you can’t eat this amazing ice cream for all three meals? In 2007, Miraqe General Trading LLC (Apparel Group) was awarded the Master Franchisee for the Middle East region. Cold Stone Creamery opened their first store at Dubai Festival City, United Arab Emirates and currently have 43 stores all over the GCC with locations at UAE, Qatar, Bahrain, Oman, Kuwait and Kingdom of Saudi Arabia. In 2011, they opened their first Cold Stone Creamery and Tim Hortons co-branded Store at Number One Tower Suites, Sheikh Zayed Road,
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Ultimate Crew Member Of The World 2013 – Won the first International Creamery Cup, International Partner Summit. l Shake Master 2013 – International Partner Summit. l Spirit Of Partnership 2013 – International Partner Summit. l Best Market Ultimate Ice Cream Experience 2013 – International Partner Summit. l Best Market X- Factor 2013 – International Partner Summit. l Best Market X- Factor 2012 – International Partner Summit. l Dubai Food Safety Award 2012. l Best Market X- Factor 2011 – International Partner Summit. l Most Admired Retailer of The Year for Food Service Category 2011 – Retail Me Awards. l Franchise Operator of the Year 2010 - Retail City Award – Excellence in Retail. l Best Service Performance Brand 2010 Cycle – Department of Economic Development. l Best Service Performance Brand For Large Business Category 2010 – DSES. l
Best Innovative Campaign 2009 - International Partner Summit. l Top Dollar Club 2008 - International Partner Summit. l Golden Spade 2008 - International Partner Summit. l Best Market X Factor 2008 - International Partner Summit. l Top Dollar Club 2008 - International Partner Summit. l Best Community Founded Charity Programme 2008 - GCC Autism Charity Programme. l
HISTORY
1988 - Don and Susan Sutherland open the very first Cold Stone Creamery® in Tempe, Ariz., and a new ice cream concept is born. 1995 - First Franchise Store Opened. 1997 - Cold Stone Creamery serves its one millionth ice cream cone. 1998 - Cold Stone Creamery opens first transcontinental store in Jacksonville, Florida. 2000 - Cold Stone Creamery celebrates 100th store opening in Pleasant Hill, California. 2000 - Cold Stone Creamery awards its 500th franchise and opens its 250th store. 2003 - Cold Stone Creamery opens its 500th store. 2004 - The third annual World’s Largest Ice Cream “Cake” Social raises over $625,000 for the Make-A-Wish Foundation. 2004 - Cold Stone Creamery ranked fourth in the July 2004 issue of Restaurant Business “Top 50 Growth Chains.” 2005 - Desperate Housewife Nicollette Sheridan attends the fourth annual World’s Largest Ice Cream “Cake” Social as a “celebrity scooper” and helps Cold Stone raises over $750,000 for the Make-A-Wish Foundation. 2005 - Receives the “2005 Consumers’ Choice in Chains Award” in the Treat category in the August 2005 issue of Restaurants & Institutions and opened total of 1,000 stores 2005 - Cold Stone Creamery celebrates the opening of its first store in Japan, marking the beginning of the company’s expansion into Asia. 2007 - Cold Stone Creamery is acquired by Kahala, one of the fastest growing franchise companies in North America with twelve brands and more than 3,700 retail locations in the United States and worldwide. 2007 – 2,250 stores awarded, Miraqe General Trading LLC (Apparel Group) appointed as the Master Franchisee for Middle East region.
2008 - Cold Stone Creamery celebrates the opening of the 100th International store and its arrival into Mexico and Scandinavia. 2008 - Cold Stone announces the opening of the first co-branded store with Rocky Mountain Chocolate Factory. 2009 - Cold Stone commemorates expansion into Canada with the opening of six co-brand stores through partnership with Tim Hortons. 2011 - Cold Stone Creamery reaches over 2,000 locations worldwide. 2013 - Cold Stone Creamery Middle East Won the first International Creamery CUP defeating thirteen other countries. 2014 - Cold Stone Creamery now has 43 stores all over GCC.
in the world, served in the world’s most unique manner. Their passion is to make more people happy by making every day a great day for ice cream. Indulgence – Their ice cream is rich, smooth and creamy, it is made fresh every day in every store and is the highest quality ice cream available anywhere. Personalization: Nothing is out of bounds when they prepare Creations, individual customization and personalization “just-for-you” are the goal and require both Crew and Customer participation. The brand attributes are stated and supported in the Cold Stone mission statement:“We will make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence and innovation.” Cold Stone strives to make their product the best. Cold Stone’s vast array of products and unique mixing process allows each customer to be an active participant in getting exactly what they want, exactly how they want it. Cold Stone is dedicated to maintaining its position as the industry leader in innovation, constantly exploring new and different ways for our customers to experience and enjoy our ice cream, cakes and novelties.
PRODUCT The Ultimate Ice Cream Experience® Signature Creations™ When Cold Stone serves up ice cream, they’re not just scooping it out of some frozen vat and handing it to you - they’re crafting personalized works of art! These freshly-prepared masterpieces are called Creations — the most famous of which are called Signature Creations™. Create Your Own Creations Top with your choice of candy, fruit, nuts, and all kinds of yummy mix-ins, and suddenly you’ve got a Create Your Own Creation. Just how many different ways can you personalise your ice cream? Cold Stone stopped counting after about a gazillion. That’s a number, right? Hot Stone™ Warm & Delicious™ Desserts Things are really heating up in the ice cream world thanks to Cold Stone’s new Warm & Delicious™ Hot Stone™ Desserts! A warm, decadent treat with a hint of elegance and a whole lot of whimsical flair! Pre-packed Ice Cream Cold Stone Pre-Packed Ice Cream is available in different size containers and features their worldfamous Signature Creations™ An Ice Cream Cake for any Occasion! Pick your choice from their wide range of Signature Creation Cakes, Custom Cakes to Ice Cream Cupcakes, you couldn’t resist but ASK FOR MORE. A Little Something for Everyone – Shakes and Smoothies Every ice cream maker makes shakes. Some even make smoothies. But taking super premium ice cream and blending it with your choice of mix-ins to create the ultimate, dreamy, thick and creamy Shakes? That’s all Cold Stone.
RECENT DEVELOPMENTS Craving an Ice Cream Alternative?
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Can something taste good AND look good on you? Sure it can! Just take our smooth and creamy, lowfat Frozen Yogurt, plus everything that’s great about Cold Stone’s fresh and fruity Sorbet. Next, combine them with your choice of healthful mix-ins, like fresh fruit or crunchy nuts, and you’ve got one heck of a healthier option!
Ice Cream Cookie Sandwiches
Make way for the Ice Cream Cookie Sandwich revolution! Hand-crafted from super premium ice cream, then nestled between two yummy chocolate chip cookies and rolled in a delicious topping, these upgraded classic favourites are the perfect dessert for enjoying at home, on the road, or anywhere else!
BRAND VALUES
Philosophy: What others say about Cold Stone® is more important than what they say about themselves. Brand Personality: Cold Stone’s personality is a fusion of the following tenets: passionate, nonjudgmental, friendly, sophisticated yet fun. Cold Stone has a friendly, smart sense of humor. The Cold Stone brand wants to be fun and accessible in its tonality, they must infuse a clever wit into communication with the customer that allows them to connect and develop a relationship. Brand Vision: To provide the Ultimate Ice Cream Experience. Brand Mission: To make people happy by selling the highest quality, most creative ice cream experience with passion, excellence and innovation. Passion: Passion indicates their singular devotion to what they do best: provide the best ice cream
Things you didn’t know about
COLD STONE Creamery l Things
Are Just Better When they’re FRESH. Cold Stone’s ice cream is made fresh every day in every store? It’s true! Churned from the finest ingredients and mixed with your choice of candy, cakes, fruits or nuts on a frozen granite stone, we proudly serve the best tasting, made-to-order ice cream you’ve ever had. l Over 192,000 Ice Cream Creations served per day. Ice Cream for breakfast, a Smoothie for lunch, and a sensible cake for dinner….Who says you can’t eat this amazing Ice Cream for all three meals? l Cold Stone are now more than 2,000 stores worldwide serving and still counting. l Cold Stone are the Experts in Innovation, if it has anything to do with Ice Cream; it has everything to do with Cold Stone Creamery! From unique ice cream creations to smoothies, cakes and shakes – nobody serves up the Ultimate Indulgence like Cold Stone Creamery. It starts with using the highest quality ingredients and ends with their signature process for preparing your custom creation on a Frozen Granite Stone.