Marketing campaign The Lost Swimmer
The Lost Swimmer By Ann Turner June 2015
Proofs The Lost Swimmer is a novel that will hook you and haunt you. To build buzz among reviewers, retailers and bloggers we will produce beautifully designed, limited edition advance proofs.
Marketing Good Reading campaign • The Lost Swimmer will be GR’s Book of the Month in June. • This package includes major editorial coverage, and promotion in their EDM and social media platforms (Facebook 11.6K, Twitter 3.4K). • Good Reading has a circulation of 19K dedicated readers.
Marketing The Monthly / Saturday Paper • We will advertise The Lost Swimmer in either the Monthly or the Saturday Paper in June. • Both publications have dedicated books sections targeting the kind of readers who would enjoy The Lost Swimmer.
Marketing
Video • We have recorded an interview with author Ann Turner, which we will use at every opportunity to promote the book. A prepublication version is in your kit and a final version for consumers will be available in May / June.
Marketing NetGalley solus EDM • Advance reading copies will be available on NetGalley in March. • Plus a solus Feed Your Reader eNews promoting only The Lost Swimmer will be sent to 8K Australian members. • These subscribers have an astonishing return rate (returning more than once a month) of 81%, making them very highly engaged.
Marketing Better Read Book Club • We’re very excited to promote The Lost Swimmer to our newly formed book club. • This includes promotion on our book club website and a dedicated EDM to our dedicated members (currently 500 and growing!). www.BetterReadBookClub.com
Marketing Social media • We will also promote The Lost Swimmer across our social media platforms: • Facebook (5K), Twitter (9.7K), Google+ (14.8K) monthly EDM (6K).
Publicity Writers Festivals • Ann is expected to be invited to at least one major festival this year, and we have pitched sessions to all major festivals. • Ann will also be involved in events with Sisters in Crime later this year.
Publicity Reviews • You can expect extensive review coverage for this exceptional debut.
Publicity Reviews • Plus Australia’s leading book bloggers will be spreading the word with early reviews.
The Lost Swimmer By Ann Turner June 2015
Proofs The Lost Swimmer is a novel that will hook you and haunt you. To build buzz among reviewers, retailers and bloggers we will produce beautifully designed, limited edition advance proofs.
Marketing Good Reading campaign • The Lost Swimmer will be GR’s Book of the Month in June. • This package includes major editorial coverage, and promotion in their EDM and social media platforms (Facebook 11.6K, Twitter 3.4K). • Good Reading has a circulation of 19K dedicated readers.
Marketing The Monthly / Saturday Paper • We will advertise The Lost Swimmer in either the Monthly or the Saturday Paper in June. • Both publications have dedicated books sections targeting the kind of readers who would enjoy The Lost Swimmer.
Marketing
Video • We have recorded an interview with author Ann Turner, which we will use at every opportunity to promote the book. A prepublication version is in your kit and a final version for consumers will be available in May / June.
Marketing NetGalley solus EDM • Advance reading copies will be available on NetGalley in March. • Plus a solus Feed Your Reader eNews promoting only The Lost Swimmer will be sent to 8K Australian members. • These subscribers have an astonishing return rate (returning more than once a month) of 81%, making them very highly engaged.
Marketing Better Read Book Club • We’re very excited to promote The Lost Swimmer to our newly formed book club. • This includes promotion on our book club website and a dedicated EDM to our dedicated members (currently 500 and growing!). www.BetterReadBookClub.com
Marketing Social media • We will also promote The Lost Swimmer across our social media platforms: • Facebook (5K), Twitter (9.7K), Google+ (14.8K) monthly EDM (6K).
Publicity Writers Festivals • Ann is expected to be invited to at least one major festival this year, and we have pitched sessions to all major festivals. • Ann will also be involved in events with Sisters in Crime later this year.
Publicity Reviews • You can expect extensive review coverage for this exceptional debut.
Publicity Reviews • Plus Australia’s leading book bloggers will be spreading the word with early reviews.
The Lost Swimmer By Ann Turner June 2015
