New Campbell's® Stock First⢠Cream, Chicken and Beef Stocks ...
FOR IMMEDIATE RELEASE
New Campbell’s® Stock First™ Cream, Chicken and Beef Stocks Make Delicious Never-Fail Sauces a Reality Campbell Canada stocks shelves with recipe inspiration TORONTO, ON – November 6, 2012 – For inspired home-chefs looking to create delicious weeknight meals for their families without the added work of making stock or béchamel from scratch, Campbell Canada has launched a new line of high-quality stocks in chicken and beef varieties as well as a first-ofits-kind cream stock. Ideal for enhancing the flavours in meat, fish, pasta and vegetable dishes, these shelf-stable stocks will be a welcome addition to any foodie’s pantry. New Stock First Cream stock is a velvety smooth, creamy base, which will never curdle, scorch or burn in cooking. Unlike anything currently available, it can be used to create a white sauce or add a thicker creaminess to other sauces, soups and more. With 83 per cent less fat and 78 per cent fewer calories than the same serving of 35 per cent whipping cream (125 ml), Cream stock is a great shelf-stable alternative to cream. Not only is it gluten-free and vegetarian-friendly, it contains no artificial colours or flavours. “Our new Cream stock allows home-chefs to quickly and confidently create beautiful dishes that would traditionally start with a white sauce – a recipe like Pork Chops with Caramelized Apple Cream Sauce – the kind you usually have to wait for the weekend to make!” said Chef Suman Roy, Corporate Chef at Campbell Canada. “With the new Chicken and Beef stock varieties, whether you are deglazing, braising or making sauces, these rich, meaty stocks will bring out the robust notes and delicious flavours of even your most gourmet recipes.” Developed and prepared in Canada specifically for Canadian consumers, Stock First stocks join a full and varied lineup in the Campbell portfolio of cooking ingredients and recipes that help people create delicious, home-cooked meals the whole family will love. All of Campbell Canada’s recipes, including more than 35 recipes for Stock First stocks, can be found at www.cookwithcampbells.com and on Pinterest at http://pinterest.com/campbellcanada/. “At Campbell we are always working to develop new versatile ingredients and meal solutions that meet Canadian’s taste, culinary and dietary needs,” said Arlene Karan, Senior Director, Research and Development. “Our new Stock First stock line is a great example – we took a close look at the ingredients our consumers are using and the calibre of meals they are creating at home. We realized there was an opportunity to expand our current products to offer Canadians a new solution, particularly with an ingredient like Cream stock which is unique in the marketplace.” Campbell’s Stock First stocks are available in Chicken, Beef and Cream varieties and are now at grocery retailers across Canada with a suggested retail price between $2.19 and $2.49 for each 480 ml carton.
-30-
About Campbell Company of Canada Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” With a soup plant located in Toronto, ON, Campbell Company of Canada is a subsidiary of Campbell Soup Company. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.ca. -30For more information or requests for product, images or interviews, please contact [email protected]
New Campbell’s® Stock First™ Cream, Chicken and Beef Stocks Make Delicious Never-Fail Sauces a Reality Campbell Canada stocks shelves with recipe inspiration TORONTO, ON – November 6, 2012 – For inspired home-chefs looking to create delicious weeknight meals for their families without the added work of making stock or béchamel from scratch, Campbell Canada has launched a new line of high-quality stocks in chicken and beef varieties as well as a first-ofits-kind cream stock. Ideal for enhancing the flavours in meat, fish, pasta and vegetable dishes, these shelf-stable stocks will be a welcome addition to any foodie’s pantry. New Stock First Cream stock is a velvety smooth, creamy base, which will never curdle, scorch or burn in cooking. Unlike anything currently available, it can be used to create a white sauce or add a thicker creaminess to other sauces, soups and more. With 83 per cent less fat and 78 per cent fewer calories than the same serving of 35 per cent whipping cream (125 ml), Cream stock is a great shelf-stable alternative to cream. Not only is it gluten-free and vegetarian-friendly, it contains no artificial colours or flavours. “Our new Cream stock allows home-chefs to quickly and confidently create beautiful dishes that would traditionally start with a white sauce – a recipe like Pork Chops with Caramelized Apple Cream Sauce – the kind you usually have to wait for the weekend to make!” said Chef Suman Roy, Corporate Chef at Campbell Canada. “With the new Chicken and Beef stock varieties, whether you are deglazing, braising or making sauces, these rich, meaty stocks will bring out the robust notes and delicious flavours of even your most gourmet recipes.” Developed and prepared in Canada specifically for Canadian consumers, Stock First stocks join a full and varied lineup in the Campbell portfolio of cooking ingredients and recipes that help people create delicious, home-cooked meals the whole family will love. All of Campbell Canada’s recipes, including more than 35 recipes for Stock First stocks, can be found at www.cookwithcampbells.com and on Pinterest at http://pinterest.com/campbellcanada/. “At Campbell we are always working to develop new versatile ingredients and meal solutions that meet Canadian’s taste, culinary and dietary needs,” said Arlene Karan, Senior Director, Research and Development. “Our new Stock First stock line is a great example – we took a close look at the ingredients our consumers are using and the calibre of meals they are creating at home. We realized there was an opportunity to expand our current products to offer Canadians a new solution, particularly with an ingredient like Cream stock which is unique in the marketplace.” Campbell’s Stock First stocks are available in Chicken, Beef and Cream varieties and are now at grocery retailers across Canada with a suggested retail price between $2.19 and $2.49 for each 480 ml carton.
-30-
About Campbell Company of Canada Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” With a soup plant located in Toronto, ON, Campbell Company of Canada is a subsidiary of Campbell Soup Company. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.ca. -30For more information or requests for product, images or interviews, please contact [email protected]
