Official Company Brand Book
© Chad Marden Apr. 3, 2013
Official Company Brand Book
Logo
These are reference images for your new logo. They are displayed here in color and grayscale for use in all potential print materials.
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Area of Non-Encroachment
To ensure that elements of your logo are not lost during the layout of future promotional materials and products, an Area of Non-Encroachment has been made for your reference. Please be sure to not allow elements of the layout to enter this area.
3
Color Palette (PMS, CMYK and RGB)
100%
90%
80%
PMS 156 C CMYK 4/28/58/0 RGB 242/188/123
This palette will serve as a reference to the primary colors used in your new logo. The swatches displayed, shown here at 100, 90, and 80 percent opacity, also display recomended opacity levels. Screening back farther than 80 percent may result in loss of crucial detail in your logo.
PMS 7742 C CMYK 74/32/96/19 RGB 72/188/58 PMS 3285 C CMYK 100/14/61/1 RGB 0/147/130
PMS 7560 C CMYK 41/53/94/26 RGB 127/98/44
4
Typography
Headings Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz 1234567890
These are typefaces that we suggest using in all of your future promotional materials. Using these fonts exclusively ensures unity and uniformity between all of your materials and products produced by your company while also maintaining readablity.
The quick brown fox jumped over the lazy dog.
Body Copy Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXWZ abcdefghijklmnopqrstuvwxyz 1234567890 The quick brown fox jumped over the lazy dog.
5
Employee Apparel
This is an example of the apparel that we have designed for use by employees at trade shows and other public events. Polo shirts will also be customized with the employee’s first name placed under the logo in the same PMS 156 C as the logo.
PMS 187 C CMYK 22/100/85/14 RGB 172/26/47
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Media Package - Intro
The following pages will detail in full the specifications of your media package. This package will serve the purpose of reaching out to your customers, co-workers, and other various shareholders through eye catching design. Your media kit includes the following: • A 8 1/2 in x 11 in Letterhead • A 9 1/2 in x 4 1/8 in #10 Envelope • A 3 1/2 in x 2 in Business Card • A 180 px x 180 px Facebook Profile Logo • A 48 in x 36 in Trade Show Display
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Media Package - Letterhead
Letterhead: 8 1/2 in x 11 in March 17, 2013 John Doe 1234 Fifth Avenue Bristol, NH 03222 Dear Mr. Doe Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam consectetur congue lorem, id vehicula nulla fermentum a. Nulla vel lectus ac lorem lacinia eleifend ut eget massa. Vestibulum porttitor, turpis non feugiat lacinia, dui enim scelerisque augue, sed pharetra tellus nisi at justo. Vestibulum ut tortor velit. Aenean a diam arcu, feugiat blandit magna. Sed interdum tempor nunc. Nulla mattis vehicula mauris, quis auctor arcu varius vitae. Nullam id leo vel sapien adipiscing ultricies. Integer luctus quam in lorem tincidunt in semper lacus sollicitudin. Aliquam aliquam ante eget velit placerat tristique. Aenean vitae turpis eget tortor tristique consectetur vitae nec felis. Mauris semper porttitor accumsan. Curabitur sodales mi at est convallis sit amet aliquam enim suscipit. Proin auctor vulputate faucibus. Nunc eget dui sed quam pretium pharetra. Nunc tincidunt accumsan nunc. Etiam quis congue leo. Suspendisse sagittis mattis orci vitae consequat. In cursus lorem ut odio mollis lobortis. Integer lacus tellus, placerat vel iaculis sed, semper eu lacus. Vestibulum odio sem, molestie nec viverra quis, tincidunt ut felis. Nullam mauris orci, sollicitudin nec porta sit amet, imperdiet ut tortor. Sincerely,
Brian Pfeiffer Owner
415 Ortner Road Darien Center, NY 14040 designatea.com Tel: 585.591.2479 Fax: 585.591.2589
Logo: 3 in x 1 3/8 in Top margin: 1/8 in Left margin: 1/8 in Body copy: 6 in x 7 7/8 in Top margin: 1 3/4 in Left margin: 1 1/4 in Right margin: 1 1/4 in Bottom margin: 1 3/8 in Font: Helvetic Neue Regular, 12 pt Return address: 3 in x 3/4 in Left margin: 1/4 in Bottom margin 1/4 in Font: Helvetica Neue Regular, 10 pt
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Media Package - #10 Envelope
Envelope: 9 1/2 in x 4 1/8 in
415 Ortner Road Darien Center, NY 14040
John Doe 1234 Fifth Avenue Bristol, NH 03222
Logo: 2 1/2 in x 1 in Top margin: 1/8 in Left margin: 1/8 in Font: Helvetica Neue Regular, 13 pt Return Address: 1 5/8 in x 5/8 in Top margin: 1/2 in Left margin: 1/4 in Delivery address: 2 3/4 in x 1 5/8 in Left margin: 3 3/8 in Bottom margin: 3/4 in Font: Helvetica Neue Regular, 25 pt Indinca: 1/2 in x 1/2 in Top margin: 1/8 in Right margin: 1/8
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Media Package - Business Card
Card: 3 1/2 in x 2 in Logo: 2 in x 53/64 in Top margin: 1/8 in Left margin 1/8 in Brian Pfeiffer 415 Ortner Road Darien Center, NY 14040 Tel: 585.591.2479 Fax: 585.591.2589 [email protected]
Contact info: 1 15/64in x 51/64 in Right margin: 1/8 in Bottom margin 1/8 in Font: Helvetica Neue Regular, 8 pt
10
Media Package - Facebook Icon
Icon: 180 px x 180 px Image: 160 px x 160 px Top margin: 10 px Left margin: 10 px Right Margin 10 px Bottom Margin 10 px
11
Media Package - Trade show display
Display: 48 in x 36 in Self-standing Logo: 13 1/4 in x 5 1/2 in Center-top
12
Home Page - Intro
The following page will display the design and specifics of your company’s website by displaying an example of your new home page. This will serve as a template for all other pages on your site in regards to theme, color scheme, and layout.
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Home Page - Layout
Page: 800 px x 600 px Headings: Arial Bold Italic, 18 pt, RGB 72/188/58 Body copy: Helvetica Neue Regular, 14 pt, RGB 0/0/0 Copyright Info:Helvetica Neue Regular, 10 pt, RGB 0/0/0 Top banner: 800 px x 150 px Navigation Bar: 800 px x 45 px Font: Arial Bold Italic, 18 pt, RGB 0/147/130
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Official Company Brand Book
Logo
These are reference images for your new logo. They are displayed here in color and grayscale for use in all potential print materials.
2
Area of Non-Encroachment
To ensure that elements of your logo are not lost during the layout of future promotional materials and products, an Area of Non-Encroachment has been made for your reference. Please be sure to not allow elements of the layout to enter this area.
3
Color Palette (PMS, CMYK and RGB)
100%
90%
80%
PMS 156 C CMYK 4/28/58/0 RGB 242/188/123
This palette will serve as a reference to the primary colors used in your new logo. The swatches displayed, shown here at 100, 90, and 80 percent opacity, also display recomended opacity levels. Screening back farther than 80 percent may result in loss of crucial detail in your logo.
PMS 7742 C CMYK 74/32/96/19 RGB 72/188/58 PMS 3285 C CMYK 100/14/61/1 RGB 0/147/130
PMS 7560 C CMYK 41/53/94/26 RGB 127/98/44
4
Typography
Headings Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz 1234567890
These are typefaces that we suggest using in all of your future promotional materials. Using these fonts exclusively ensures unity and uniformity between all of your materials and products produced by your company while also maintaining readablity.
The quick brown fox jumped over the lazy dog.
Body Copy Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXWZ abcdefghijklmnopqrstuvwxyz 1234567890 The quick brown fox jumped over the lazy dog.
5
Employee Apparel
This is an example of the apparel that we have designed for use by employees at trade shows and other public events. Polo shirts will also be customized with the employee’s first name placed under the logo in the same PMS 156 C as the logo.
PMS 187 C CMYK 22/100/85/14 RGB 172/26/47
6
Media Package - Intro
The following pages will detail in full the specifications of your media package. This package will serve the purpose of reaching out to your customers, co-workers, and other various shareholders through eye catching design. Your media kit includes the following: • A 8 1/2 in x 11 in Letterhead • A 9 1/2 in x 4 1/8 in #10 Envelope • A 3 1/2 in x 2 in Business Card • A 180 px x 180 px Facebook Profile Logo • A 48 in x 36 in Trade Show Display
7
Media Package - Letterhead
Letterhead: 8 1/2 in x 11 in March 17, 2013 John Doe 1234 Fifth Avenue Bristol, NH 03222 Dear Mr. Doe Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam consectetur congue lorem, id vehicula nulla fermentum a. Nulla vel lectus ac lorem lacinia eleifend ut eget massa. Vestibulum porttitor, turpis non feugiat lacinia, dui enim scelerisque augue, sed pharetra tellus nisi at justo. Vestibulum ut tortor velit. Aenean a diam arcu, feugiat blandit magna. Sed interdum tempor nunc. Nulla mattis vehicula mauris, quis auctor arcu varius vitae. Nullam id leo vel sapien adipiscing ultricies. Integer luctus quam in lorem tincidunt in semper lacus sollicitudin. Aliquam aliquam ante eget velit placerat tristique. Aenean vitae turpis eget tortor tristique consectetur vitae nec felis. Mauris semper porttitor accumsan. Curabitur sodales mi at est convallis sit amet aliquam enim suscipit. Proin auctor vulputate faucibus. Nunc eget dui sed quam pretium pharetra. Nunc tincidunt accumsan nunc. Etiam quis congue leo. Suspendisse sagittis mattis orci vitae consequat. In cursus lorem ut odio mollis lobortis. Integer lacus tellus, placerat vel iaculis sed, semper eu lacus. Vestibulum odio sem, molestie nec viverra quis, tincidunt ut felis. Nullam mauris orci, sollicitudin nec porta sit amet, imperdiet ut tortor. Sincerely,
Brian Pfeiffer Owner
415 Ortner Road Darien Center, NY 14040 designatea.com Tel: 585.591.2479 Fax: 585.591.2589
Logo: 3 in x 1 3/8 in Top margin: 1/8 in Left margin: 1/8 in Body copy: 6 in x 7 7/8 in Top margin: 1 3/4 in Left margin: 1 1/4 in Right margin: 1 1/4 in Bottom margin: 1 3/8 in Font: Helvetic Neue Regular, 12 pt Return address: 3 in x 3/4 in Left margin: 1/4 in Bottom margin 1/4 in Font: Helvetica Neue Regular, 10 pt
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Media Package - #10 Envelope
Envelope: 9 1/2 in x 4 1/8 in
415 Ortner Road Darien Center, NY 14040
John Doe 1234 Fifth Avenue Bristol, NH 03222
Logo: 2 1/2 in x 1 in Top margin: 1/8 in Left margin: 1/8 in Font: Helvetica Neue Regular, 13 pt Return Address: 1 5/8 in x 5/8 in Top margin: 1/2 in Left margin: 1/4 in Delivery address: 2 3/4 in x 1 5/8 in Left margin: 3 3/8 in Bottom margin: 3/4 in Font: Helvetica Neue Regular, 25 pt Indinca: 1/2 in x 1/2 in Top margin: 1/8 in Right margin: 1/8
9
Media Package - Business Card
Card: 3 1/2 in x 2 in Logo: 2 in x 53/64 in Top margin: 1/8 in Left margin 1/8 in Brian Pfeiffer 415 Ortner Road Darien Center, NY 14040 Tel: 585.591.2479 Fax: 585.591.2589 [email protected]
Contact info: 1 15/64in x 51/64 in Right margin: 1/8 in Bottom margin 1/8 in Font: Helvetica Neue Regular, 8 pt
10
Media Package - Facebook Icon
Icon: 180 px x 180 px Image: 160 px x 160 px Top margin: 10 px Left margin: 10 px Right Margin 10 px Bottom Margin 10 px
11
Media Package - Trade show display
Display: 48 in x 36 in Self-standing Logo: 13 1/4 in x 5 1/2 in Center-top
12
Home Page - Intro
The following page will display the design and specifics of your company’s website by displaying an example of your new home page. This will serve as a template for all other pages on your site in regards to theme, color scheme, and layout.
13
Home Page - Layout
Page: 800 px x 600 px Headings: Arial Bold Italic, 18 pt, RGB 72/188/58 Body copy: Helvetica Neue Regular, 14 pt, RGB 0/0/0 Copyright Info:Helvetica Neue Regular, 10 pt, RGB 0/0/0 Top banner: 800 px x 150 px Navigation Bar: 800 px x 45 px Font: Arial Bold Italic, 18 pt, RGB 0/147/130
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