Pinterest amazonaws com
60
million monthly users (comScore)
30
750 Confidential
billion Pins
million boards
Search is helpful for answering specific questions, but many questions don’t have specific answers
where should i travel to next?
how should i decorate my living room?
what should i make for dinner tonight?
what kind of clothes should i buy?
what are some fun activities to do with the kids?
Confidential
3
These questions are about discovering meaningful and personal possibilities, not finding specific answers where should i travel to next?
Personality Quiz: Which Country Should I Travel To Next? www.quibblo.com/quiz/itJUvKb/Which-Country-Should-ITravel-To-Next Need some help deciding where to plan your next vacation? Not sure which country would best suit your personality? Hopefully this quiz will help guide you in a new ...
Where should we travel to next?! | Backpack Me bkpk.me/where-should-we-travel-to-next Hi A&Z! You should totally come to Argentina (I know I’ve told you this several times, but when you get here you’ll see why!). But not only Buenos Aires, the ...
Where Should You Go On Your Next Vacation? www.allthetests.com/quiz09/quiz/1088457995 This quiz will help you figure out where you should go on your next vacation…
Confidential
4
Discovery: To find something unexpected
Discovery happens every day in the real world, but is largely unsolved online
Confiden tial 6 Confidential
Discovery happens every day in the real world, but is largely unsolved online
Confidential
Our Mission: Help people discover things they love, and inspire them to go do those things in real life
Brandon used Pinterest to find ideas for fixing up his scooter
Beth used Pinterest to plan a fun weekend meal
Adam used Pinterest to find new places to run Confidential
GENERAL
SPECIFIC
Discovery
Confidential
12
feeds GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
13
feeds
categories
GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
“I want to redo my backyard.”
14
feeds
categories
search
GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
“I want to redo my backyard.”
“I’m looking for ideas for a small yard.”
15
feeds
categories
search
GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
“I want to redo my backyard.”
“I’m looking for ideas for a small yard.”
16
DISCOVER
Confidential
17
DISCOVER
Confidential
SAVE
18
A single Pin can live in many different boards
Confidential
19
DISCOVER
Confidential
SAVE
DO
20
Act on your Pins
Confidential
21
DISCOVER
Confidential
SAVE
DO
22
60M+ monthly users (comScore)
75% of usage is on a mobile device
70%
40%
of users are women (comScore)
of all women 18-54 across mobile & web (in U.S., comScore)
Confidential
23
The opportunity for businesses: Get discovered by millions of people looking for things to buy, plan and do
Pinterest inspired Kelly to become an avid runner
Confidential
25
Pinner Perspective
DISCOVER
SAVE
DO
“I’m interested in living a healthier life.”
Confidential
26
Pinner Perspective
DISCOVER
SAVE
“I’m interested in living a healthier life.”
Confidential
DO
“I’m inspired to start running.”
27
Pinner Perspective
DISCOVER
SAVE
“I’m interested in living a healthier life.”
Confidential
“I’m inspired to start running.”
DO
“I’m training for my next race.”
28
Pinner Perspective
DISCOVER
SAVE
“I’m interested in living a healthier life.”
Confidential
“I’m inspired to start running.”
DO
“I’m training for my next race.”
“I’m going to buy these running pants.”
29
Three steps to putting Pinterest to work
30
1
Create an engaging presence on Pinterest http://business.pinterest.com/
Confidential
31
2
Inspire Pinning from your website http://business.pinterest.com/
Confidential
32
2
Inspire Pinning from your app & emails http://business.pinterest.com/
Confidential
33
3
Promoted your content with Promoted Pins https://ads.pinterest.com/
Confidential
34
Pinterest Analytics https://analytics.pinterest.com/
Confidential
35
Artifact Uprising + Pinterest
Confidential
The opportunity for businesses: Get discovered by millions of people looking for things to buy, plan and do
Thank you
million monthly users (comScore)
30
750 Confidential
billion Pins
million boards
Search is helpful for answering specific questions, but many questions don’t have specific answers
where should i travel to next?
how should i decorate my living room?
what should i make for dinner tonight?
what kind of clothes should i buy?
what are some fun activities to do with the kids?
Confidential
3
These questions are about discovering meaningful and personal possibilities, not finding specific answers where should i travel to next?
Personality Quiz: Which Country Should I Travel To Next? www.quibblo.com/quiz/itJUvKb/Which-Country-Should-ITravel-To-Next Need some help deciding where to plan your next vacation? Not sure which country would best suit your personality? Hopefully this quiz will help guide you in a new ...
Where should we travel to next?! | Backpack Me bkpk.me/where-should-we-travel-to-next Hi A&Z! You should totally come to Argentina (I know I’ve told you this several times, but when you get here you’ll see why!). But not only Buenos Aires, the ...
Where Should You Go On Your Next Vacation? www.allthetests.com/quiz09/quiz/1088457995 This quiz will help you figure out where you should go on your next vacation…
Confidential
4
Discovery: To find something unexpected
Discovery happens every day in the real world, but is largely unsolved online
Confiden tial 6 Confidential
Discovery happens every day in the real world, but is largely unsolved online
Confidential
Our Mission: Help people discover things they love, and inspire them to go do those things in real life
Brandon used Pinterest to find ideas for fixing up his scooter
Beth used Pinterest to plan a fun weekend meal
Adam used Pinterest to find new places to run Confidential
GENERAL
SPECIFIC
Discovery
Confidential
12
feeds GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
13
feeds
categories
GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
“I want to redo my backyard.”
14
feeds
categories
search
GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
“I want to redo my backyard.”
“I’m looking for ideas for a small yard.”
15
feeds
categories
search
GENERAL
SPECIFIC
“I’m just browsing.”
Confidential
“I want to redo my backyard.”
“I’m looking for ideas for a small yard.”
16
DISCOVER
Confidential
17
DISCOVER
Confidential
SAVE
18
A single Pin can live in many different boards
Confidential
19
DISCOVER
Confidential
SAVE
DO
20
Act on your Pins
Confidential
21
DISCOVER
Confidential
SAVE
DO
22
60M+ monthly users (comScore)
75% of usage is on a mobile device
70%
40%
of users are women (comScore)
of all women 18-54 across mobile & web (in U.S., comScore)
Confidential
23
The opportunity for businesses: Get discovered by millions of people looking for things to buy, plan and do
Pinterest inspired Kelly to become an avid runner
Confidential
25
Pinner Perspective
DISCOVER
SAVE
DO
“I’m interested in living a healthier life.”
Confidential
26
Pinner Perspective
DISCOVER
SAVE
“I’m interested in living a healthier life.”
Confidential
DO
“I’m inspired to start running.”
27
Pinner Perspective
DISCOVER
SAVE
“I’m interested in living a healthier life.”
Confidential
“I’m inspired to start running.”
DO
“I’m training for my next race.”
28
Pinner Perspective
DISCOVER
SAVE
“I’m interested in living a healthier life.”
Confidential
“I’m inspired to start running.”
DO
“I’m training for my next race.”
“I’m going to buy these running pants.”
29
Three steps to putting Pinterest to work
30
1
Create an engaging presence on Pinterest http://business.pinterest.com/
Confidential
31
2
Inspire Pinning from your website http://business.pinterest.com/
Confidential
32
2
Inspire Pinning from your app & emails http://business.pinterest.com/
Confidential
33
3
Promoted your content with Promoted Pins https://ads.pinterest.com/
Confidential
34
Pinterest Analytics https://analytics.pinterest.com/
Confidential
35
Artifact Uprising + Pinterest
Confidential
The opportunity for businesses: Get discovered by millions of people looking for things to buy, plan and do
Thank you
