plan $35 million campaign
Pursuant Ketchum helps Cottey College
PLAN $35 MILLION CAMPAIGN Pursuant Ketchum worked with Cottey College to develop A Defining Moment, a $35 million capital campaign to build a living legacy at the college
CLIENT PROFILE
Cottey College is a two-year, independent, liberal arts and sciences college for women in Nevada, Missouri. The college is owned and stewarded by the P.E.O. Sisterhood, a women’s organization dedicated to advancing educational opportunities for women around the world.
CHALLENGE
Cottey College’s new president presented a plan to expand the school from a two-year to a four-year institution, increase enrollment, add academic offerings, improve campus facilities, and grow the endowment. This ambitious initiative needed an airtight fundraising strategy to expand the base of donors and increase the size of gifts typically received. Prior to the campaign, much of Cottey’s financial support came through P.E.O. chapter events, but individual members often neglected to make the college one of their personal philanthropic priorities. The campaign’s message aimed to inspire these women to give generously and build a living legacy at Cottey College.
SOLUTION Pursuant Ketchum conducted a development audit to evaluate Cottey’s current fundraising practices and a planning study to gauge an achievable goal. Based on the study, Cottey College’s development team launched a $35 million capital campaign called A Defining Moment.
10,000 donors
Pursuant Ketchum counsel helped Cottey staff and volunteers devise a campaign to influence generous giving among the constituency; develop a communication strategy and appropriate messaging; recruit the development team’s first volunteer base, with representatives from faculty, staff, and alumnae; craft the structure and agendas for awareness events to reach qualified prospects around the country; and conduct in-person asks to trustees and influential donors.
and over 26,000 gifts
RESULTS
To date, over 10,000 donors have given over 26,000 gifts and pledges. 360 volunteers nationwide assist with logistics and fundraising and board members have 100 percent participation in the campaign. Firsttime donors have offered five-figure gifts with pledges to increase future contributions.
5151 Belt Line Road | Suite 900 | Dallas, Texas 75254 | 214.866.7700 | pursuantgroup.com
PLAN $35 MILLION CAMPAIGN Pursuant Ketchum worked with Cottey College to develop A Defining Moment, a $35 million capital campaign to build a living legacy at the college
CLIENT PROFILE
Cottey College is a two-year, independent, liberal arts and sciences college for women in Nevada, Missouri. The college is owned and stewarded by the P.E.O. Sisterhood, a women’s organization dedicated to advancing educational opportunities for women around the world.
CHALLENGE
Cottey College’s new president presented a plan to expand the school from a two-year to a four-year institution, increase enrollment, add academic offerings, improve campus facilities, and grow the endowment. This ambitious initiative needed an airtight fundraising strategy to expand the base of donors and increase the size of gifts typically received. Prior to the campaign, much of Cottey’s financial support came through P.E.O. chapter events, but individual members often neglected to make the college one of their personal philanthropic priorities. The campaign’s message aimed to inspire these women to give generously and build a living legacy at Cottey College.
SOLUTION Pursuant Ketchum conducted a development audit to evaluate Cottey’s current fundraising practices and a planning study to gauge an achievable goal. Based on the study, Cottey College’s development team launched a $35 million capital campaign called A Defining Moment.
10,000 donors
Pursuant Ketchum counsel helped Cottey staff and volunteers devise a campaign to influence generous giving among the constituency; develop a communication strategy and appropriate messaging; recruit the development team’s first volunteer base, with representatives from faculty, staff, and alumnae; craft the structure and agendas for awareness events to reach qualified prospects around the country; and conduct in-person asks to trustees and influential donors.
and over 26,000 gifts
RESULTS
To date, over 10,000 donors have given over 26,000 gifts and pledges. 360 volunteers nationwide assist with logistics and fundraising and board members have 100 percent participation in the campaign. Firsttime donors have offered five-figure gifts with pledges to increase future contributions.
5151 Belt Line Road | Suite 900 | Dallas, Texas 75254 | 214.866.7700 | pursuantgroup.com
