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BOOT PRINTS

RECENT NEWS & UPCOMING EVENTS FROM THE BOOT CAMPAIGN

SEPTEMBER 15, 2011

Shiner Beers: Toast our Troops, Wear the Boots July $1/Like Shiner Beers rolls out give back Program Results "ESTæ#HOICEæ!UTOMOTIVE æ#LEVELAND æ/( #LASSICæ#HEVROLET æ'RAPEVINE æ48 #LEMSæ26æANDæ4RAILERæ3ALES æ%LLWOODæ#ITY æ0! 3UPERIORæ!CURA æ#INCINNATI æ/( 3UPERIORæ(ONDA æ#INCINNATI æ/( 3UPERIORæ(YUNDAIæ.ORTH æ#INCINNATI æ/( 3UPERIORæ(YUNDAIæ3OUTH æ#INCINNATI æ/( 3UPERIORæ+IA æ#INCINNATI æ/( -IKEæ!LBERTæ$IRECT æ#INCINNATI æ/(

Total: $4,129.00

Veteran Energy: Affinity Program: Support the Boot Campaign through the Veteran Energy Affinity Program. Learn more: VeteranEnergy.us/giveback

program with Boot Campaign

Shiner Beers has a long-standing connection to the United States military. For many troops here and abroad, Shiner has always been a taste of home. Now Shiner is joining forces with the Boot Campaign. Shiner Beers is outfitting stores with unique displays and custom programs explaining Shiner’s alliance with the Boot Campaign, along with materials that encourage more ways for customers to get involved. They can purchase the actual boots online, or give a donation through text at grocery, or at register through our convenience store and on-premise promotion.

Boot Ride & Rally Rocks Los Angeles

Featured Fan Photo

The Boot Campaign makes a $35,000 donation to the Call of Duty Endowment, a non-profit organization which helps soldiers transition to civilian careers after their military service. The donation to the Call of Duty Endowment is a result of the efforts at the Boot Campaign’s first-ever Boot Ride & Rally held August 28th in Hollywood, CA. Nearly 1,000 people attended the Boot Ride & Rally held at the Happy Ending Bar & Restaurant in Hollywood. The event featured a motorcycle ride led by Marcus Luttrell, Navy SEAL (ret) and cast members of the hit FX show Sons of Anarchy, followed by a rally featuring performances by Derek Sholl and the Katey Sagal band.

April Ho - In lieu of party favors, this bride made a donation to the Boot Campaign. Thank YOU for thinking of our troops on your special day!

BOOT PRINTS

RECENT NEWS & UPCOMING EVENTS FROM THE BOOT CAMPAIGN

SEPTEMBER 15, 2011

“get YOUR boots on” Party & Fashion Show Boot Sales Further "VHVTUUIt/BTIWJMMF'JMN*OTUJUVUF 'SBOLMJO 5/ Benefit Surviving Thank you to everyone who attended the “get YOUR boots on” party & fashion show in Franklin, TN. The Spouses Boot Girls had a great time seeing our boots walk the runway. Special thanks to event planners — Stephanie Williams, Jane Ellen and Guy Land.

Mark Your Calendars... 2nd Annual Lone Survivor Foundation Gala, September 17th Union Station, Minute Maid Park Houston, TX

The Boot Campaign is humbled to announce an additional $8,500 donation to the United Warrior Survivor Foundation. In the wake of the August 6, 2011 Chinook crash, the Boot Campaign made an initial $10,000 grant to UWSF to support surviving spouses. At that time, the Boot Campaign announced that all August boot sales would be earmarked for UWSF to support the ongoing needs of surviving spouses. America, thank you for getting YOUR boots on!

Hart Energy DUG Eagle Ford Conference October 10th-12th San Antonio, TX Randy Wells & Stoney LaRue Boot Bash October 21st, Joe’s Bar, Chicago, IL

Remember 30: A Virtual Memorial Service More than 12,000 people attended The Boot Campaign’s “Remember 30 – A Virtual Memorial Service” on social media sites, Facebook and Twitter, to honor the soldiers killed in the helicopter crash on August 6, 2011 in Afghanistan. “Remember 30 – A Virtual Memorial Service” was held on Thursday, August 25, 2011 in conjunction with the Navy SEAL Memorial Service held in Virginia Beach, VA. Through the virtual memorial, the Boot Campaign urged its followers on Facebook and Twitter to change their profile photos to the official “Remember 30” graphic and to wear their Boot Campaign combat boots on August 25th.

FEATURED STORE ITEMS

Check out this month’s featured items and shop online at - www.BootCampaign.com/shop

Boot Campaign Dog Tag Necklace, 100% Sterling Silver, $80.00

1130- DuraShocks Desert Steel Toe Boot, $162.99

Text “BOOT” to 27722 to make a $10.00 donation to the Boot Campaign Fund by East Texas Communities Foundation! $10.00 donation to Boot Campaign. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Reply STOP to 27722 to STOP. Reply HELP to 27722 for HELP.