pride partners overview - SLIDEBLAST.COM
NYC PRIDE 2016 PRIDE PARTNERS OVERVIEW
MEET
A BRIEF HISTORY Early in the morning of June 28th, 1969 the Stonewall Inn was raided by police, a then common occurrence at the Greenwich Village bar that had become a staple of New York City’s underground gay community. But this time it’s members, tired of the ongoing raids, fought back, striking what would become known as The Stonewall Riots. A year after, in 1970, the first Gay Pride March was held by the Christopher Street Liberation Day Committee to commemorate the riots. Heritage of Pride was founded in 1984 to take over the planning of NYC Pride from the disbanded Christopher Street Liberation Day Committee, former organizers of the March, Rally and PrideFest. In 2010, Heritage of Pride began to identify as NYC Pride and dramatically grew out it’s events from 5 in 2009 to a total of 11 in 2015.
WHO IS NYC PRIDE? NYC Pride is produced annually by Heritage of Pride, the 501c3 non-profit that has been in existence since 1984. HOP works toward a future without discrimination where all people have equal rights under the law. We do this by producing over 11 LGBT Pride events that inspire, educate commemorate and celebrate our diverse community. The organization is made up of a volunteer board of 14, two full time staff members, and three seasonal support staff.
Over
1.5+ MILLION DOLLARS
have been given back to other small LGBT non-profits in the local NYC Over metro area.
550+ VOLUNTEERS helped to make NYC Pride events happen in 2015
2016 NYC PRIDE PARTNERS PROGRAM
NYC PRIDE GUIDE OVERVIEW — All Pride Partners receive inclusion in the 2016 NYC Pride Guide editorial — Lifestyle publication that features fashion, travel, home design, entertainment, and much more
— Largest Pride focused magazine in the United States — 100,000 printed copies for a 6 week distribution cycle — Over 50,000 readers online — Distributed at local bars, restaurants, retailers, throughout Manhattan, the West Village as well as drops on Fire Island
MARKETING AND PROMOTION E-NEWSLETTERS & BANNERS
SOCIAL
WEBSITE
E-newsletters distributed to more than 4 million subscribers across all promotional partner / media networks. As well, NYC Pride secured display advertising on key LGBT and mainstream outlets generating 25 million impressions. Below are a handful of outlets where banner ads and e-newsletters could be found.
NYC Pride further integrates its Pride Partners in the ongoing year round dialogue throughout all of its social platforms. Qualifying Pride Partners can easily tap into the largest Pride social network for any Pride organization in the world. NYC Pride’s current social followers include:
nycpride.org continues to be the go-to website for all things Pride related. All Pride Partners get displayed on our website which provides unparalleled visibility for your upcoming event, organization, and/or small business.
— Out
— Logo TV
71,000+
— The Task Force — Gay Cities — We Party
— Queerty
— Purple Party
— Next Magazine
— Saint at Large
— Towleroad
— Go Magazine
— Village Voice
— Odyssey
— KTU
18,500+
7,000+
1,800+
38% INCREASE
in visits to nycpride.org in 2015 making it the most visited website for any Pride organization in the United States with a whopping 670,000+ unique visits in May & June alone.
2016 PRIDE PARTNERS OVERVIEW NON-PROFIT SMALL NON-PROFIT LARGE
FOR PROFIT
PREMIUM
(UNDER $1 MILLION BUDGET) ($1 MILLION + BUDGET)
$300
$650
$900
CONTACT FOR RATES
Allowed usage of “Official Partner / or Event of NYC Pride” verbiage in any promotional materials
Yes
Yes
Yes
Yes
Allowed usage of NYC Pride logo on any promotional materials for the event
Yes Yes
Yes Yes
Yes Yes
Yes Yes
Editorial inclusion in the 2016 Pride Guide within the Pride Partners section *Copy / image must be submitted no later than April 25, 2016
Yes
Yes
Yes
Yes
Event Name/Logo (hyperlinked), and event name listing on Event Partners section of nycpride.com/sponsor/pride-partners/
Yes
Yes
Yes
Yes
2
3
5
8+
1
2
3
6+
1
2
2
6+
1
2
2
6+
X
X
728 x 90 Banner ad unit promoting the event on www.nycpride.org
X
X
2 general admission tickets to Dance on the Pier, Fantasy, VIP Rooftop, or Teaze events Providing volunteers so long as it does not interfere with NYC Pride events.
X
X
X
X X X X X
Listing on NYC Pride official calendar on www.nycpride.org
# of Twitter mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2016)
# of Facebook mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2016)
# of Instagram mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2016)
# of e-mail blast inclusions within NYC Pride’s e-newsletter totaling roughly 14,000+ emails *copy / image must be submitted no later than June 1, 2016
10% Discount on Pride Guide Advertising (Deadline for payment and artwork submission is April 15, 2016)
Event inclusion as an Official co-produced event with NYC Pride Inclusion on all NYC Pride street banners across New York City Dedicated full page editorial coverage of the partnership / event Inclusion as on official NYC Pride event on the all-events ad of NYC Pride
X
MEET
A BRIEF HISTORY Early in the morning of June 28th, 1969 the Stonewall Inn was raided by police, a then common occurrence at the Greenwich Village bar that had become a staple of New York City’s underground gay community. But this time it’s members, tired of the ongoing raids, fought back, striking what would become known as The Stonewall Riots. A year after, in 1970, the first Gay Pride March was held by the Christopher Street Liberation Day Committee to commemorate the riots. Heritage of Pride was founded in 1984 to take over the planning of NYC Pride from the disbanded Christopher Street Liberation Day Committee, former organizers of the March, Rally and PrideFest. In 2010, Heritage of Pride began to identify as NYC Pride and dramatically grew out it’s events from 5 in 2009 to a total of 11 in 2015.
WHO IS NYC PRIDE? NYC Pride is produced annually by Heritage of Pride, the 501c3 non-profit that has been in existence since 1984. HOP works toward a future without discrimination where all people have equal rights under the law. We do this by producing over 11 LGBT Pride events that inspire, educate commemorate and celebrate our diverse community. The organization is made up of a volunteer board of 14, two full time staff members, and three seasonal support staff.
Over
1.5+ MILLION DOLLARS
have been given back to other small LGBT non-profits in the local NYC Over metro area.
550+ VOLUNTEERS helped to make NYC Pride events happen in 2015
2016 NYC PRIDE PARTNERS PROGRAM
NYC PRIDE GUIDE OVERVIEW — All Pride Partners receive inclusion in the 2016 NYC Pride Guide editorial — Lifestyle publication that features fashion, travel, home design, entertainment, and much more
— Largest Pride focused magazine in the United States — 100,000 printed copies for a 6 week distribution cycle — Over 50,000 readers online — Distributed at local bars, restaurants, retailers, throughout Manhattan, the West Village as well as drops on Fire Island
MARKETING AND PROMOTION E-NEWSLETTERS & BANNERS
SOCIAL
WEBSITE
E-newsletters distributed to more than 4 million subscribers across all promotional partner / media networks. As well, NYC Pride secured display advertising on key LGBT and mainstream outlets generating 25 million impressions. Below are a handful of outlets where banner ads and e-newsletters could be found.
NYC Pride further integrates its Pride Partners in the ongoing year round dialogue throughout all of its social platforms. Qualifying Pride Partners can easily tap into the largest Pride social network for any Pride organization in the world. NYC Pride’s current social followers include:
nycpride.org continues to be the go-to website for all things Pride related. All Pride Partners get displayed on our website which provides unparalleled visibility for your upcoming event, organization, and/or small business.
— Out
— Logo TV
71,000+
— The Task Force — Gay Cities — We Party
— Queerty
— Purple Party
— Next Magazine
— Saint at Large
— Towleroad
— Go Magazine
— Village Voice
— Odyssey
— KTU
18,500+
7,000+
1,800+
38% INCREASE
in visits to nycpride.org in 2015 making it the most visited website for any Pride organization in the United States with a whopping 670,000+ unique visits in May & June alone.
2016 PRIDE PARTNERS OVERVIEW NON-PROFIT SMALL NON-PROFIT LARGE
FOR PROFIT
PREMIUM
(UNDER $1 MILLION BUDGET) ($1 MILLION + BUDGET)
$300
$650
$900
CONTACT FOR RATES
Allowed usage of “Official Partner / or Event of NYC Pride” verbiage in any promotional materials
Yes
Yes
Yes
Yes
Allowed usage of NYC Pride logo on any promotional materials for the event
Yes Yes
Yes Yes
Yes Yes
Yes Yes
Editorial inclusion in the 2016 Pride Guide within the Pride Partners section *Copy / image must be submitted no later than April 25, 2016
Yes
Yes
Yes
Yes
Event Name/Logo (hyperlinked), and event name listing on Event Partners section of nycpride.com/sponsor/pride-partners/
Yes
Yes
Yes
Yes
2
3
5
8+
1
2
3
6+
1
2
2
6+
1
2
2
6+
X
X
728 x 90 Banner ad unit promoting the event on www.nycpride.org
X
X
2 general admission tickets to Dance on the Pier, Fantasy, VIP Rooftop, or Teaze events Providing volunteers so long as it does not interfere with NYC Pride events.
X
X
X
X X X X X
Listing on NYC Pride official calendar on www.nycpride.org
# of Twitter mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2016)
# of Facebook mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2016)
# of Instagram mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2016)
# of e-mail blast inclusions within NYC Pride’s e-newsletter totaling roughly 14,000+ emails *copy / image must be submitted no later than June 1, 2016
10% Discount on Pride Guide Advertising (Deadline for payment and artwork submission is April 15, 2016)
Event inclusion as an Official co-produced event with NYC Pride Inclusion on all NYC Pride street banners across New York City Dedicated full page editorial coverage of the partnership / event Inclusion as on official NYC Pride event on the all-events ad of NYC Pride
X
