ProsPectus 2016
buffalo reborn Prospectus 2016 T H E Y E A R ’ S B US I N ESS F OREC A ST • J A N . 3 1
Prospectus 2016 T H E Y E A R ’ S B US I N ESS F OREC A ST
buffalo’s emerging identity
Economic
Organic growth supported by existing assets and resources
Social
Community and neighborhood development
The Buffalo Niagara region is in the midst of creating a unique identity with roots in its proud past. Rather than exist as separate entities, the region’s economic, social and cultural communities are coming together to share resources and knowledge in order to build a better Buffalo for today and tomorrow. People and businesses from across the country are now seeing the region in a different light — the new identity and its appeal. Some are even moving back or discovering for the first time that Western New York is the ideal place to visit, work and live. From a new global headquarters for long-time busi-
Cultural Tourism
initiatives
ness Delaware North to the burgeoning Solar City in South Buffalo — the medical corridor and developing waterfront to the lively cultural scene — these stories are compelling and all part of the ongoing emerging identity of a new Buffalo and Western New York.
Prospectus 2016 will share these engaging stories of rebirth in a comprehensive publication.
BN spired Buffalo and Western New York — the re-emergence of an identity.
The buzz around Buffalo One can feel it around town — Buffalo is moving forward to reclaim its once-economic power on the Great Lakes. From new businesses coming into town to the emergence of revitalized neighborhoods, Prospectus will take a comprehensive look at the rebirth of the city and region.
PROSPECTUS • JAN. 31, 2016
The Buffalo News BANKING & FINANCE
REAL ESTATE
HEALTH CARE
Buffalo Niagara has a surprisingly big financial services industry.
Home prices: Where it’s hot, where it’s not – and what’s next.
A guide to 2015 on the Medical Campus: lots and lots of construction. T H E
Y E A R ’ S
B U S I N E S S
F O R E C A S T
n
S U N D A Y ,
J A N U A R Y
2 5 ,
2 0 1 5
BUILDING THE NEW BUFFALO What to expect in 2015.| PAGE 4 Where Buffalo’s millennials work.| EMPLOYMENT & EDUCATION A guide to Buffalo’s health care start-ups.| HEALTH CARE
P HO T O B Y ROBE RT K I R K H A M BU F FA L O N E W S
About PROSPECTUS Prospectus is the leading annual business publication of Western New York. For 24 years, Prospectus has focused on the area’s economic climate, touching on 20 local industries and six major areas — health care, auto, education, banking, retail and employment.
Timely: Editorial stories cover a broad range of topics within six major sections of Prospectus, current and relevant to our readers. Recognized and trustworthy: The Buffalo News is acknowledged as a reputable information source. High readership: Sunday Buffalo News and BuffaloNews.com readership of 546,500 adults*. Influential readership: 80 percent of business professionals read the Sunday Buffalo News each week in print and online. Our subscribers are educated, professional consumers and business owners in WNY. Additional distribution: Prospectus is also delivered to an influential audience of government officials (local, county, and statewide) as well as WNY CEOs and Fortune 500 CEOs. Extended coverage: Prospectus is available at WNY’s #1 website, BuffaloNews.com, all year. *2015 Scarborough Research – Sunday print and online average readership DMA.
Prospectus 2016 T H E Y E A R ’ S B US I N ESS F OREC A ST
The Buffalo News
B A N K I N G
&
F I N A N C E
n
S U N D A Y ,
J A N U A R Y
2 5 ,
2 0 1 5
The Buffalo News
CREATING JOBS IN FINANCIAL SERVICES By Matt Glynn
n
H E A L T H
C A R E
n
S U N D A Y ,
J A N U A R Y
2 5 ,
2 0 1 5
Pa g e 2
A GUIDE TO BUFFALO’S HEALTH CARE START-UPS M A R K MU LV ILL E • BU FFA LO N EWS
The Buffalo Niagara region last year averaged about 31,700 “financial activities” jobs. Above, GEICO employees work at the company’s bustling Amherst call center.
B y S t e p h e n T. Wa t s o n
Pa g e 4
n
The Buffalo News
We shared their vision. And provided financing. That’s better.
AU T O M O T I V E
&
R E T A I L I N G
n
S U N DA Y,
JA N UA R Y
2 5 ,
2 01 5
PHOTO BY DER EK GEE • BU FFA LO N EWS
Research technician Jennifer Garrigan places antibodies on a set of slides at Buffalo BioLabs, a spinoff of Cleveland BioLabs.
Evans Bank brings a different perspective to banking.E XCHAN G E More and more of Buffalo’s leading building projects like Horsefeathers Market & Residences are choosing Evans Bank for their financing because we offer a different kind of banking relationship. One where listening goes hand in hand with lending. Partnership opens the door to possibility. And a space that’s both historic and hip goes from potential to phenomenal.
O PE N E N RO L L M E N T E N DS F E B RUARY 15
To learn more about the Evans difference, call Jim Rykowski at (716) 926−8743.
FACTORIES FULL OF ROBOTS By Matt Glynn
evansbank.com
n
Pa g e 4
If you’re looking for health insurance for you or your employees, BlueCross BlueShield has everything you need, including over $1,000 in savings right in your own backyard with our Two For One* discount program.
1107782
©2015 Evans Bank, N.A. Member FDIC
Plus, you’ll get a variety of free health and wellness programs, over 50 free checkups and preventive services, and the security of a card that’s recognized worldwide.
PHOTO BY DER EK GEE • BU FFA LO N EWS
Massive robots do the work in the quality control section in a production line at the GM Tonawanda plant.
Visit ShopBluePlans.com to learn more.
Finance Manager
Bob Bell
New Car Sales
Tom Horhoe
New Car Sales
Greg Gentry
New Car Sales
Western New York
Tim Vasiloff
New Car Sales
For Making Joe Basil Chevrolet
7thOverin the Country Out Of 3000 Chevy Dealers!!
Derrick Esford
Used Car Sales
Over 6,900 New and Used Vehicles Sold in 2014! JOE BASIL CHEVROLET FAMILY
Style John Kramer
Used Car Sales
Sal Lomanto Used Car Sales
Joe Principato
New Car Sales
Steve Socha
Commercial Vehicle Sales
Bob Mycek
Customer Development
Mike Bonanducci
Commercial Vehicle Sales
Mike Saladino
New Car Sales
Bruce Countryman New Car Sales
Sherilyn Haentges
Used Car Sales
BlueCross BlueShield of Western New York
*Two For One program available with 2015 plans based on plan type and employer participation, limit one per subscriber. A division of HealthNow New York Inc., an independent licensee of the
Glenn ColtonAssociation. Diane Domogala BlueCross BlueShield
New Car Sales
Sean Hall
Finance Manager
Chuck Ellis
Wholesale Manager
New Car Sales
Matt Siuda
Used Car Sales
Bill Powell
New Car Sales
Kevin Zent
ShopBluePlans.com #blue2for1 | @bcbswny
Commercial Vehicle Sales
1100074
Tom Barrett
Dan Meyer
Finance Manager
Henry Slominski
Used Car Sales
Prospectus is broadsheet-style, multi-section newsprint product. Dave Piechowiak
Used Car Sales
Jim Basil President
Jack Gage
Used Car Sales
Kate Basil
Guest Services Manager
Dan O’Conner
Used Car Sales
Jeff Stein
New Car Sales
Bob Speyer General Manager
Michael Grimble
Joe Latona
New Car Sales
Jennifer Roman
New Car Sales
Joe Calamita
New Car Sales
New Car Sales
Mike Monforte
Brian Taylor
Accessory Sales Manager Commercial Vehicle Sales
Gary Groat Keith Deluca Steve Dietzen General Sales Manager New Car Sales Manager New Car Sales Manager
716.683.6800
5111 Transit Rd., Lancaster, NY Visit us 24/7 @ basilcars.com
JOE
Abby Pozorski
New Car Sales
Bill Kreher
Nicole Salvatore
New Car Sales
Christine Spencer
Bill Szymanski
Used Car Sales
Scott Horvatits
Tim Kurk
Mike Hopkins
Used Car Sales
Used Car Sales
Bill O’Brocta Craig Thomas Ken Kobee Commercial Sales Manager Used Vehicle Director Used Car Sales Manager
BASIL
Finance Manager
Shannon Rivers
New Car Sales
Rob Lecastre New Car Sales Mgr.
CHEVROLET
Finance Manager
Andrew Lomas
New Car Sales
HOURS: SUN. 11-4, MON.-THURS. 9-9, FRI. 9-6, SAT. 9-5
Municipal Vehicle Sales
Bill Schubring Inventory Control Manager
Rob Lucas
New Car Sales
Cory Wozniak Wholesale Manager
BasilCars.com click on
Joe Basil Chevrolet
1101061
Tony Palumbo
Used Car Sales
Rates
Contract/earned rates apply. Preferred ad positions and specialty sizes to fit all businesses. Special section tie-in rate available.
Deadlines PUBLICATION SUNDAY, JAN. 31 COPY FOR PROOF WEDNESDAY, JAN. 6, NOON SPACE RESERVATIONS, SIZE CHANGES, CANCELLATIONS FRIDAY, JAN. 8, NOON CAMERA-READY WEDNESDAY, JAN. 13, NOON FINAL NO PROOF COPY WEDNESDAY, JAN. 13, 5 P.M. PROOF RELEASE FRIDAY, JAN. 15, NOON.
Prospectus 2016
DIGITAL SOLUTIONS • B2B / B2C
An integrated solution will have the maximum impact for your business — reaching potential customers via tablet, computer or smartphone. Targeted advertising delivers your display ads to business professionals searching for local information or content. Let our team of specialists create a plan that will achieve the best results. The following represents special package pricing for Prospectus print customers who want to fully integrate the reach of print and digital for the complete solution. Custom packages available.* *Must run digital campaign in Q1 2016.
EXECUTIVE PACKAGE: $5,000 • 500,000 impressions targeted B2B in Business content on BuffaloNews.com •4 00 targeted Facebook clicks (determined by business industry or profession) MID-MANAGER PACKAGE: $2,500 • 200,000 impressions targeted B2B in Business content on BuffaloNews.com • 2 20 targeted Facebook clicks (determined by business industry or profession) ENTRY-LEVEL PACKAGE: $1,350 • 75,000 impressions targeted B2B in Business content on BuffaloNews.com • 100 targeted Facebook clicks (determined by business industry or profession) *Facebook targeting may be customized per customer’s request.
Convert online visibility into business impact with targeted and measurable digital marketing from Canalside Media, specializing in SEO, SEM, website design and social media marketing. Talk to us about how these products will elevate your business. Contact Laura Wittinghill at 849-6951 or [email protected].
CELEBRATING 12 YEARS
2016
Prospectus Premiere Keynote Speaker
Russ Brandon Managing Partner & President, The Buffalo Bills President & Alternative Governor, The Buffalo Sabres President, The Buffalo Bandits and Rochester Americans Well-known to Buffalo Bills fans, Russ Brandon played a key role in facilitating the sale of the NFL franchise to the Pegula family and was integral in the negotiation of a new lease agreement to keep the franchise in Western New York. In 2011, Brandon was appointed by NFL Commissioner Roger Goodell to the NFL’s Business Ventures Committee which oversees the various businesses of the league. In July 2015 he was named President & Alternative Governor of The Buffalo Sabres by the Pegulas, who also own the NHL franchise.
Thursday, Jan. 28 Salvatore’s Italian Gardens Prospectus advertisers receive two tickets to the Prospectus Premiere Event. Network and connect with more than 300 business professionals in WNY. Become a sponsor.
Make your presence known to over 300 business professionals. Receive benefits before, during and after the event with print and digital sponsor elements.
ADVERTISING • CORPORATE SPONSORSHIP • INFORMATION
Ann Brooker • 849-4413 • [email protected]
NOWHERE BUT THE BUFFALO NEWS (P16116)SS-1115
Prospectus 2016 T H E Y E A R ’ S B US I N ESS F OREC A ST
buffalo’s emerging identity
Economic
Organic growth supported by existing assets and resources
Social
Community and neighborhood development
The Buffalo Niagara region is in the midst of creating a unique identity with roots in its proud past. Rather than exist as separate entities, the region’s economic, social and cultural communities are coming together to share resources and knowledge in order to build a better Buffalo for today and tomorrow. People and businesses from across the country are now seeing the region in a different light — the new identity and its appeal. Some are even moving back or discovering for the first time that Western New York is the ideal place to visit, work and live. From a new global headquarters for long-time busi-
Cultural Tourism
initiatives
ness Delaware North to the burgeoning Solar City in South Buffalo — the medical corridor and developing waterfront to the lively cultural scene — these stories are compelling and all part of the ongoing emerging identity of a new Buffalo and Western New York.
Prospectus 2016 will share these engaging stories of rebirth in a comprehensive publication.
BN spired Buffalo and Western New York — the re-emergence of an identity.
The buzz around Buffalo One can feel it around town — Buffalo is moving forward to reclaim its once-economic power on the Great Lakes. From new businesses coming into town to the emergence of revitalized neighborhoods, Prospectus will take a comprehensive look at the rebirth of the city and region.
PROSPECTUS • JAN. 31, 2016
The Buffalo News BANKING & FINANCE
REAL ESTATE
HEALTH CARE
Buffalo Niagara has a surprisingly big financial services industry.
Home prices: Where it’s hot, where it’s not – and what’s next.
A guide to 2015 on the Medical Campus: lots and lots of construction. T H E
Y E A R ’ S
B U S I N E S S
F O R E C A S T
n
S U N D A Y ,
J A N U A R Y
2 5 ,
2 0 1 5
BUILDING THE NEW BUFFALO What to expect in 2015.| PAGE 4 Where Buffalo’s millennials work.| EMPLOYMENT & EDUCATION A guide to Buffalo’s health care start-ups.| HEALTH CARE
P HO T O B Y ROBE RT K I R K H A M BU F FA L O N E W S
About PROSPECTUS Prospectus is the leading annual business publication of Western New York. For 24 years, Prospectus has focused on the area’s economic climate, touching on 20 local industries and six major areas — health care, auto, education, banking, retail and employment.
Timely: Editorial stories cover a broad range of topics within six major sections of Prospectus, current and relevant to our readers. Recognized and trustworthy: The Buffalo News is acknowledged as a reputable information source. High readership: Sunday Buffalo News and BuffaloNews.com readership of 546,500 adults*. Influential readership: 80 percent of business professionals read the Sunday Buffalo News each week in print and online. Our subscribers are educated, professional consumers and business owners in WNY. Additional distribution: Prospectus is also delivered to an influential audience of government officials (local, county, and statewide) as well as WNY CEOs and Fortune 500 CEOs. Extended coverage: Prospectus is available at WNY’s #1 website, BuffaloNews.com, all year. *2015 Scarborough Research – Sunday print and online average readership DMA.
Prospectus 2016 T H E Y E A R ’ S B US I N ESS F OREC A ST
The Buffalo News
B A N K I N G
&
F I N A N C E
n
S U N D A Y ,
J A N U A R Y
2 5 ,
2 0 1 5
The Buffalo News
CREATING JOBS IN FINANCIAL SERVICES By Matt Glynn
n
H E A L T H
C A R E
n
S U N D A Y ,
J A N U A R Y
2 5 ,
2 0 1 5
Pa g e 2
A GUIDE TO BUFFALO’S HEALTH CARE START-UPS M A R K MU LV ILL E • BU FFA LO N EWS
The Buffalo Niagara region last year averaged about 31,700 “financial activities” jobs. Above, GEICO employees work at the company’s bustling Amherst call center.
B y S t e p h e n T. Wa t s o n
Pa g e 4
n
The Buffalo News
We shared their vision. And provided financing. That’s better.
AU T O M O T I V E
&
R E T A I L I N G
n
S U N DA Y,
JA N UA R Y
2 5 ,
2 01 5
PHOTO BY DER EK GEE • BU FFA LO N EWS
Research technician Jennifer Garrigan places antibodies on a set of slides at Buffalo BioLabs, a spinoff of Cleveland BioLabs.
Evans Bank brings a different perspective to banking.E XCHAN G E More and more of Buffalo’s leading building projects like Horsefeathers Market & Residences are choosing Evans Bank for their financing because we offer a different kind of banking relationship. One where listening goes hand in hand with lending. Partnership opens the door to possibility. And a space that’s both historic and hip goes from potential to phenomenal.
O PE N E N RO L L M E N T E N DS F E B RUARY 15
To learn more about the Evans difference, call Jim Rykowski at (716) 926−8743.
FACTORIES FULL OF ROBOTS By Matt Glynn
evansbank.com
n
Pa g e 4
If you’re looking for health insurance for you or your employees, BlueCross BlueShield has everything you need, including over $1,000 in savings right in your own backyard with our Two For One* discount program.
1107782
©2015 Evans Bank, N.A. Member FDIC
Plus, you’ll get a variety of free health and wellness programs, over 50 free checkups and preventive services, and the security of a card that’s recognized worldwide.
PHOTO BY DER EK GEE • BU FFA LO N EWS
Massive robots do the work in the quality control section in a production line at the GM Tonawanda plant.
Visit ShopBluePlans.com to learn more.
Finance Manager
Bob Bell
New Car Sales
Tom Horhoe
New Car Sales
Greg Gentry
New Car Sales
Western New York
Tim Vasiloff
New Car Sales
For Making Joe Basil Chevrolet
7thOverin the Country Out Of 3000 Chevy Dealers!!
Derrick Esford
Used Car Sales
Over 6,900 New and Used Vehicles Sold in 2014! JOE BASIL CHEVROLET FAMILY
Style John Kramer
Used Car Sales
Sal Lomanto Used Car Sales
Joe Principato
New Car Sales
Steve Socha
Commercial Vehicle Sales
Bob Mycek
Customer Development
Mike Bonanducci
Commercial Vehicle Sales
Mike Saladino
New Car Sales
Bruce Countryman New Car Sales
Sherilyn Haentges
Used Car Sales
BlueCross BlueShield of Western New York
*Two For One program available with 2015 plans based on plan type and employer participation, limit one per subscriber. A division of HealthNow New York Inc., an independent licensee of the
Glenn ColtonAssociation. Diane Domogala BlueCross BlueShield
New Car Sales
Sean Hall
Finance Manager
Chuck Ellis
Wholesale Manager
New Car Sales
Matt Siuda
Used Car Sales
Bill Powell
New Car Sales
Kevin Zent
ShopBluePlans.com #blue2for1 | @bcbswny
Commercial Vehicle Sales
1100074
Tom Barrett
Dan Meyer
Finance Manager
Henry Slominski
Used Car Sales
Prospectus is broadsheet-style, multi-section newsprint product. Dave Piechowiak
Used Car Sales
Jim Basil President
Jack Gage
Used Car Sales
Kate Basil
Guest Services Manager
Dan O’Conner
Used Car Sales
Jeff Stein
New Car Sales
Bob Speyer General Manager
Michael Grimble
Joe Latona
New Car Sales
Jennifer Roman
New Car Sales
Joe Calamita
New Car Sales
New Car Sales
Mike Monforte
Brian Taylor
Accessory Sales Manager Commercial Vehicle Sales
Gary Groat Keith Deluca Steve Dietzen General Sales Manager New Car Sales Manager New Car Sales Manager
716.683.6800
5111 Transit Rd., Lancaster, NY Visit us 24/7 @ basilcars.com
JOE
Abby Pozorski
New Car Sales
Bill Kreher
Nicole Salvatore
New Car Sales
Christine Spencer
Bill Szymanski
Used Car Sales
Scott Horvatits
Tim Kurk
Mike Hopkins
Used Car Sales
Used Car Sales
Bill O’Brocta Craig Thomas Ken Kobee Commercial Sales Manager Used Vehicle Director Used Car Sales Manager
BASIL
Finance Manager
Shannon Rivers
New Car Sales
Rob Lecastre New Car Sales Mgr.
CHEVROLET
Finance Manager
Andrew Lomas
New Car Sales
HOURS: SUN. 11-4, MON.-THURS. 9-9, FRI. 9-6, SAT. 9-5
Municipal Vehicle Sales
Bill Schubring Inventory Control Manager
Rob Lucas
New Car Sales
Cory Wozniak Wholesale Manager
BasilCars.com click on
Joe Basil Chevrolet
1101061
Tony Palumbo
Used Car Sales
Rates
Contract/earned rates apply. Preferred ad positions and specialty sizes to fit all businesses. Special section tie-in rate available.
Deadlines PUBLICATION SUNDAY, JAN. 31 COPY FOR PROOF WEDNESDAY, JAN. 6, NOON SPACE RESERVATIONS, SIZE CHANGES, CANCELLATIONS FRIDAY, JAN. 8, NOON CAMERA-READY WEDNESDAY, JAN. 13, NOON FINAL NO PROOF COPY WEDNESDAY, JAN. 13, 5 P.M. PROOF RELEASE FRIDAY, JAN. 15, NOON.
Prospectus 2016
DIGITAL SOLUTIONS • B2B / B2C
An integrated solution will have the maximum impact for your business — reaching potential customers via tablet, computer or smartphone. Targeted advertising delivers your display ads to business professionals searching for local information or content. Let our team of specialists create a plan that will achieve the best results. The following represents special package pricing for Prospectus print customers who want to fully integrate the reach of print and digital for the complete solution. Custom packages available.* *Must run digital campaign in Q1 2016.
EXECUTIVE PACKAGE: $5,000 • 500,000 impressions targeted B2B in Business content on BuffaloNews.com •4 00 targeted Facebook clicks (determined by business industry or profession) MID-MANAGER PACKAGE: $2,500 • 200,000 impressions targeted B2B in Business content on BuffaloNews.com • 2 20 targeted Facebook clicks (determined by business industry or profession) ENTRY-LEVEL PACKAGE: $1,350 • 75,000 impressions targeted B2B in Business content on BuffaloNews.com • 100 targeted Facebook clicks (determined by business industry or profession) *Facebook targeting may be customized per customer’s request.
Convert online visibility into business impact with targeted and measurable digital marketing from Canalside Media, specializing in SEO, SEM, website design and social media marketing. Talk to us about how these products will elevate your business. Contact Laura Wittinghill at 849-6951 or [email protected].
CELEBRATING 12 YEARS
2016
Prospectus Premiere Keynote Speaker
Russ Brandon Managing Partner & President, The Buffalo Bills President & Alternative Governor, The Buffalo Sabres President, The Buffalo Bandits and Rochester Americans Well-known to Buffalo Bills fans, Russ Brandon played a key role in facilitating the sale of the NFL franchise to the Pegula family and was integral in the negotiation of a new lease agreement to keep the franchise in Western New York. In 2011, Brandon was appointed by NFL Commissioner Roger Goodell to the NFL’s Business Ventures Committee which oversees the various businesses of the league. In July 2015 he was named President & Alternative Governor of The Buffalo Sabres by the Pegulas, who also own the NHL franchise.
Thursday, Jan. 28 Salvatore’s Italian Gardens Prospectus advertisers receive two tickets to the Prospectus Premiere Event. Network and connect with more than 300 business professionals in WNY. Become a sponsor.
Make your presence known to over 300 business professionals. Receive benefits before, during and after the event with print and digital sponsor elements.
ADVERTISING • CORPORATE SPONSORSHIP • INFORMATION
Ann Brooker • 849-4413 • [email protected]
NOWHERE BUT THE BUFFALO NEWS (P16116)SS-1115
