Resume Sample
Client Name
Address Here Mobile: (123) 456-7890 / Email: [email protected]
Marketing and Communications Specialist Supporting small businesses and corporations identify and implement new ideas and thoughtful, creative strategies for branding, communications and client-focused marketing, with the specific purpose of driving sales revenue and building a satisfied and loyal customer base.
Professional Profile Client-driven, marketing expert possessing diverse and creative insight to develop innovative and engaging marketing concepts, to effectively build a brand or image. Articulate communicator and attentive, active listener who utilizes collaborative skills and imaginative marketing ideas that are proven successful, across a variety of industries, trades and organizations.
Areas of Expertise
Product positioning and branding Negotiation, persuasion and influencing Web and print content development Sales collateral design and creation Relationship management; client liaison
Company brand development and management Effectively manages conflicting priorities Social networking and online marketing Creative leadership and interpersonal skills Media and public relations diplomacy
Professional Experience Marketing Specialist, Corporation, start-stop “This corporation” is an international aviation company specializing in all aspects of executive and commercial aircraft including charter, sales, maintenance, management and part sales. Hired to conceptualize, develop and manage the entire strategic and marketing approach, including brand identification, recommended advertising plans, initiation of a new marketing calendar, and hired and collaborated with vendors and suppliers. o Developed and deployed consistent product and company branding strategies to support productbased needs and to drive revenue and growth. o Initiated B2B brand marketing projects and monitored department marketing programs, costs, and goals in cooperation with senior team members. o Managed vendor relationships and coordinated communication and marketing plans through collaboration and negotiation, resulting in shared success. o Established and managed social networking footprint, supporting both content design and web copy (LinkedIn, Twitter, Facebook). o Researched and reviewed marketing technologies, resulting in the implementation of an innovative website design that supports options such as bold chat, and spearheaded the deployment of a Customer Marketing System (CRM) to help with marketing optimization.
Page 1
Merchandising Coordinator, Corporation, start-stop This “corporation” is a national retail consulting firm specializing in retail merchandising, brand design and project management. Contracted for this role to increase brand sales through retail merchandising and marketing designs. o Collaborated with in-house teams to ensure product merchandising utilized brand directives. o Designed creative and compelling visual presentations and implemented branding collateral. o Trained and developed sales associates on client merchandising initiatives and brand recognition. o Deepened relationships with management to help drive sales revenues for specific brands. National Advisory Council Member, Community Foundation, start-stop The “Community” Foundation operates the world’s largest living history museum. Stepped into a volunteer role to assist with general marketing and communication needs. o Advocated the foundation’s mission through the use of clever and inviting marketing ideas. o o o
Collaborated with donors and other volunteers to raise foundation awareness through locally sponsored events. Formulated ideas and worked with members to create impactful and informative blog posts. Consulted with members and staff on ways to make marketing and PR initiatives more impactful.
Marketing Communications Specialist, Company, start-stop “Company” is an American company that designs and manufactures measurement instruments and equipment for life sciences, medical diagnostics, and chemistry applications. Hired to support B2B marketing and communication content, advocating the company and its products. o Created, developed and produced direct mail, brochures and trade show materials, while generating mail house cost efficiencies. o Maintained client and vendor databases and mailing lists for all marketing programs. o Introduced new source coding processes to optimize direct mail response tracking. o Worked closely with internal product and design teams to accurately and effectively communicate product specifications. AVP, Marketing Program Manager, Major Bank, start-stop Acquired by Bank of America, N.A. in 2006, MBNA was the country’s largest independent credit card issuer. Hired and promoted expeditiously into positions with increased responsibility in marketing and leadership, managing cutting-edge, direct mail campaigns. o Directed initial marketing research, product development, and the launch of loan products, aligning
marketing, branding, and internet strategy with partner goals and expectations. o Delivered per-account cost profits through collaborative partnerships with clients and endorsement groups, by consulting, influencing and implementing creative acquisition strategies. o o
Implemented operating efficiencies that reduced direct mail production costs by 5%. Managed the design and production of direct mail and advertisements for in-house ad agency.
Affiliations, Certifications & Community
Member, American Marketing Association, 2013-current Community Association Webmaster, 2014 – current
Education
Bachelor of Sciences, Gannon University, Erie, PA Major: Business Administration, Marketing Concentration Page 2
Client / (123) 456 - 7890
Address Here Mobile: (123) 456-7890 / Email: [email protected]
Marketing and Communications Specialist Supporting small businesses and corporations identify and implement new ideas and thoughtful, creative strategies for branding, communications and client-focused marketing, with the specific purpose of driving sales revenue and building a satisfied and loyal customer base.
Professional Profile Client-driven, marketing expert possessing diverse and creative insight to develop innovative and engaging marketing concepts, to effectively build a brand or image. Articulate communicator and attentive, active listener who utilizes collaborative skills and imaginative marketing ideas that are proven successful, across a variety of industries, trades and organizations.
Areas of Expertise
Product positioning and branding Negotiation, persuasion and influencing Web and print content development Sales collateral design and creation Relationship management; client liaison
Company brand development and management Effectively manages conflicting priorities Social networking and online marketing Creative leadership and interpersonal skills Media and public relations diplomacy
Professional Experience Marketing Specialist, Corporation, start-stop “This corporation” is an international aviation company specializing in all aspects of executive and commercial aircraft including charter, sales, maintenance, management and part sales. Hired to conceptualize, develop and manage the entire strategic and marketing approach, including brand identification, recommended advertising plans, initiation of a new marketing calendar, and hired and collaborated with vendors and suppliers. o Developed and deployed consistent product and company branding strategies to support productbased needs and to drive revenue and growth. o Initiated B2B brand marketing projects and monitored department marketing programs, costs, and goals in cooperation with senior team members. o Managed vendor relationships and coordinated communication and marketing plans through collaboration and negotiation, resulting in shared success. o Established and managed social networking footprint, supporting both content design and web copy (LinkedIn, Twitter, Facebook). o Researched and reviewed marketing technologies, resulting in the implementation of an innovative website design that supports options such as bold chat, and spearheaded the deployment of a Customer Marketing System (CRM) to help with marketing optimization.
Page 1
Merchandising Coordinator, Corporation, start-stop This “corporation” is a national retail consulting firm specializing in retail merchandising, brand design and project management. Contracted for this role to increase brand sales through retail merchandising and marketing designs. o Collaborated with in-house teams to ensure product merchandising utilized brand directives. o Designed creative and compelling visual presentations and implemented branding collateral. o Trained and developed sales associates on client merchandising initiatives and brand recognition. o Deepened relationships with management to help drive sales revenues for specific brands. National Advisory Council Member, Community Foundation, start-stop The “Community” Foundation operates the world’s largest living history museum. Stepped into a volunteer role to assist with general marketing and communication needs. o Advocated the foundation’s mission through the use of clever and inviting marketing ideas. o o o
Collaborated with donors and other volunteers to raise foundation awareness through locally sponsored events. Formulated ideas and worked with members to create impactful and informative blog posts. Consulted with members and staff on ways to make marketing and PR initiatives more impactful.
Marketing Communications Specialist, Company, start-stop “Company” is an American company that designs and manufactures measurement instruments and equipment for life sciences, medical diagnostics, and chemistry applications. Hired to support B2B marketing and communication content, advocating the company and its products. o Created, developed and produced direct mail, brochures and trade show materials, while generating mail house cost efficiencies. o Maintained client and vendor databases and mailing lists for all marketing programs. o Introduced new source coding processes to optimize direct mail response tracking. o Worked closely with internal product and design teams to accurately and effectively communicate product specifications. AVP, Marketing Program Manager, Major Bank, start-stop Acquired by Bank of America, N.A. in 2006, MBNA was the country’s largest independent credit card issuer. Hired and promoted expeditiously into positions with increased responsibility in marketing and leadership, managing cutting-edge, direct mail campaigns. o Directed initial marketing research, product development, and the launch of loan products, aligning
marketing, branding, and internet strategy with partner goals and expectations. o Delivered per-account cost profits through collaborative partnerships with clients and endorsement groups, by consulting, influencing and implementing creative acquisition strategies. o o
Implemented operating efficiencies that reduced direct mail production costs by 5%. Managed the design and production of direct mail and advertisements for in-house ad agency.
Affiliations, Certifications & Community
Member, American Marketing Association, 2013-current Community Association Webmaster, 2014 – current
Education
Bachelor of Sciences, Gannon University, Erie, PA Major: Business Administration, Marketing Concentration Page 2
Client / (123) 456 - 7890
