retail & restaurant opportunities sg1 1dp
STEVENAGE SG1
RETAIL & RESTAURANT OPPORTUNITIES SG1 1DP A SENSE OF PLACE
PARK PLACE PLAZA A MULTI-MILLION POUND DEVELOPMENT, IN THE HEART OF STEVENAGE TOWN CENTRE UP TO
24,000 SQ FT PRIME RETAIL SPACE IN 2 BLOCKS
“W
202
MODERN LUXURY APARTMENTS ABOVE
e’re looking for innovative, successful and iconic brands to be part of a vibrant community of retail units
PARK PLACE PLAZA A UNIQUE DEVELOPMENT THAT’S HOME TO TRULY UNIQUE BUSINESSES Park Place Plaza at the heart of Stevenage town centre - fresh opportunities in retail, restaurants, and bars. Stevenage Town Centre already offers a mixture of well known high street names, along with a wealth of independent retailers and eateries - all of which serve the ever-demanding and growing working population of Stevenage and commuters to London.
• • • • •
202 luxury apartments and over 22,000 sq ft of commercial ground fl oor space split over 2 blocks facing each other, completing in mid-2018. On the only pedestrian access from the town centre to the eastern suburbs. Located between the 2 key car parks on the East side of the town centre, with 1,179 car park plan. 30 seconds walk to Westgate shopping centre. 6 minutes walk to the mainline train station with access to Central London (19 mins) and Cambridge (38 mins).
02
STEVENAGE TOWN CENTRE KEY POINTS: • Stevenage and surrounding areas: Socio Economic Class A,B,C1 (67%) vs Luton (48%). • Home to world-class companies like GlaxoSmithKline, British Aerospace, and more. • Household spend is above the national and regional averages across the vast majority of product categories. • Retail Footprint models show that Stevenage has a total catchment of over 1.3 million people, with annual comparison goods expenditure of over £2.7 billion. • Stevenage is expected to capture 7.8% of this expenditure resulting in a comparison goods market potential of £213.9 million. • 19 minutes direct train from London King’s Cross to Stevenage - an ideal commuter town for working professionals. SOCIO-ECONOMIC & POPULATION PROFILE (SOURCE: ONS) Stevenage and its surrounding area represents a higher than national average of A/B and C class yet the current retail mix of fashion, supermarkets and food businesses within the town centre are under provisioned.
15%
STEVENAGE TOWN
37% 18%
SOCIO-ECONOMIC PROFILE (SG1 & 3-MILE RADIUS) 30%
AB 03
C1
C2
DE
STEVENAGE RETAIL CATCHMENT STEVENAGE’S CATCHMENT COVERS A LARGE AREA OF HERTFORDSHIRE / NORTH LONDON SUBURBS Stevenage’s retail footprint catchment extends from Huntington in the north to Potters Bar in the south, and from Sawston in the east to Dunstable in the west. Stevenage has a large primary catchment, indicating the strong local draw of the centre.
Cambridge
The catchment is limited in its expanse to the south, due to the strong retail offer in London.
Bedford
Milton Keynes
Stevenage
Harlow Hemel Hempstead
Barnet 04
STEVENAGE RETAIL CATCHMENT STEVENAGE HAS A COMPARISON GOODS MARKET POTENTIAL OF £213.9 MILLION Source: CACI
Catchment (See Page 4) Primary Secondary Core Catchment Tertiary Quaternary Total Catchment
Total Population 130,103 142,010 272,113 195,209 840,590 1,307,912
•
The total catchment contains over 1.3 million people with total annual Comparison Goods expenditure of over £2.7 billion. Stevenage is expected to capture 7.8% of this expenditure resulting in a Comparison Goods market potential of £213.9 million.
•
The primary catchment where Stevenage is expected to capture 39.6% of the £281.3 million available, equatingto a market potential of £111.4 million. This 39.6% market share is less than the class average of 43.6%, again reflecting the levels of competition in the catchment area.
•
05
The secondary catchment contributes a further £50.4 million in market potential capturing a 16.9% market share. The tertiary and quaternary catchments are 7.4% and 1.2%, respectively. These catchment areas contribute a further £30.7 million and £21.3 million in market potential.
Source: CACI
•
The average household in the Stevenage catchment spends £5,034 per annum of Comparison Goods, 10% above the UK average and 5% above the regional average.
•
Gap analysis suggests there are currently a shortage of high quality fast food/ restaurants & cafes within the town centre. Quality recognised coffee brands into suitable units will help with the shopper experience and lead to increased dwell and spend.
A VIBRANT REVITALISED QUARTER WITHIN THE HEART OF STEVENAGE TOWN CENTRE
RETAIL PARADISE WITH CAFÉS/ RESTAURANTS ON-SITE AND THE TOWN CENTRE SHOPPING DISTRICT
PARK PLACE PLAZA A SENSE OF COMMUNITY Stevenage is currently a top-100 town in the UK, with solid demographics and an opportunity to rise up the rankings with a relatively small step change in the retail mix. Park Place is strategically located to be one of the three main access points into the town centre both by car and foot creating a high footfall rate. Anyone crossing into the town centre by foot from East Stevenage is most likely to walk through Park Place for access to the train station and other retail units.
EXAMPLES OF CURRENT RETAIL MIX AROUND PARK PLACE
07
CE S U R FA R CA LEVEL PA R K
VAC A N
T
VAC A N
RIAN
T PEDES
T
CE ET PLA
MARK
NORTH May 2017
LEGEND
Posts T2 F1
T2
MAR
K2 K2
F1
P2 K2
F2
K2
P2
K1
yard
Retail
e Bin Stor
yard service
Application boundary
(17)
Planning applicati condition no. 4. (P
SOFTSCAPE Planting
l Electrica Services
K2
T1
Proposed tree, 20 (refer to drawing 1
T2
Proposed tree, 2.5 (refer to drawing 1
P3 ice il serv
yard
OUSE
Reta
Cycles
service
P2
P1
m with
(31)
T2
F1
F2
Electric
ON H
(31)
BOST
Booster
k Roo
Tan 3000L
Retail
P3
F3 F2
Cycles
P2
F3
F1
T2
m
k Roo
tion Tan
Attenua
K2 F1
K1
F3
P2 T2
F2
F2
F3
F1
T2
TE SHGA
F4
Y 'S WA ORGE ST GE
El Sub Sta
Entrance
Meters
S1
Lobby
Ornamental shrub 3L pots min. (to fir drawing 1285-E-2
HARDSCAPE e (17)
Bin Stor
Paving
ay
FH
Subw
P1
d
Landlor
Water
Meters
Entrance
E
PLAC
PARK
Lobby
P2
P3
Charcon Vianova Size: 600x 200, 40 (all 80mm thick). 60% light grey / 20
Charcon Vianova Size: 400x200mm (all 80mm thick) T 40% light grey / 30
Charcon Vianova Size: 200x100mm To building edge i
Kerbs
1
K1 Entrance
Lobby
Electric Meters Lift
K2
l Electrica Services
e Bin Stor
F1
12
RWP
Entrance
Lobby
E
HOUS
ERRY
MULB
Lift
Riser
k tion Tan
Room
Attenua
F2 Cycles
(31)
P1
RWP RWP
Retail
service
P3 P2
ters
Riser/Me
e (17)
ice il serv
yard
Reta
P2
F5 P2
Retail
Cycles
ster
Tank
Room
service
yard
K2
(31)
K1
P2
F3
P1 F5 F2
F3
F3
Marshalls Rhino R to parking bays on Size: 710mm h x 1
F4
Sheffield cycle sta Size: 750mm x 75 Existing to be reta
F5
Broxap Square Ri or similar approve Size: 1200mm x 1
T1
T1
F3
ARE
T SQU 71074
K2 F5
Alto Bollards New Product: Centurion Size: 900mm h x 1 Existing bollards t
T1
RWP
P2
F5
P3
with Boo
F2
F3
F2 F5
K2
RWP
RWP
FH
3000L
K2
RWP
Bin Stor
Logic Los Angeles Top Dimension: 1 Base Dimension:
yard
F2
15 to 18
Charcon Eco Cou Size:255x145x914 Laid flush around ownership delinea
Furniture
d Assume Existing e Slab Edg
(17)
Charcon Eco Cou Size:255x145x914 Laid with 10mm u
E MARK
T1
STATUS � � LANDSCAPING SU��ECT TO COSTS �EING FINALISED/AGREED. DRAWING FOR COSTING PURPOSES ONLY.
T1
*The internal linear division is purely notional at this stage.
Park
architecture
TECHNICAL RETAIL SPECIFICATIONS Rev.
2
Date
Drawn
08-02-2017 NS
Check
Item
NS
Plans updated with revised furniture specification
Rev.
Date
Drawn
Check
Item
Project
Drawing Title / Unit Type / Block
Park Place, Stevenage Plot Nos.
Date
22/12/20 Description
Scale
-
•
Available for fit-out in the South block from April 2018, and North block from June 2018 (by arrangements);
•
Flexible Retail Space from 600 to 11,000 sq ft, with adjoining car parks on either side;
•
Permitted Use of A1, A3, and A5;
•
HGV Loading Bay Access to the rear;
•
Fully Glazed Shopfronts to be installed.
Drawing Number
1:200@ Rev.
2
A DEVELOPMENT BY
For more information on retail opportunities please contact:
Andrew Shackel Jones Shackel Oldham +44 (0) 207 409 3030 [email protected]
Daniel Musgrove Brown & Lee +44 (0) 143 879 4586 [email protected]
Misrepresentation Act 1967 and Property Misdescription Act 1991 Terranova on their behalf and for the Vendors or Lessors of this property give notice that: 1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract. 2. Whilst Terranova uses reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Photos etc: the photographs and computer generated images show only certain parts of the property as they appeared at the time they were taken/created. Areas, measurements and distances given are approximate only. Terranova as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based upon the content of these particulars. 3. No person in the employment of Terranova has any authority to make any representation or warranty whatsoever in relation to this property. 4. Unless otherwise stated, purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts. August 2016.
RETAIL & RESTAURANT OPPORTUNITIES SG1 1DP A SENSE OF PLACE
PARK PLACE PLAZA A MULTI-MILLION POUND DEVELOPMENT, IN THE HEART OF STEVENAGE TOWN CENTRE UP TO
24,000 SQ FT PRIME RETAIL SPACE IN 2 BLOCKS
“W
202
MODERN LUXURY APARTMENTS ABOVE
e’re looking for innovative, successful and iconic brands to be part of a vibrant community of retail units
PARK PLACE PLAZA A UNIQUE DEVELOPMENT THAT’S HOME TO TRULY UNIQUE BUSINESSES Park Place Plaza at the heart of Stevenage town centre - fresh opportunities in retail, restaurants, and bars. Stevenage Town Centre already offers a mixture of well known high street names, along with a wealth of independent retailers and eateries - all of which serve the ever-demanding and growing working population of Stevenage and commuters to London.
• • • • •
202 luxury apartments and over 22,000 sq ft of commercial ground fl oor space split over 2 blocks facing each other, completing in mid-2018. On the only pedestrian access from the town centre to the eastern suburbs. Located between the 2 key car parks on the East side of the town centre, with 1,179 car park plan. 30 seconds walk to Westgate shopping centre. 6 minutes walk to the mainline train station with access to Central London (19 mins) and Cambridge (38 mins).
02
STEVENAGE TOWN CENTRE KEY POINTS: • Stevenage and surrounding areas: Socio Economic Class A,B,C1 (67%) vs Luton (48%). • Home to world-class companies like GlaxoSmithKline, British Aerospace, and more. • Household spend is above the national and regional averages across the vast majority of product categories. • Retail Footprint models show that Stevenage has a total catchment of over 1.3 million people, with annual comparison goods expenditure of over £2.7 billion. • Stevenage is expected to capture 7.8% of this expenditure resulting in a comparison goods market potential of £213.9 million. • 19 minutes direct train from London King’s Cross to Stevenage - an ideal commuter town for working professionals. SOCIO-ECONOMIC & POPULATION PROFILE (SOURCE: ONS) Stevenage and its surrounding area represents a higher than national average of A/B and C class yet the current retail mix of fashion, supermarkets and food businesses within the town centre are under provisioned.
15%
STEVENAGE TOWN
37% 18%
SOCIO-ECONOMIC PROFILE (SG1 & 3-MILE RADIUS) 30%
AB 03
C1
C2
DE
STEVENAGE RETAIL CATCHMENT STEVENAGE’S CATCHMENT COVERS A LARGE AREA OF HERTFORDSHIRE / NORTH LONDON SUBURBS Stevenage’s retail footprint catchment extends from Huntington in the north to Potters Bar in the south, and from Sawston in the east to Dunstable in the west. Stevenage has a large primary catchment, indicating the strong local draw of the centre.
Cambridge
The catchment is limited in its expanse to the south, due to the strong retail offer in London.
Bedford
Milton Keynes
Stevenage
Harlow Hemel Hempstead
Barnet 04
STEVENAGE RETAIL CATCHMENT STEVENAGE HAS A COMPARISON GOODS MARKET POTENTIAL OF £213.9 MILLION Source: CACI
Catchment (See Page 4) Primary Secondary Core Catchment Tertiary Quaternary Total Catchment
Total Population 130,103 142,010 272,113 195,209 840,590 1,307,912
•
The total catchment contains over 1.3 million people with total annual Comparison Goods expenditure of over £2.7 billion. Stevenage is expected to capture 7.8% of this expenditure resulting in a Comparison Goods market potential of £213.9 million.
•
The primary catchment where Stevenage is expected to capture 39.6% of the £281.3 million available, equatingto a market potential of £111.4 million. This 39.6% market share is less than the class average of 43.6%, again reflecting the levels of competition in the catchment area.
•
05
The secondary catchment contributes a further £50.4 million in market potential capturing a 16.9% market share. The tertiary and quaternary catchments are 7.4% and 1.2%, respectively. These catchment areas contribute a further £30.7 million and £21.3 million in market potential.
Source: CACI
•
The average household in the Stevenage catchment spends £5,034 per annum of Comparison Goods, 10% above the UK average and 5% above the regional average.
•
Gap analysis suggests there are currently a shortage of high quality fast food/ restaurants & cafes within the town centre. Quality recognised coffee brands into suitable units will help with the shopper experience and lead to increased dwell and spend.
A VIBRANT REVITALISED QUARTER WITHIN THE HEART OF STEVENAGE TOWN CENTRE
RETAIL PARADISE WITH CAFÉS/ RESTAURANTS ON-SITE AND THE TOWN CENTRE SHOPPING DISTRICT
PARK PLACE PLAZA A SENSE OF COMMUNITY Stevenage is currently a top-100 town in the UK, with solid demographics and an opportunity to rise up the rankings with a relatively small step change in the retail mix. Park Place is strategically located to be one of the three main access points into the town centre both by car and foot creating a high footfall rate. Anyone crossing into the town centre by foot from East Stevenage is most likely to walk through Park Place for access to the train station and other retail units.
EXAMPLES OF CURRENT RETAIL MIX AROUND PARK PLACE
07
CE S U R FA R CA LEVEL PA R K
VAC A N
T
VAC A N
RIAN
T PEDES
T
CE ET PLA
MARK
NORTH May 2017
LEGEND
Posts T2 F1
T2
MAR
K2 K2
F1
P2 K2
F2
K2
P2
K1
yard
Retail
e Bin Stor
yard service
Application boundary
(17)
Planning applicati condition no. 4. (P
SOFTSCAPE Planting
l Electrica Services
K2
T1
Proposed tree, 20 (refer to drawing 1
T2
Proposed tree, 2.5 (refer to drawing 1
P3 ice il serv
yard
OUSE
Reta
Cycles
service
P2
P1
m with
(31)
T2
F1
F2
Electric
ON H
(31)
BOST
Booster
k Roo
Tan 3000L
Retail
P3
F3 F2
Cycles
P2
F3
F1
T2
m
k Roo
tion Tan
Attenua
K2 F1
K1
F3
P2 T2
F2
F2
F3
F1
T2
TE SHGA
F4
Y 'S WA ORGE ST GE
El Sub Sta
Entrance
Meters
S1
Lobby
Ornamental shrub 3L pots min. (to fir drawing 1285-E-2
HARDSCAPE e (17)
Bin Stor
Paving
ay
FH
Subw
P1
d
Landlor
Water
Meters
Entrance
E
PLAC
PARK
Lobby
P2
P3
Charcon Vianova Size: 600x 200, 40 (all 80mm thick). 60% light grey / 20
Charcon Vianova Size: 400x200mm (all 80mm thick) T 40% light grey / 30
Charcon Vianova Size: 200x100mm To building edge i
Kerbs
1
K1 Entrance
Lobby
Electric Meters Lift
K2
l Electrica Services
e Bin Stor
F1
12
RWP
Entrance
Lobby
E
HOUS
ERRY
MULB
Lift
Riser
k tion Tan
Room
Attenua
F2 Cycles
(31)
P1
RWP RWP
Retail
service
P3 P2
ters
Riser/Me
e (17)
ice il serv
yard
Reta
P2
F5 P2
Retail
Cycles
ster
Tank
Room
service
yard
K2
(31)
K1
P2
F3
P1 F5 F2
F3
F3
Marshalls Rhino R to parking bays on Size: 710mm h x 1
F4
Sheffield cycle sta Size: 750mm x 75 Existing to be reta
F5
Broxap Square Ri or similar approve Size: 1200mm x 1
T1
T1
F3
ARE
T SQU 71074
K2 F5
Alto Bollards New Product: Centurion Size: 900mm h x 1 Existing bollards t
T1
RWP
P2
F5
P3
with Boo
F2
F3
F2 F5
K2
RWP
RWP
FH
3000L
K2
RWP
Bin Stor
Logic Los Angeles Top Dimension: 1 Base Dimension:
yard
F2
15 to 18
Charcon Eco Cou Size:255x145x914 Laid flush around ownership delinea
Furniture
d Assume Existing e Slab Edg
(17)
Charcon Eco Cou Size:255x145x914 Laid with 10mm u
E MARK
T1
STATUS � � LANDSCAPING SU��ECT TO COSTS �EING FINALISED/AGREED. DRAWING FOR COSTING PURPOSES ONLY.
T1
*The internal linear division is purely notional at this stage.
Park
architecture
TECHNICAL RETAIL SPECIFICATIONS Rev.
2
Date
Drawn
08-02-2017 NS
Check
Item
NS
Plans updated with revised furniture specification
Rev.
Date
Drawn
Check
Item
Project
Drawing Title / Unit Type / Block
Park Place, Stevenage Plot Nos.
Date
22/12/20 Description
Scale
-
•
Available for fit-out in the South block from April 2018, and North block from June 2018 (by arrangements);
•
Flexible Retail Space from 600 to 11,000 sq ft, with adjoining car parks on either side;
•
Permitted Use of A1, A3, and A5;
•
HGV Loading Bay Access to the rear;
•
Fully Glazed Shopfronts to be installed.
Drawing Number
1:200@ Rev.
2
A DEVELOPMENT BY
For more information on retail opportunities please contact:
Andrew Shackel Jones Shackel Oldham +44 (0) 207 409 3030 [email protected]
Daniel Musgrove Brown & Lee +44 (0) 143 879 4586 [email protected]
Misrepresentation Act 1967 and Property Misdescription Act 1991 Terranova on their behalf and for the Vendors or Lessors of this property give notice that: 1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract. 2. Whilst Terranova uses reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Photos etc: the photographs and computer generated images show only certain parts of the property as they appeared at the time they were taken/created. Areas, measurements and distances given are approximate only. Terranova as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based upon the content of these particulars. 3. No person in the employment of Terranova has any authority to make any representation or warranty whatsoever in relation to this property. 4. Unless otherwise stated, purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts. August 2016.
