Say Hello to Hello Rewards - cloudfront.net
Say Hello to Hello Rewards Volume 1 | January 2, 2015
Hello Rewards Activity Update
Introducing Hello Rewards Guest Recognition Program
Hello Rewards launched Dec. 15 Email sent to members on Dec. 17 announcing launch of program. Additional perks for guests to be announced in January. Hello Rewards Computer Based Training 76% of required associates have completed training as of Dec. 26. Imperative that the required associates complete the training. Serenata CRM Integration An important component of RevPak. Provides the foundation of having a healthy relationship with the customer.
Click to play Hello Rewards commerical.
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Fully integrated with Opera PMS and Windsurfer for operational ease-of-use.
January 2, 2015
About Hello Rewards SOME USEFUL STATISTICS As we launch Hello Rewards, it will be useful to take a snapshot of our data at launch so we can benchmark our progress as we move forward. Current Active Hello Rewards member base: 161,411 Hello Rewards Room Night Contribution: 12% Hello Rewards member intra-brand utilization: 28% Hello Rewards Member Stay Frequency: 28% Hotels with the highest Hello Rewards Room Night Contribution: 1. Red Lion Templin’s Hotel on the River 2. Red Lion Inn and Suites Walla Walla 3. Red Lion Hotel Redding HOTEL & ASSOCIATE SPOTLIGHT– COMING SOON Upcoming Hello Rewards newsletters will contain spotlights on hotels and associates who are embracing guest recognition. Hotels and associates will be going above and beyond to deliver on the three service pillars of Hello Rewards: Knowingly Recognize Surprise & Delight Fuel Passions If you see someone who exemplifies pillars of the Hello Rewards program, please email your story to [email protected].
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January 2, 2015
ACTION REQUIRED TUESDAY, JAN. 13 • Say Hello to Hello Rewards Online Town Hall Meeting, 1-2:30pm PST MONDAY, JAN. 19 • Hello Rewards Quick Reference Guide, FAQ and Brand Standard release
“Memories of good times are more powerful than memories of great savings.”
For more information, contact:
Brigette Pence
How is a guest recognition program different from a loyalty program?
Director of Relationship Marketing
Guest recognition taps into the emotional side of loyalty.
[email protected] 509.850.6955
Guests feel recognized starting on Day 1, rather than our requiring them to stay multiple times to feel recognized. Guest recognition allows associates to provide a more personalized experience.
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Hello Rewards Activity Update
Introducing Hello Rewards Guest Recognition Program
Hello Rewards launched Dec. 15 Email sent to members on Dec. 17 announcing launch of program. Additional perks for guests to be announced in January. Hello Rewards Computer Based Training 76% of required associates have completed training as of Dec. 26. Imperative that the required associates complete the training. Serenata CRM Integration An important component of RevPak. Provides the foundation of having a healthy relationship with the customer.
Click to play Hello Rewards commerical.
-‐ 1 -‐
Fully integrated with Opera PMS and Windsurfer for operational ease-of-use.
January 2, 2015
About Hello Rewards SOME USEFUL STATISTICS As we launch Hello Rewards, it will be useful to take a snapshot of our data at launch so we can benchmark our progress as we move forward. Current Active Hello Rewards member base: 161,411 Hello Rewards Room Night Contribution: 12% Hello Rewards member intra-brand utilization: 28% Hello Rewards Member Stay Frequency: 28% Hotels with the highest Hello Rewards Room Night Contribution: 1. Red Lion Templin’s Hotel on the River 2. Red Lion Inn and Suites Walla Walla 3. Red Lion Hotel Redding HOTEL & ASSOCIATE SPOTLIGHT– COMING SOON Upcoming Hello Rewards newsletters will contain spotlights on hotels and associates who are embracing guest recognition. Hotels and associates will be going above and beyond to deliver on the three service pillars of Hello Rewards: Knowingly Recognize Surprise & Delight Fuel Passions If you see someone who exemplifies pillars of the Hello Rewards program, please email your story to [email protected].
-‐ 2 -‐
January 2, 2015
ACTION REQUIRED TUESDAY, JAN. 13 • Say Hello to Hello Rewards Online Town Hall Meeting, 1-2:30pm PST MONDAY, JAN. 19 • Hello Rewards Quick Reference Guide, FAQ and Brand Standard release
“Memories of good times are more powerful than memories of great savings.”
For more information, contact:
Brigette Pence
How is a guest recognition program different from a loyalty program?
Director of Relationship Marketing
Guest recognition taps into the emotional side of loyalty.
[email protected] 509.850.6955
Guests feel recognized starting on Day 1, rather than our requiring them to stay multiple times to feel recognized. Guest recognition allows associates to provide a more personalized experience.
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