SITE READINESS Understanding and Learning Through a Case Study Approach
What is a case study? •
Focuses on accurate understanding of complex issues in real life context
•
Digs into why things happen
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Explores implications for the future
• Major craft brewer seeking East
Project Background What we knew about the proposed project in 2014/15
Coast location • Beginning production in 2017, full production by 2019 • Facility sized at 200,000 square feet on 20 acres – 190,000 bbls initially • Need for future expansion options • Requires highway access, public water/sewer, electric power, natural gas and access to rail • Potential for onsite brew pub and other tourist destination possibilities
• Successful manufacturer in
Project “Fit” How well did this project meet County expectations?
identified target industry sector • Capital investment profile - $95 $100 million • 68 jobs initially, 132 by Year 4 • Company culture • Proven track record in sustainability/environmental measures • Focus on outdoor recreation • Destination point, catalyst for significant tourism activity
Key Milestones – 2014 - 2015 April, 2014
• Consultant visits Albemarle to look at three sites
Feb/March, 2015
• Multiple sites visited • Test fit requested for I64/29 site • Size and capacity increases
May, 2015
• Parcel on western border of dev area boundary advertised in Comp Plan public hearing • Company returns, alternative site on larger RA area proposed
June, 2015
• Comp Plan adopted with no change to area • BOS adopts Resolution of Intent regarding potential boundary adjustment
July/Aug, 2015
• Three community meetings held • PC work session held • PC public hearing, recommend disapproval
September, 2015
• BOS work session • BOS Public Hearing • BOS Special Meeting , approve boundary expansion to include a portion of proposed site
• Elimination of unknowns and risk • Certainty of schedule • Control of construction costs • How quickly can I start construction?
Prospects
• Site “elimination” • Ready to go sites • Utilities and infrastructure in place • Thorough site due diligence • Incentives
Developers
Consultants/Brokers
How did project align with target audience expectations? • Community fit • Curb appeal/sense of place • Employee amenities • Site/building fit • Best business decision
Site Readiness Assessment
Our Future Path . . .
Endorsement of Mission and Guiding Principles • Motion by Planning Commission • Motion by Economic Development Authority