SPA COMMITTEE WORK PLAN 2014
ATSSA Safety and Public Awareness (SPA) Committee WORK PLAN FOR FY-2014 Background ATSSA’s lifesaving reauthorization policy – “Toward Zero Deaths” – makes key recommendations to help make America’s roadways safer with a vision “to annually reduce roadway fatalities until we reach the goal of Zero Deaths on America’s roadways.” Many of the safety recommendations submitted by ATSSA members have already been included in MAP-21, but work must continue. SPA Committee activities (below) must be maintained in 2014 and beyond to assist in the reauthorization of the nation’s transportation bill and the SPA Committees’ efforts in helping to make America’s roadways safer for all motorists.
SPA Committee Activities for 2014 1. Continue working “Toward Zero Deaths.” 2. Emphasize the need to continually rebuilt and maintain the nation’s transportation infrastructure, specifically roadways and bridges. 3. Seek information and material “contributions” for the “Roadway Safety Outreach” webpage of ATSSA.com from ATSSA technical committees, ATSSA Chapters, industry and government agencies. 4. Investigate building a “leave-behind” packet for identified target audiences. 5. Continue to partner with other organizations such as AAA, AARP, AASHTO, APWA and NACE to outreach to their membership through their internal publications of other member communications. 6. Seek to gain acceptance to be placed on agendas at meetings of partners, or have ATSSA materials distributed for discussions at those meetings. 7. Encourage other ATSSA members to meet with local officials – such as state DOT personnel, key SHSP decision makers, county engineers and public works directors – to discuss roadway safety solutions using the tools created by this committee. 8. Present, or provide information to civic organizations, school administrators, teachers, driver’s education instructors, law enforcement officials, homeowner’s association leadership, shopping mall management, chamber of commerce directors, rotary club officials, and others.
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Strategies Keep ATSSA membership informed of SPA Committee’s activities – including ATSSA Chapters and technical committees – as well as similar roadway safety organizations and government agencies. Seek opportunities of challenge – such as improving our aging infrastructure with low-cost roadway safety improvements – and make these issues available to ATSSA members. Additionally, help educate the public regarding the extent and severity of roadway safety issues – including officials at the local, state and federal levels – and the importance of safer roads.
The Roadway Safety Outreach Program
The SPA Committee will continue to help increase public understanding of specific roadway safety issues through the ATSSA webpage titled, “The ATSSA Roadway Safety Outreach Program.”
Materials available at SPA Committee-created site may result in actions by public officials, motorists and the public to successfully reduce the number of fatalities and injuries on our nation's roadways. The SPA Committee will work together – and with other like-minded partners – to continue to develop informative and effective roadway safety information and materials to be strategically delivered to a number of audiences. A team of volunteers from the committee will also work with allied organizations and other ATSSA members committed to further developing, posting to the website, and distributing the information. ATSSA's 2010 strategic plan calls for the association to “Promote ATSSA’s roadway safety message to government agencies at the federal, state and municipal level,” and to “promote ATSSA’s roadway safety message in order to create public demand for safer roads.” The SPA Committee – via the “Roadway Safety Outreach” webpage – can significantly help the association and the roadway safety industry as a whole, meet this goal which will greatly benefit local communities across the country. Review and Update of the Work Plan
The SPA Committee Work Plan shall be reviewed and/or updated by the SPA Committee annually at the ATSSA Midyear Meeting.
Joy Shamay Chair, ATSSA Safety and Public Awareness Committee 2
SPA Committee Activities for 2014 1. Continue working “Toward Zero Deaths.” 2. Emphasize the need to continually rebuilt and maintain the nation’s transportation infrastructure, specifically roadways and bridges. 3. Seek information and material “contributions” for the “Roadway Safety Outreach” webpage of ATSSA.com from ATSSA technical committees, ATSSA Chapters, industry and government agencies. 4. Investigate building a “leave-behind” packet for identified target audiences. 5. Continue to partner with other organizations such as AAA, AARP, AASHTO, APWA and NACE to outreach to their membership through their internal publications of other member communications. 6. Seek to gain acceptance to be placed on agendas at meetings of partners, or have ATSSA materials distributed for discussions at those meetings. 7. Encourage other ATSSA members to meet with local officials – such as state DOT personnel, key SHSP decision makers, county engineers and public works directors – to discuss roadway safety solutions using the tools created by this committee. 8. Present, or provide information to civic organizations, school administrators, teachers, driver’s education instructors, law enforcement officials, homeowner’s association leadership, shopping mall management, chamber of commerce directors, rotary club officials, and others.
1
Strategies Keep ATSSA membership informed of SPA Committee’s activities – including ATSSA Chapters and technical committees – as well as similar roadway safety organizations and government agencies. Seek opportunities of challenge – such as improving our aging infrastructure with low-cost roadway safety improvements – and make these issues available to ATSSA members. Additionally, help educate the public regarding the extent and severity of roadway safety issues – including officials at the local, state and federal levels – and the importance of safer roads.
The Roadway Safety Outreach Program
The SPA Committee will continue to help increase public understanding of specific roadway safety issues through the ATSSA webpage titled, “The ATSSA Roadway Safety Outreach Program.”
Materials available at SPA Committee-created site may result in actions by public officials, motorists and the public to successfully reduce the number of fatalities and injuries on our nation's roadways. The SPA Committee will work together – and with other like-minded partners – to continue to develop informative and effective roadway safety information and materials to be strategically delivered to a number of audiences. A team of volunteers from the committee will also work with allied organizations and other ATSSA members committed to further developing, posting to the website, and distributing the information. ATSSA's 2010 strategic plan calls for the association to “Promote ATSSA’s roadway safety message to government agencies at the federal, state and municipal level,” and to “promote ATSSA’s roadway safety message in order to create public demand for safer roads.” The SPA Committee – via the “Roadway Safety Outreach” webpage – can significantly help the association and the roadway safety industry as a whole, meet this goal which will greatly benefit local communities across the country. Review and Update of the Work Plan
The SPA Committee Work Plan shall be reviewed and/or updated by the SPA Committee annually at the ATSSA Midyear Meeting.
Joy Shamay Chair, ATSSA Safety and Public Awareness Committee 2
