State of Retail infographic_final - TimeTrade
The State of Retail
2015
TimeTrade recently conducted a survey asking 1,029 consumers about their retail shopping habits and perceptions. The following are some survey highlights:
Consumers Prefer In-store Shopping
85%
65%
of consumers like to shop in the store to
If an item they want is available online
‘touch and feel’ products before
or in a nearby store, 65% of consumers
they decide what they want to buy
prefer to shop in the store
71% of respondents report that if Amazon opens a physical store near them, they would shop there on a regular basis instead of Amazon.com
$
The In-Store Experience Helps In Final Buying Decisions
53% of respondents report that after they have browsed online before making a purchase, they have narrowed their selection down to 2 or 3 products but need help making a final decision
90%
60%
90% of consumers are more
If they genuinely like the associate
likely to buy when helped by a
helping them, 60% of consumers
knowledgeable associate
are more likely to buy more than they planned to purchase
Consumers Value The In-Store Experience More Than Ever
What 50% of consumers value most
50%
$20
in a sales associate while shopping is
smart recommendations
$20
$20
$20
If an item is the exact same price at four different retailers, 63% of consumers will decide where to shop based on the overall customer experience they have in the store
If a knowledgeable sales associate recommends items a customer may need or based on what the store know about them 64% of consumers report they would leave the store much more satisfied
Mobile Is Slow To Grow
Only 13% of respondents have previously made a purchase using a mobile device
And, of those who have, nearly 70% have only done it
1-5 times
Demographics Influence Retail Preferences
% of responding Millennials plan to shop in-store in 2015 as often or more than they did in 2014
value
74% of Millenials want to know the best value, 69% want to know the
quality
highest quality, and 62% want to know
reliability
which product are most reliable
59% of 25-34 year olds are likely to book
online appointments
to read the full “State of Retail” report, visit
www.timetrade.com/state-of-retail
2015
TimeTrade recently conducted a survey asking 1,029 consumers about their retail shopping habits and perceptions. The following are some survey highlights:
Consumers Prefer In-store Shopping
85%
65%
of consumers like to shop in the store to
If an item they want is available online
‘touch and feel’ products before
or in a nearby store, 65% of consumers
they decide what they want to buy
prefer to shop in the store
71% of respondents report that if Amazon opens a physical store near them, they would shop there on a regular basis instead of Amazon.com
$
The In-Store Experience Helps In Final Buying Decisions
53% of respondents report that after they have browsed online before making a purchase, they have narrowed their selection down to 2 or 3 products but need help making a final decision
90%
60%
90% of consumers are more
If they genuinely like the associate
likely to buy when helped by a
helping them, 60% of consumers
knowledgeable associate
are more likely to buy more than they planned to purchase
Consumers Value The In-Store Experience More Than Ever
What 50% of consumers value most
50%
$20
in a sales associate while shopping is
smart recommendations
$20
$20
$20
If an item is the exact same price at four different retailers, 63% of consumers will decide where to shop based on the overall customer experience they have in the store
If a knowledgeable sales associate recommends items a customer may need or based on what the store know about them 64% of consumers report they would leave the store much more satisfied
Mobile Is Slow To Grow
Only 13% of respondents have previously made a purchase using a mobile device
And, of those who have, nearly 70% have only done it
1-5 times
Demographics Influence Retail Preferences
% of responding Millennials plan to shop in-store in 2015 as often or more than they did in 2014
value
74% of Millenials want to know the best value, 69% want to know the
quality
highest quality, and 62% want to know
reliability
which product are most reliable
59% of 25-34 year olds are likely to book
online appointments
to read the full “State of Retail” report, visit
www.timetrade.com/state-of-retail
