SUMMER CAMPAIGN

SUMMER CAMPAIGN PRE-LAUNCH OVERVIEW This campaign will encourage potential guests to sign up for RLHC’s Hello Rewards Program while driving traffic to the RLHC website. Guests will receive up to 25% off and added perks based on availability.

GOALS & PROMOTION PROMOTION  Tentative Flight: May 23 - August 29, 2016  Deal: Up to 25% off Plus Added Perks

GOALS • Increase Occupancy • Leisure Segment • Increase Hello Rewards Memberships • Increase Website Traffic • Increase brand awareness/brand loyalty

(15% off + 10% off when you book with Hello Rewards) Perk options are brand-specific and based on availability: • RLH/IS: Early Check-In, Late Check-out, Kids’ Allowance & Future Discount • Hotel RL: Early Check-In, Late Check-Out, F&B Credit to a Living Stage Event & Future Discount • GH/SI: Early Check-In, Late Check-Out & Future Discount

INITIATIVES         

SEM Promotional email Press Release Google Display Network Brand Specific Banners Summer Splash Page Brand Specific Promo Slides Media: Sojern and TripAdvisor Social Media Campaign

TIMELINE Summer Campaign Tentative Launch

May 23

Social Media Contest to refresh the campaign

Summer Campaign Ends

July 11 August 29