Thailand Edition 5 Dhl
Market DHL Express is the global market leader in the international express business, spanning more than 220 countries and territories and 120,000 destinations. The company provides services such as Time-Definite, Day-Definite and Same-Day courier and express services to businesses and private customers.
aCHIeVeMeNtS In barely half a century, DHL has achieved phenomenal growth and provided unparalleled solutions for businesses and industries as well as private individuals. From regular express to integrated services and tailored, customerfocused solutions, DHL’s unparalleled expertise in express, air and ocean freight, overland transport, contract logistics solutions as well as international mail services has made it a unique brand that is able to achieve consistency in service quality all over the world. The company has received many international awards and accolades through the years. These include the International Trade
18
Award, Innovative Application of IT, People Developer Singapore, Best Express Service, Best Total Logistics Award, Best Road Haulier Trucking-Asia, Best Warehouse Operator, and Best All Cargo Airline. DHL has also caught the attention of a popular people’s magazine and have been voted winner of their Gold or Platinum Reader’s Digest Trusted Brands awards since 2004.
HIStOrY DHL was founded in San Francisco in 1969 by three budding entrepreneurs - Adrian Dalsey, Larry Hillblom and Robert Lynn – from an innovative idea to fly shipping documents from San Francisco to Honolulu to facilitate faster customs clearance of cargoes. Since then they have undergone explosive and phenomenal growth to redefine the international express and logistics industries and contributed immensely to the growth of the global economy. The 70s was a decade of intense geographical expansion
for DHL. In 1971 the company took its business of document-delivery to the Far East and the Pacific Rim. It began offering services in Japan, Hong Kong, Singapore and Australia in 1972, Europe in 1974, Latin America in 1977 and the Middle East and Africa in 1978. In 1979 DHL added parcel delivery to its list of services. In 1986 the company entered into a joint venture with the People’s Republic of China, making it the first express company to operate inside China. DHL was acquired, and became a fullyowned subsidiary of Deutsche Post in 2002. The following year Deutsche Post bundled its entire express and logistics business under the DHL brand. The new, internationally renowned DHL brand was synonymous with speed and modernity and went on to become a global leader and best-known courier and logistics brand around the globe. In 2007 DHL Innovation Centre was inaugurated in Troisdorf near Bonn, Germany, further expanding its role as an innovation leader in worldwide logistics. The showrooms of the centre provided customers,
business partners and interested visitors with a closer look at the latest technologies in the logistics industry. DHL opened its new European air freight hub at Leipzig/Halle Airport in Germany in 2008, providing greater connectivity to global growth markets and enabling DHL to improve its overall customer service. In 2009 the Deutsche Post Group was renamed Deutsche Post DHL and Strategy 2015 was presented to focus and emphasise on a tighter interlinking of functional divisions, simplifying processes and establishing stronger focus on the ever-changing needs of customers and support for the open leader culture propagated by CEO of Deutsche Post, Frank Appel.
PrODUCt DHL product offerings fall into three categories. Time-Definite Products, Day-Definite Products and Same-Day Products. The former refers to international door-to-door deliveries by a specific time or by the end of the next possible day. Time-Definite Product lines include DHL EXPRESS 9:00, DHL EXPRESS 10.30, DHL EXPRESS 12:00, DHL EXPRESS WORLDWIDE, DHL EXPRESS EASY. The Day-Definite Products, such as DHL ECONOMY SELECT refer to international door-to-door deliveries within a certain number of days. Suited for less urgent and heavier shipments, they are also more costeffective. For critical international shipments that need immediate pick-up and door-to-door delivery with a 24-hour target, choose DHL’s flexible Same-Day services. DHL JETLINE or DHL SECURELINE is ideal for dedicated transportation or customised delivery of a time-critical shipment. DHL also offers industryspecific products including DHL Medical Express and DHL Break Bulk Express. With international reach and local teams, DHL ensures seriously fast delivery with customs clearance for dutiable goods and end-to-end tracking visibility.
reCeNt DeVeLOPMeNtS DHL continues to invest in their infrastructure, network as well as their people in order to remain nimble and be responsive to the rapidly changing industry trends and customer needs. Global: Expansion of Express air route system between Europe, Asia Pacific and Middle East by AeroLogic. The construction progress of the North Asia Hub in Shanghai. In October 2011, 100,000 DHL Express
employees globally completed the Certified International Specialist (CIS) programme to increase employees’ knowledge of changing international business. Thailand: Expansion of SERVICEPOINTs to enhance customers’ convenience; the two latest SERVICE POINTs are Chantaburi Province and Nichada Thani Village. Launch of DHL Express China Helpdesk to provide assistance and information to their Thai customers who would like to enter the Chinese market. Introduction of DHL Express Worldwide 10.30 to the US. The launch of International Specialist Campaign (ISC), the global advertising campaign, in September 2011 to highlight express shipping needs of all industries and focuses on DHL’s expertise in delivering on-time, every time.
PrOMOtION Through keen insights on its customers’ needs and their lifecycle, DHL offers regular and relevant promotions to suit their needs led by an integrated global advertising campaign. The latest campaign, based on Strategy 2015, supports DHL’s goal to become the logistics brand for the world. It brings to life the new DHL claim “Excellence. Simply Delivered.” and also showcases their customer promise and dedication since inception - that is the commitment to delivering excellent service and sustainable solutions for their customers worldwide. The ability to be forward-thinking, globally-present and unrelentingly proactive translates to provide greater peace-of-mind, confidence and customised solutions for the challenges unique in each industry. DHL sponsors and participates in global events which have special requirements and benefit from its knowhow in logistics and in-time delivery, such as: • Official Logistics Partner to Formula 1™ • Official Logistics Partner of Manchester United • Official Logisitics Partner of IMG’s Fashion Week • Official Logistics Partner to Volvo Ocean Race • Official Logistics Partner to Leipzig Gewandhaus Orchestra
BraND VaLUeS The DHL success story is clearly a story of human spirit and ingenuity that the company sees as having been fueled by the support of its people, business associates and partners as well as stakeholders and clients. Moving forward, the focus of the brand is to stay ahead well into the future, upholding its core values. Personal Commitment — DHL sees strong customer relationships as a prerequisite for gaining insights into the customer’s business, enabling it to better compose and adapt its services to their needs. Being a likeable and dependable partner, DHL’s personal approach and its able team has earned the
brand the trust and confidence of its customers. Proactive Solutions — High quality products, simple processes and sector-specific expertise has enable DHL to gain insights into the special requirements of its clients and their industries. These, in turn, enable the brand to develop and initiate integrated and tailor-made solutions which eventually make the customers’ supply chains more efficient. This proactive attitude has greatly enhanced its customers’ perception that DHL is the right choice. Local Strength Worldwide — DHL prides itself to be a global player with local strengths. Its wide-ranging service and product portfolio, integrated in a worldwide network with a closeknit team of people that understand and respect different customs and cultures.
www.dhl.co.th
Things you didn’t know about
DHL
DHL was the first logistics company to have its own dedicated innovation centre, inaugurated in March 2007. In 2006, DHL became the first major logistics company to offer a GOGREEN service, which aims to offset the company’s carbon footprint by 30% by 2020, using 2007 figures as its baseline. DHL launched the world’s first global SMS tracking service to allow customers to track DHL shipments via text messages. DHL was the first logistics company to have three global Disaster Response Teams - in Dubai, Singapore and Panama. In 2007, DHL became the first express and logistics company to expand its geographic footprint to Tibet, also called the “Roof of the World”. DHL Express Thailand operates an award-winning, 24-Hour Customer Service offering. DHL Express Thailand was the first international air express company to set in Thailand.
aCHIeVeMeNtS In barely half a century, DHL has achieved phenomenal growth and provided unparalleled solutions for businesses and industries as well as private individuals. From regular express to integrated services and tailored, customerfocused solutions, DHL’s unparalleled expertise in express, air and ocean freight, overland transport, contract logistics solutions as well as international mail services has made it a unique brand that is able to achieve consistency in service quality all over the world. The company has received many international awards and accolades through the years. These include the International Trade
18
Award, Innovative Application of IT, People Developer Singapore, Best Express Service, Best Total Logistics Award, Best Road Haulier Trucking-Asia, Best Warehouse Operator, and Best All Cargo Airline. DHL has also caught the attention of a popular people’s magazine and have been voted winner of their Gold or Platinum Reader’s Digest Trusted Brands awards since 2004.
HIStOrY DHL was founded in San Francisco in 1969 by three budding entrepreneurs - Adrian Dalsey, Larry Hillblom and Robert Lynn – from an innovative idea to fly shipping documents from San Francisco to Honolulu to facilitate faster customs clearance of cargoes. Since then they have undergone explosive and phenomenal growth to redefine the international express and logistics industries and contributed immensely to the growth of the global economy. The 70s was a decade of intense geographical expansion
for DHL. In 1971 the company took its business of document-delivery to the Far East and the Pacific Rim. It began offering services in Japan, Hong Kong, Singapore and Australia in 1972, Europe in 1974, Latin America in 1977 and the Middle East and Africa in 1978. In 1979 DHL added parcel delivery to its list of services. In 1986 the company entered into a joint venture with the People’s Republic of China, making it the first express company to operate inside China. DHL was acquired, and became a fullyowned subsidiary of Deutsche Post in 2002. The following year Deutsche Post bundled its entire express and logistics business under the DHL brand. The new, internationally renowned DHL brand was synonymous with speed and modernity and went on to become a global leader and best-known courier and logistics brand around the globe. In 2007 DHL Innovation Centre was inaugurated in Troisdorf near Bonn, Germany, further expanding its role as an innovation leader in worldwide logistics. The showrooms of the centre provided customers,
business partners and interested visitors with a closer look at the latest technologies in the logistics industry. DHL opened its new European air freight hub at Leipzig/Halle Airport in Germany in 2008, providing greater connectivity to global growth markets and enabling DHL to improve its overall customer service. In 2009 the Deutsche Post Group was renamed Deutsche Post DHL and Strategy 2015 was presented to focus and emphasise on a tighter interlinking of functional divisions, simplifying processes and establishing stronger focus on the ever-changing needs of customers and support for the open leader culture propagated by CEO of Deutsche Post, Frank Appel.
PrODUCt DHL product offerings fall into three categories. Time-Definite Products, Day-Definite Products and Same-Day Products. The former refers to international door-to-door deliveries by a specific time or by the end of the next possible day. Time-Definite Product lines include DHL EXPRESS 9:00, DHL EXPRESS 10.30, DHL EXPRESS 12:00, DHL EXPRESS WORLDWIDE, DHL EXPRESS EASY. The Day-Definite Products, such as DHL ECONOMY SELECT refer to international door-to-door deliveries within a certain number of days. Suited for less urgent and heavier shipments, they are also more costeffective. For critical international shipments that need immediate pick-up and door-to-door delivery with a 24-hour target, choose DHL’s flexible Same-Day services. DHL JETLINE or DHL SECURELINE is ideal for dedicated transportation or customised delivery of a time-critical shipment. DHL also offers industryspecific products including DHL Medical Express and DHL Break Bulk Express. With international reach and local teams, DHL ensures seriously fast delivery with customs clearance for dutiable goods and end-to-end tracking visibility.
reCeNt DeVeLOPMeNtS DHL continues to invest in their infrastructure, network as well as their people in order to remain nimble and be responsive to the rapidly changing industry trends and customer needs. Global: Expansion of Express air route system between Europe, Asia Pacific and Middle East by AeroLogic. The construction progress of the North Asia Hub in Shanghai. In October 2011, 100,000 DHL Express
employees globally completed the Certified International Specialist (CIS) programme to increase employees’ knowledge of changing international business. Thailand: Expansion of SERVICEPOINTs to enhance customers’ convenience; the two latest SERVICE POINTs are Chantaburi Province and Nichada Thani Village. Launch of DHL Express China Helpdesk to provide assistance and information to their Thai customers who would like to enter the Chinese market. Introduction of DHL Express Worldwide 10.30 to the US. The launch of International Specialist Campaign (ISC), the global advertising campaign, in September 2011 to highlight express shipping needs of all industries and focuses on DHL’s expertise in delivering on-time, every time.
PrOMOtION Through keen insights on its customers’ needs and their lifecycle, DHL offers regular and relevant promotions to suit their needs led by an integrated global advertising campaign. The latest campaign, based on Strategy 2015, supports DHL’s goal to become the logistics brand for the world. It brings to life the new DHL claim “Excellence. Simply Delivered.” and also showcases their customer promise and dedication since inception - that is the commitment to delivering excellent service and sustainable solutions for their customers worldwide. The ability to be forward-thinking, globally-present and unrelentingly proactive translates to provide greater peace-of-mind, confidence and customised solutions for the challenges unique in each industry. DHL sponsors and participates in global events which have special requirements and benefit from its knowhow in logistics and in-time delivery, such as: • Official Logistics Partner to Formula 1™ • Official Logistics Partner of Manchester United • Official Logisitics Partner of IMG’s Fashion Week • Official Logistics Partner to Volvo Ocean Race • Official Logistics Partner to Leipzig Gewandhaus Orchestra
BraND VaLUeS The DHL success story is clearly a story of human spirit and ingenuity that the company sees as having been fueled by the support of its people, business associates and partners as well as stakeholders and clients. Moving forward, the focus of the brand is to stay ahead well into the future, upholding its core values. Personal Commitment — DHL sees strong customer relationships as a prerequisite for gaining insights into the customer’s business, enabling it to better compose and adapt its services to their needs. Being a likeable and dependable partner, DHL’s personal approach and its able team has earned the
brand the trust and confidence of its customers. Proactive Solutions — High quality products, simple processes and sector-specific expertise has enable DHL to gain insights into the special requirements of its clients and their industries. These, in turn, enable the brand to develop and initiate integrated and tailor-made solutions which eventually make the customers’ supply chains more efficient. This proactive attitude has greatly enhanced its customers’ perception that DHL is the right choice. Local Strength Worldwide — DHL prides itself to be a global player with local strengths. Its wide-ranging service and product portfolio, integrated in a worldwide network with a closeknit team of people that understand and respect different customs and cultures.
www.dhl.co.th
Things you didn’t know about
DHL
DHL was the first logistics company to have its own dedicated innovation centre, inaugurated in March 2007. In 2006, DHL became the first major logistics company to offer a GOGREEN service, which aims to offset the company’s carbon footprint by 30% by 2020, using 2007 figures as its baseline. DHL launched the world’s first global SMS tracking service to allow customers to track DHL shipments via text messages. DHL was the first logistics company to have three global Disaster Response Teams - in Dubai, Singapore and Panama. In 2007, DHL became the first express and logistics company to expand its geographic footprint to Tibet, also called the “Roof of the World”. DHL Express Thailand operates an award-winning, 24-Hour Customer Service offering. DHL Express Thailand was the first international air express company to set in Thailand.
