Tom Houghton
Tom Houghton Todd Alexander
The campaign Objectives • To reach fans of quality literary fiction • To launch Todd Alexander as a major Australian talent • To create a long-tail campaign and award and festival buzz Primary audience • Readers of quality fiction • Fans of Australian Fiction Media budget: $10K Timing: October Estimated reach: 500K
Pre- publication Buzz • ARCs with quotes from booksellers available in May (500 copies) • Electronic copies available on NetGalley in May • Dedicated NetGalley newsletter reaching 7K members in Australia and NZ sent in May
Pre- publication Buzz Bookseller meetings in July • Sydney • Melbourne • Brisbane
Marketing - Print • The Monthly ¼ page ad in October Issue • The Saturday Paper mini strip in the second week of October Reach: 250K
Marketing - Print Good Reading magazine • Editorial interview • Facebook giveaway (11.4K fans) Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing – Digital • Selected for New Releases That Won’t Let You Down in October • October EDM • Facebook takeover
Marketing - Social Social media campaign featuring quotes and facts tiles across our social media channels including highly popular #fridayfreebies giveaways. • • •
Twitter 10 K Facebook 5K Google+ 21K
Total reach over 36K
Publicity • Extensive mailout to ANZ newspapers and magazines • Pitch to all literary festivals • Pitch to ABC Book Club
Two countries Across print, digital and social media Estimated total reach of campaign 500K
Tom Houghton Todd Alexander THE BOOK THAT EVERYONE WILL BE TALKING ABOUT!
The campaign Objectives • To reach fans of quality literary fiction • To launch Todd Alexander as a major Australian talent • To create a long-tail campaign and award and festival buzz Primary audience • Readers of quality fiction • Fans of Australian Fiction Media budget: $10K Timing: October Estimated reach: 500K
Pre- publication Buzz • ARCs with quotes from booksellers available in May (500 copies) • Electronic copies available on NetGalley in May • Dedicated NetGalley newsletter reaching 7K members in Australia and NZ sent in May
Pre- publication Buzz Bookseller meetings in July • Sydney • Melbourne • Brisbane
Marketing - Print • The Monthly ¼ page ad in October Issue • The Saturday Paper mini strip in the second week of October Reach: 250K
Marketing - Print Good Reading magazine • Editorial interview • Facebook giveaway (11.4K fans) Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing – Digital • Selected for New Releases That Won’t Let You Down in October • October EDM • Facebook takeover
Marketing - Social Social media campaign featuring quotes and facts tiles across our social media channels including highly popular #fridayfreebies giveaways. • • •
Twitter 10 K Facebook 5K Google+ 21K
Total reach over 36K
Publicity • Extensive mailout to ANZ newspapers and magazines • Pitch to all literary festivals • Pitch to ABC Book Club
Two countries Across print, digital and social media Estimated total reach of campaign 500K
Tom Houghton Todd Alexander THE BOOK THAT EVERYONE WILL BE TALKING ABOUT!
