Uae Edition 2 Lancome
nicknamed the ‘father of 20th century luxury perfumes’. Since its founding, Lancôme has worked to realise every woman’s dream of eternal beauty by placing capital importance on scientific research. Starting in 1936, the cosmetics
MARKET Throughout the world, the image of Lancôme stands out among its competitors. A renowned perfumer and a global leader in the skin care and make-up market, Lancôme products are available in over 140 countries, evenly distributed between Europe, America and Asia.
ACHIEVEMENTS It’s not only the fragrances of Lancôme that are much loved, but also the packaging, which is both creative and stylish. Forever inventive and always distinctive, Lancôme’s perfume bottles have become collectors items, fetching exorbitant prices at dedicated auctions and sales. Especially collectable are the bottles designer Georges Delhomme created. Delhomme was involved with the company from the start, creating the bottles for many of the very first perfumes, and today his creations sell at astronomical prices. As well as fragrance bottles, the company also stands apart from the competition in the packaging of its make-up. Lipsticks, powders and nail varnishes are all presented in refined boxes or distinguished cases. Such is the company’s emphasis on creating wonderful packaging to match its products; that it refers to such items as ‘little works of art’.
HISTORY A passion for fragrances inspired Frenchman Armand Petitjean to launch his company, Lancôme, in 1935 with a line of five original perfumes, ‘Tropiques’, ‘Tendres Nuits’, ‘Kypre’, ‘Bocages’ and ‘Magie’. A product of the school of François Coty, Petitjean learned his trade from the man 72
SUPERBRANDS
company stood out with its Nutrix cream – a formula that has remained unchanged to this day. In 1955, Lancôme launched its Océane product line, which then, as now, contained pure sea water enriched with algae and oligoelements.
PRODUCT Lancôme’s product roster includes full lines of skin care, body care, make-up and fragrances. Each product is created and tested in laboratories by researchers who study skin care full time. This depth and intensity of research keeps the company on the cutting edge of the market and enables them to satisfy customers of all skin types and colours. As the first brand to understand the importance of vectors in cosmetology, Lancôme introduced the world to scientific vectorisation with Nios™me in 1986. Continually innovating, the latest product of Lancôme’s research is the Nanocapsule, which is the most sophisticated and elaborate vector ever developed for skin care. To keep skin healthy, the Lancôme laboratories have created several products to revolutionise the sun protection skin care market.The technology inside these protective treatments are the Sun Calm system and the Mexoryl SL filter, which features an ultra-wide spectrum of protection against UVA and UVB radiation. Lancôme cosmetics are among the industry’s finest, offering consumers the ability to shade each product according to inspiration or complexion type. Its mascaras are the undisputed market leaders and are iconic of the comfort, softness and lightness that defines the makeup line. Well-known fragrances such as Miracle,Trésor, Poême, Oui! and Ô de Lancôme are regarded as industry standards and are vastly successful worldwide. Created for women, the scents are designed to be lifelong friends – timeless, sensitive and refined. What sets Lancôme apart is the luxury that no other brand can offer.
exudes a powerful light that shines from within.” In keeping with Lancôme’s assertion that ‘every woman is beautiful’ the company was keen to ensure that its brand figurehead was not just fantastic looking, but also had a fantastic personality. Uma’s accuracy, intelligence, determination and elegance therefore made her Lancôme’s ideal candidate.
established for itself the goal of making scientifically innovative products available to all women – regardless of age, race or location. Vivid, global and multifaceted are three further values Lancôme upholds to create
PROMOTION
Lancôme has research centres on three continents, collaborating with international medical communities to deepen the company’s understanding of skin and to improve the feeling of lavish richness that its products heap upon customers. Interviews with more than 40,000 women worldwide last year alone enables these researchers to truly anticipate their needs. Lancôme researchers are as passionately interested in problematic skin as they are in normal skin.To this end, they develop effective and totally innovative molecules to respond to the ever-growing demands of women for better results – results they can see and feel. The thoroughness of this research explains Lancôme’s impact on the scientific world and its esteemed reputation among women throughout the world.
RECENT DEVELOPMENTS Continuing in a long tradition of iconic women promoting the company, Hollywood favourite, Uma Thurman was chosen to front the company’s promotional activity, because in every sense she is seen as a truly contemporary figure who is in full control of her life. As Lancôme states: “She is both beautiful and spiritual, and
The success of the brand’s innovations owes much to the ‘techniciennes’ – women who graduate from the Lancôme school and carry the brand’s message all over the world. In its promotional materials Lancôme identifies itself with various muses – women who know how to maintain their mystery, harmony, vitality, audacity and love of life. Isabella Rosselini, Juliette Binoche, Cristiana Reali, Uma Thurman, Inès Sastre and Marie Gillain have each appeared as muses for the fragrance and cosmetics lines. Roses have also played a part in Lancôme’s promotional strategy since the company was first created. The Lancôme rose has been present in every marketing campaign although its appearance and colour have changed over the years to reflect the times and the essence of the various product lines. The original Lancôme rose was a traditional, round rose with a curved stem, based on the works of Belgian painter Redouté, who specialised in plant and flowerbeds (17591840). This same rose is still used in all the company’s promotions.
tomorrow’s beauty. In addition to these values, everyone at Lancôme is motivated by the same spirit. It is a dual spirit, consisting of strength and charm. Lancôme’s strength is rooted in the indisputable supremacy of its scientific innovations. It is a strength which is constantly being renewed, and which can be measured by the success of its laboratories and the performance of its beauty products. The other aspect of the Lancôme spirit is charm – the charm a woman finds in Lancôme and the charm Lancôme gives a woman through its perfumes, beauty products, and make-up.
www.lancome.com
BRAND VALUES ‘Believe in Beauty’ is the founding principle at Lancôme. Striving for a beauty that goes beyond appearance to personal harmony, Lancôme
Things you didn’t know about
LANCÔME
Nearly all of the original Lancôme fragrance bottles – now in demand by collectors – were created by artist Georges Delhomme. Even Lancôme’s cosmetics are scented, including “Rose de France,” a pink lipstick scented with natural Bulgarian rose. Lancôme founder, Armand Petitjean, was a keen rose enthusiast and tended his own rose garden in Ville d’Avray, just outside of Paris. This is why he chose the flower as the symbol of his fragrance range. Roses have been a common ingredient in Lancôme fragrances since the company was founded. The ‘2000 et Une Rose’ fragrance, which was launched to mark the millennium, is enriched with three roses – dune rose, musk rose and absolute Bulgarian rose.
MARKET Throughout the world, the image of Lancôme stands out among its competitors. A renowned perfumer and a global leader in the skin care and make-up market, Lancôme products are available in over 140 countries, evenly distributed between Europe, America and Asia.
ACHIEVEMENTS It’s not only the fragrances of Lancôme that are much loved, but also the packaging, which is both creative and stylish. Forever inventive and always distinctive, Lancôme’s perfume bottles have become collectors items, fetching exorbitant prices at dedicated auctions and sales. Especially collectable are the bottles designer Georges Delhomme created. Delhomme was involved with the company from the start, creating the bottles for many of the very first perfumes, and today his creations sell at astronomical prices. As well as fragrance bottles, the company also stands apart from the competition in the packaging of its make-up. Lipsticks, powders and nail varnishes are all presented in refined boxes or distinguished cases. Such is the company’s emphasis on creating wonderful packaging to match its products; that it refers to such items as ‘little works of art’.
HISTORY A passion for fragrances inspired Frenchman Armand Petitjean to launch his company, Lancôme, in 1935 with a line of five original perfumes, ‘Tropiques’, ‘Tendres Nuits’, ‘Kypre’, ‘Bocages’ and ‘Magie’. A product of the school of François Coty, Petitjean learned his trade from the man 72
SUPERBRANDS
company stood out with its Nutrix cream – a formula that has remained unchanged to this day. In 1955, Lancôme launched its Océane product line, which then, as now, contained pure sea water enriched with algae and oligoelements.
PRODUCT Lancôme’s product roster includes full lines of skin care, body care, make-up and fragrances. Each product is created and tested in laboratories by researchers who study skin care full time. This depth and intensity of research keeps the company on the cutting edge of the market and enables them to satisfy customers of all skin types and colours. As the first brand to understand the importance of vectors in cosmetology, Lancôme introduced the world to scientific vectorisation with Nios™me in 1986. Continually innovating, the latest product of Lancôme’s research is the Nanocapsule, which is the most sophisticated and elaborate vector ever developed for skin care. To keep skin healthy, the Lancôme laboratories have created several products to revolutionise the sun protection skin care market.The technology inside these protective treatments are the Sun Calm system and the Mexoryl SL filter, which features an ultra-wide spectrum of protection against UVA and UVB radiation. Lancôme cosmetics are among the industry’s finest, offering consumers the ability to shade each product according to inspiration or complexion type. Its mascaras are the undisputed market leaders and are iconic of the comfort, softness and lightness that defines the makeup line. Well-known fragrances such as Miracle,Trésor, Poême, Oui! and Ô de Lancôme are regarded as industry standards and are vastly successful worldwide. Created for women, the scents are designed to be lifelong friends – timeless, sensitive and refined. What sets Lancôme apart is the luxury that no other brand can offer.
exudes a powerful light that shines from within.” In keeping with Lancôme’s assertion that ‘every woman is beautiful’ the company was keen to ensure that its brand figurehead was not just fantastic looking, but also had a fantastic personality. Uma’s accuracy, intelligence, determination and elegance therefore made her Lancôme’s ideal candidate.
established for itself the goal of making scientifically innovative products available to all women – regardless of age, race or location. Vivid, global and multifaceted are three further values Lancôme upholds to create
PROMOTION
Lancôme has research centres on three continents, collaborating with international medical communities to deepen the company’s understanding of skin and to improve the feeling of lavish richness that its products heap upon customers. Interviews with more than 40,000 women worldwide last year alone enables these researchers to truly anticipate their needs. Lancôme researchers are as passionately interested in problematic skin as they are in normal skin.To this end, they develop effective and totally innovative molecules to respond to the ever-growing demands of women for better results – results they can see and feel. The thoroughness of this research explains Lancôme’s impact on the scientific world and its esteemed reputation among women throughout the world.
RECENT DEVELOPMENTS Continuing in a long tradition of iconic women promoting the company, Hollywood favourite, Uma Thurman was chosen to front the company’s promotional activity, because in every sense she is seen as a truly contemporary figure who is in full control of her life. As Lancôme states: “She is both beautiful and spiritual, and
The success of the brand’s innovations owes much to the ‘techniciennes’ – women who graduate from the Lancôme school and carry the brand’s message all over the world. In its promotional materials Lancôme identifies itself with various muses – women who know how to maintain their mystery, harmony, vitality, audacity and love of life. Isabella Rosselini, Juliette Binoche, Cristiana Reali, Uma Thurman, Inès Sastre and Marie Gillain have each appeared as muses for the fragrance and cosmetics lines. Roses have also played a part in Lancôme’s promotional strategy since the company was first created. The Lancôme rose has been present in every marketing campaign although its appearance and colour have changed over the years to reflect the times and the essence of the various product lines. The original Lancôme rose was a traditional, round rose with a curved stem, based on the works of Belgian painter Redouté, who specialised in plant and flowerbeds (17591840). This same rose is still used in all the company’s promotions.
tomorrow’s beauty. In addition to these values, everyone at Lancôme is motivated by the same spirit. It is a dual spirit, consisting of strength and charm. Lancôme’s strength is rooted in the indisputable supremacy of its scientific innovations. It is a strength which is constantly being renewed, and which can be measured by the success of its laboratories and the performance of its beauty products. The other aspect of the Lancôme spirit is charm – the charm a woman finds in Lancôme and the charm Lancôme gives a woman through its perfumes, beauty products, and make-up.
www.lancome.com
BRAND VALUES ‘Believe in Beauty’ is the founding principle at Lancôme. Striving for a beauty that goes beyond appearance to personal harmony, Lancôme
Things you didn’t know about
LANCÔME
Nearly all of the original Lancôme fragrance bottles – now in demand by collectors – were created by artist Georges Delhomme. Even Lancôme’s cosmetics are scented, including “Rose de France,” a pink lipstick scented with natural Bulgarian rose. Lancôme founder, Armand Petitjean, was a keen rose enthusiast and tended his own rose garden in Ville d’Avray, just outside of Paris. This is why he chose the flower as the symbol of his fragrance range. Roses have been a common ingredient in Lancôme fragrances since the company was founded. The ‘2000 et Une Rose’ fragrance, which was launched to mark the millennium, is enriched with three roses – dune rose, musk rose and absolute Bulgarian rose.
