Using the Kiwanis Brand Book
Using the Kiwanis Brand Book NE-IA Key Club District Board
Why Use Branding? ● Easy Recognition ● Identifiable Style ● No Confusion ● Group Identity
The Logo Game
Which of these logos are correct?
What Whatisisacceptable acceptablethen? then?
What is acceptable then? Example ofaan Incorrect Example of Correct ClubLogo Logo
What is acceptable then? Example Correct Logo Example ofof a an Correct Club Logo
So how do I get a correct logo? ...and how do I know if it is right? [email protected]
Go to http://www.kiwanis.org/ , Click on Member Resources, Scroll to Bottom, Click on Logos and Assets
Typography ● Headings ○ 60-80 pt ● Body Content ○ 10-16 pt ● Long form/editorials ○ 10.5 pt
Colors • 5 Colors Pantone 295 Blue
Pantone 291 Light Blue
Pantone 872 Gold
Pantone Black
Pantone Gray 6
Colors • Importance • Unification • One brand, One Kiwanis
Colors • Why just 5? • Support the photography • Don’t overpower
Colors • Examples
Photography Photography Tips •
Candid photos shows someone's personality.
•
When taking photos be sure to capture the emotion of the
moment. •
Avoid pictures of inanimate objects and people standing still posing.
•
The best shots focus on people who are active.
•
Focus your photos on service, leadership, and fellowship.
Photography Don’ts
Dos
Now It’s Your Turn Which Picture Would Be The Best to Represent Kiwanis?
2
1
3
Questions For further questions email: [email protected]
Why Use Branding? ● Easy Recognition ● Identifiable Style ● No Confusion ● Group Identity
The Logo Game
Which of these logos are correct?
What Whatisisacceptable acceptablethen? then?
What is acceptable then? Example ofaan Incorrect Example of Correct ClubLogo Logo
What is acceptable then? Example Correct Logo Example ofof a an Correct Club Logo
So how do I get a correct logo? ...and how do I know if it is right? [email protected]
Go to http://www.kiwanis.org/ , Click on Member Resources, Scroll to Bottom, Click on Logos and Assets
Typography ● Headings ○ 60-80 pt ● Body Content ○ 10-16 pt ● Long form/editorials ○ 10.5 pt
Colors • 5 Colors Pantone 295 Blue
Pantone 291 Light Blue
Pantone 872 Gold
Pantone Black
Pantone Gray 6
Colors • Importance • Unification • One brand, One Kiwanis
Colors • Why just 5? • Support the photography • Don’t overpower
Colors • Examples
Photography Photography Tips •
Candid photos shows someone's personality.
•
When taking photos be sure to capture the emotion of the
moment. •
Avoid pictures of inanimate objects and people standing still posing.
•
The best shots focus on people who are active.
•
Focus your photos on service, leadership, and fellowship.
Photography Don’ts
Dos
Now It’s Your Turn Which Picture Would Be The Best to Represent Kiwanis?
2
1
3
Questions For further questions email: [email protected]
