Bliss Sawyer’s Realtor Marketing Class Increase your Realtor referrals Jan 12 – You can do it! Jan 19 – It’s all about the marketing Jan 26 – Wash, rinse and repeat (business) Feb 2 – Maintaining long-term referral relationships
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Realtor E-Class Week One You Can Do It! Presenter: Bliss Sawyer
Time Management Planning time Time Blocking
A, B, C, Urgent vs. Important Make marketing an appointment with yourself Eat that Frog
Daily Action Sheet
Daily Action Sheet Client/prospect Calls Realtor calls Pop In’s Personal notes or letters Other letters or emails Referrals received today Applications Utilize the Daily Action Sheet in Velma under Bliss Sawyer Library
Goal Setting The perfect month Income Production Number of loans Time spent working Assistant? Vacation time Write it down! Utilize the Annual Sales Plan in Velma under Bliss Sawyer Library
“Three percent of adults actually put their goals into writing. The other 97 percent have wishes, hopes, and fantasies. Written goals release powers within you that would have lain dormant in their absence.” Brian Tracy in “Focal Point”
Choosing the right Realtors to Prospect How many? – Core group – Larger group Who? – Do you like them? – Are they selling homes? Flexibility – Reevaluate every month
KEEPING TRACK
KEEPING TRACK Start new each Monday Phone once a week Lunch once a month Office visit every 2-3 weeks Refer back often
Brand, Image & Reputation What is your brand? (security!) Company
Your Name Logo, tagline etc.
REPETITION IS KEY!
Brand, Image & Reputation Where do you brand? Website
Email signature Business cards Every marketing effort!
Remember: REPETITION IS KEY!
Brand, Image & Reputation How do you look?
How do you act? Best of the best.
Book recommendation: 5 Steps to
Professional Presence Bixler & Dugan
Your Tasks! 1. Organize your day through time 2. 3. 4.
5.
blocking Utilize the Daily Action Sheet Complete the Annual Sales Plan Decide on a core group of Realtors and begin using the Realtor Contact form Analyze your brand and work to improve it in at least 2 ways
Wrap up Questions? Class resource page: http://mortgage.velma.com/Coaching/RealtorClass.aspx
Schedule – Jan 12 – You can do it! – Jan 19 – It’s all about the marketing – Jan 26 – Wash, rinse and repeat (business) – Feb 2 – Maintaining long-term referral relationships