Welcome to copywriting prep for Brandgasm 101! - The Middle Finger ...
Welcome to copywriting prep for Brandgasm 101! We’re going to have a blast, and you’re going to learn A LOT. There are only two little things I’d like you to do to prepare for the copywriting portion of Brandgasm 101 – none of which will require you to jump off any waterfalls or lasso any large animals. Or even write anything. Your first task? Using the profile below, go onto Amazon.com, and try to pick out the best birthday present you could imagine for this person. Something you imagine they’d love. No rules. No guidelines. Just what you’d buy this person if you had a gun to your head to pick out the perfect gift. :) That’s right. You heard me. A birthday present. And a well thought-out one at that. One that you think they would LOVE, using the information you have. And I want you to take it seriously.
The Profile: Gender: Female Age: 33 Ethnicity: Caucasian Native Language: English Marital Status: Single Lives In: Pittsburgh, Pennsylvania
For Work She: Is a reporter for the local newspaper Her Annual Income Is: $45,000 Homeowner? No - She Rents Children? No. Car: Yes Make + Model: 2010 Honda Accord Color: Silver Votes: Yes You’ll find out why when you dive into Section 1. Then, step two? What I want you to do is this. Open up a note on your cell phone, and every single time you buy anything - from a carton of eggs to a new car - open up your note and jot down: 1. What you bought 2. Why you bought that one – and not the competitor’s. And that’s it. Easy peasy. (Note: Don’t stress about this. If you go to Target and drop $500, don’t write down every single thing - but maybe write down one or two of the items you’re purchasing, and most importantly, WHY THAT ONE.) Right? Do we have a deal? That’s it for now. Just keep the note in your phone, and we’ll talk all about it during Section One. I promise it won’t be a waste of your time.
Looking VERY much forward to this! So glad you’re joining us. Talk soon,
Ash
The Profile: Gender: Female Age: 33 Ethnicity: Caucasian Native Language: English Marital Status: Single Lives In: Pittsburgh, Pennsylvania
For Work She: Is a reporter for the local newspaper Her Annual Income Is: $45,000 Homeowner? No - She Rents Children? No. Car: Yes Make + Model: 2010 Honda Accord Color: Silver Votes: Yes You’ll find out why when you dive into Section 1. Then, step two? What I want you to do is this. Open up a note on your cell phone, and every single time you buy anything - from a carton of eggs to a new car - open up your note and jot down: 1. What you bought 2. Why you bought that one – and not the competitor’s. And that’s it. Easy peasy. (Note: Don’t stress about this. If you go to Target and drop $500, don’t write down every single thing - but maybe write down one or two of the items you’re purchasing, and most importantly, WHY THAT ONE.) Right? Do we have a deal? That’s it for now. Just keep the note in your phone, and we’ll talk all about it during Section One. I promise it won’t be a waste of your time.
Looking VERY much forward to this! So glad you’re joining us. Talk soon,
Ash
