Wild Alaskan Pink Salmon - AWS
Press Contact: Shaina Zalma Ostroff Crier Communications 310.274.1072 x203 [email protected]
Wild Planet Foods: Re-Defining Canned Seafood Sustainable Seafood Company Luring Health & Eco-Conscious Consumers to Category MCKINLEYVILLE, CALIF. – At a time when more and more consumers are wary of buying canned seafood products, a rapidly growing brand called Wild Planet Foods is re-defining the category for a new health and eco-conscious generation.
Drawing back consumers who had given up on canned seafood, Wild Planet is making waves in a category long dominated by a few behemoth brands. With strict quality control and direct oversight from fishhook to store shelf, Wild Planet Foods sources its premium line of tuna and other canned seafood products primarily from the pristine waters of the North Pacific -- a natural habitat of albacore, salmon, sardines, pink shrimp and Dungeness crab. Exclusive use of pole and troll tuna fishing techniques eliminates the by-catch of sea turtles, seabirds, sharks and other fish commonly killed by the long-line and FAD purse seine methods used to supply the conventional canned tuna companies. Wild Planet Foods’ products include: Wild Albacore Tuna and Wild Skipjack Light Tuna o Both are hand-packed without water to achieve a superbly rich taste and firm texture o These are 100% pure tuna with no liquid added at all Wild Alaskan Sockeye Salmon, Wild Alaskan Pink Salmon both canned from fresh fish Wild Pink Shrimp, Wild Pacific Sardines and Dungeness crab meat. “Wild Planet strives to take a leadership role by sourcing seafood caught only by responsible catch methods. Using resources like Monterey Bay Aquarium’s Seafood Watch® to vet the fisheries that supply
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our product line, we make sure our practices meet the highest standards of sustainability -- to promote species population, preserve marine habitat and avoid unnecessary by-catch when fishing,” says Bill Carvalho, Wild Planet Foods’ Founder. “We hope this inspires consumer support for sustainably-sourced products and a world-wide shift to better fishing practices.” Adds CEO Terry Hunt; “Customers consistently switch from mainstream brands to Wild Planet due to our products’ exceptional flavor, significantly higher nutritional profile and our company’s commitment to safety, quality control and sustainable fishing methods. We’re especially heartened by how many consumers Wild Planet is enticing back to the canned seafood category as a whole.” Please visit www.wildplanetfoods.com for more information. ###
Wild Planet Foods: Re-Defining Canned Seafood Sustainable Seafood Company Luring Health & Eco-Conscious Consumers to Category MCKINLEYVILLE, CALIF. – At a time when more and more consumers are wary of buying canned seafood products, a rapidly growing brand called Wild Planet Foods is re-defining the category for a new health and eco-conscious generation.
Drawing back consumers who had given up on canned seafood, Wild Planet is making waves in a category long dominated by a few behemoth brands. With strict quality control and direct oversight from fishhook to store shelf, Wild Planet Foods sources its premium line of tuna and other canned seafood products primarily from the pristine waters of the North Pacific -- a natural habitat of albacore, salmon, sardines, pink shrimp and Dungeness crab. Exclusive use of pole and troll tuna fishing techniques eliminates the by-catch of sea turtles, seabirds, sharks and other fish commonly killed by the long-line and FAD purse seine methods used to supply the conventional canned tuna companies. Wild Planet Foods’ products include: Wild Albacore Tuna and Wild Skipjack Light Tuna o Both are hand-packed without water to achieve a superbly rich taste and firm texture o These are 100% pure tuna with no liquid added at all Wild Alaskan Sockeye Salmon, Wild Alaskan Pink Salmon both canned from fresh fish Wild Pink Shrimp, Wild Pacific Sardines and Dungeness crab meat. “Wild Planet strives to take a leadership role by sourcing seafood caught only by responsible catch methods. Using resources like Monterey Bay Aquarium’s Seafood Watch® to vet the fisheries that supply
2
our product line, we make sure our practices meet the highest standards of sustainability -- to promote species population, preserve marine habitat and avoid unnecessary by-catch when fishing,” says Bill Carvalho, Wild Planet Foods’ Founder. “We hope this inspires consumer support for sustainably-sourced products and a world-wide shift to better fishing practices.” Adds CEO Terry Hunt; “Customers consistently switch from mainstream brands to Wild Planet due to our products’ exceptional flavor, significantly higher nutritional profile and our company’s commitment to safety, quality control and sustainable fishing methods. We’re especially heartened by how many consumers Wild Planet is enticing back to the canned seafood category as a whole.” Please visit www.wildplanetfoods.com for more information. ###
