Worksheet 1
Worksheet 1
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$ Worksheet 1: Foundation
$ Worksheet #1 Foundation Introducing The Marketing Mountain The first thing that will really help you when thinking about the foundation of your email marketing strategy is to think of it like a Mountain. At the top of the mountain is your WHAT - what you’re specifically wanting your customers to buy from you. At the bottom of the mountain is your WHO - the ideal client for what you’re selling And the journey from the bottom to the top is your HOW - that’s the process you are going to take your customers through. And it’s crucial you are clear on each of these three things BEFORE you press “send” on your emails.
What How
Who
2 Worksheet 1: Foundation
$ WHO BIG PROBLEM (Literal)
BIG PROBLEM (Underlying)
BIG WANT (Literal)
BIG WANT (Underlying)
BIG OBJECTION
3 Worksheet 1: Foundation
$ WHAT The specific Product or Service I am selling is:
HOW The main steps a person goes through to buy this product or service are:
4 Worksheet 1: Foundation
$ Copyright © 2017 We Are Content and HerBusiness® www.herbusiness.com
into
into
$ Worksheet 1: Foundation
$ Worksheet #1 Foundation Introducing The Marketing Mountain The first thing that will really help you when thinking about the foundation of your email marketing strategy is to think of it like a Mountain. At the top of the mountain is your WHAT - what you’re specifically wanting your customers to buy from you. At the bottom of the mountain is your WHO - the ideal client for what you’re selling And the journey from the bottom to the top is your HOW - that’s the process you are going to take your customers through. And it’s crucial you are clear on each of these three things BEFORE you press “send” on your emails.
What How
Who
2 Worksheet 1: Foundation
$ WHO BIG PROBLEM (Literal)
BIG PROBLEM (Underlying)
BIG WANT (Literal)
BIG WANT (Underlying)
BIG OBJECTION
3 Worksheet 1: Foundation
$ WHAT The specific Product or Service I am selling is:
HOW The main steps a person goes through to buy this product or service are:
4 Worksheet 1: Foundation
$ Copyright © 2017 We Are Content and HerBusiness® www.herbusiness.com
into
