Yield Benchmarking
Yield Benchmarking www.mytrueharvest.com
What is Peer Benchmarking?
“Benchmarking allows businesses to look at other businesses with similar characteristics to themselves. This allows them to make sure they are staying competitive with peers while advancing best practices”
2
Absolute bushels will not tell you true performance
150 sq ft micro-field
3
Peer benchmarking is the only accurate performance measure
4
Traditional Measurement
Peer Benchmarking
• My bushels vs. the Ag district vs. the county average
• My fields, zones and micro-fields vs. like fields, zones and micro-fields
• My bushels vs. friends, neighbors and the coffee shop gang
• My percentile performance vs. true potential
• My bushels vs. my father, his father, and his father
• My percentile performance year over year vs. my absolute bushels
Bushels are in large part slaves to seasonal weather conditions
5
Harvest Year
Weather and Corn Harvest Results
2011
Average (147 BPA)
2012
Significantly Below Average (123 BPA)
2013
Above Average (158 BPA)
2014
Landmark (167+ BPA)
2013
Zone A Field # 567
75th percentile
2013
Zone A in Field #567
150 BPA
2014
Zone A Field # 567
68th percentile
2014
Zone A in Field #567
180 BPA
Using our analytics platform, we have identified
$11 billion in soybean and corn yields being left on the table
6
What is Peer Benchmarking?
“Benchmarking allows businesses to look at other businesses with similar characteristics to themselves. This allows them to make sure they are staying competitive with peers while advancing best practices”
2
Absolute bushels will not tell you true performance
150 sq ft micro-field
3
Peer benchmarking is the only accurate performance measure
4
Traditional Measurement
Peer Benchmarking
• My bushels vs. the Ag district vs. the county average
• My fields, zones and micro-fields vs. like fields, zones and micro-fields
• My bushels vs. friends, neighbors and the coffee shop gang
• My percentile performance vs. true potential
• My bushels vs. my father, his father, and his father
• My percentile performance year over year vs. my absolute bushels
Bushels are in large part slaves to seasonal weather conditions
5
Harvest Year
Weather and Corn Harvest Results
2011
Average (147 BPA)
2012
Significantly Below Average (123 BPA)
2013
Above Average (158 BPA)
2014
Landmark (167+ BPA)
2013
Zone A Field # 567
75th percentile
2013
Zone A in Field #567
150 BPA
2014
Zone A Field # 567
68th percentile
2014
Zone A in Field #567
180 BPA
Using our analytics platform, we have identified
$11 billion in soybean and corn yields being left on the table
6
