Your Unique Selling Proposition (USP) at a cocktail party “You know how (your target prospect) typically (specific problem or goal they can’t solve), [and they generally try to solve it by (typical competitor solution)], well, what we do is (how you solve it.)” “You know how _______________________________________________ typically _____________________________________________________, [and they generally try to solve it by _____________________________], well, what we do is (____________________________________________________________.”