Emogi Entertainment CaseStudy1
½ million +
unique high affinity viewers
The Challenge:
Custom movie stickers were
Leading Movie Studio Owned Girl Talk on Messaging Leading Up to Theatrical Release
10x more likely to be shared over other content in conversations about a girls’ night out, or a movie night
For the month leading up the the theatrical release of its new comedy centered around female friends, the movie studio wanted to drive awareness of this new title and own all messaging chatter around girl talk.
The Solution: Emogi created and delivered custom and engaging movie themed stickers to prospective moviegoers when they talked about themes from the film. Those planning a night out with their girlfriends or at the movies were also exposed to the custom content.
The Success: Emogi’s technology smartly surfaced the movie’s content in real time to viewers that showed an affinity to the title from the context of their conversations.
2,200+ shares of movie logo signaled viewer desire to watch the film
•
Increased Awareness: ½ Million unique high affinity viewers
•
Drove Interest & Intent: •
Custom movie stickers were 10x more likely to be shared over other content in conversations about a girls’ night out, or a movie night
•
2,200+ shares of movie logo signaled viewer desire to watch the film
Strong performance led to a campaign extension and inclusion of Emogi’s messaging tactics across future movie studio titles.
unique high affinity viewers
The Challenge:
Custom movie stickers were
Leading Movie Studio Owned Girl Talk on Messaging Leading Up to Theatrical Release
10x more likely to be shared over other content in conversations about a girls’ night out, or a movie night
For the month leading up the the theatrical release of its new comedy centered around female friends, the movie studio wanted to drive awareness of this new title and own all messaging chatter around girl talk.
The Solution: Emogi created and delivered custom and engaging movie themed stickers to prospective moviegoers when they talked about themes from the film. Those planning a night out with their girlfriends or at the movies were also exposed to the custom content.
The Success: Emogi’s technology smartly surfaced the movie’s content in real time to viewers that showed an affinity to the title from the context of their conversations.
2,200+ shares of movie logo signaled viewer desire to watch the film
•
Increased Awareness: ½ Million unique high affinity viewers
•
Drove Interest & Intent: •
Custom movie stickers were 10x more likely to be shared over other content in conversations about a girls’ night out, or a movie night
•
2,200+ shares of movie logo signaled viewer desire to watch the film
Strong performance led to a campaign extension and inclusion of Emogi’s messaging tactics across future movie studio titles.
