Emogi CaseStudy
9 out of 10 Emogi’s Predictive Technology Enabled McDonald's to Reach Consumers in the Message
consumers shared McDonald’s content when chatting about the brand
The Challenge:
1 out of 3 consumers shared McDonald’s content when chatting about food
McDonald’s knew its consumers were messaging about food and eating decisions. McDonald’s wanted to own this chatter over the course of a month-long campaign to drive awareness and generate interest in its new and limited “Big Mac” product line.
The Solution: McDonald’s leveraged Emogi’s predictive technology to not only become a welcome part of the relevant conversations, but also directly engage consumers by offering quality content when they wanted it most. McDonald’s content was efficiently offered in real time to consumers that expressed intent for the brand, fast food, eating, and when they used positive emoji expressions.
The Success: Emogi’s visual messaging platform enriched conversations. Our predictive technology delivered McDonald’s content when it most influenced consumer behavior.
275,000 shares of McDonald’s content within 3 weeks, bringing McDonald’s right into the conversation
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Predictive Technology: When consumers messaged about “Jr. Mac” 9 out of 10 consumers shared McDonald’s new product line content - McDonald’s reached consumers when they wanted it
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Influence Consumer Behavior: When consumers were chatting about fast food and making decisions on where to eat, 1 out of 3 consumers shared branded content - McDonald’s influenced the messaging decision
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Get into the Message: Over 3 weeks, 275,000 pieces of McDonald’s content was shared by consumers McDonald’s got into the message
Consumers were “lovin’ it” and were compelled to share McDonald’s content more than once.
consumers shared McDonald’s content when chatting about the brand
The Challenge:
1 out of 3 consumers shared McDonald’s content when chatting about food
McDonald’s knew its consumers were messaging about food and eating decisions. McDonald’s wanted to own this chatter over the course of a month-long campaign to drive awareness and generate interest in its new and limited “Big Mac” product line.
The Solution: McDonald’s leveraged Emogi’s predictive technology to not only become a welcome part of the relevant conversations, but also directly engage consumers by offering quality content when they wanted it most. McDonald’s content was efficiently offered in real time to consumers that expressed intent for the brand, fast food, eating, and when they used positive emoji expressions.
The Success: Emogi’s visual messaging platform enriched conversations. Our predictive technology delivered McDonald’s content when it most influenced consumer behavior.
275,000 shares of McDonald’s content within 3 weeks, bringing McDonald’s right into the conversation
•
Predictive Technology: When consumers messaged about “Jr. Mac” 9 out of 10 consumers shared McDonald’s new product line content - McDonald’s reached consumers when they wanted it
•
Influence Consumer Behavior: When consumers were chatting about fast food and making decisions on where to eat, 1 out of 3 consumers shared branded content - McDonald’s influenced the messaging decision
•
Get into the Message: Over 3 weeks, 275,000 pieces of McDonald’s content was shared by consumers McDonald’s got into the message
Consumers were “lovin’ it” and were compelled to share McDonald’s content more than once.
