Emogi Entertainment CaseStudy2
5 day expedited content creation and campaign set up
The Challenge:
Leading Movie Studio’s New Release Entered 1 Million+ Moviegoer Conversations in a Week
For the week leading up to its new action blockbuster, the movie studio wanted to drive awareness of the title to potential moviegoers chatting about themes from the movie or making movie plans.
1 million +
unique high affinity viewers
The Solution: Emogi created and delivered custom and engaging movie themed stickers and GIFs to viewers when they chatted about relevant topics. Those planning a movie night were also exposed to the custom content.
The Success: In order to meet the theatrical release date, Emogi expedited content ideation, production, and campaign set up to 5 days from initial date of partnership.
8.6 million
impressions of custom content
Within a short 1 week flight, Emogi enabled the theatrical release to join the conversations of high affinity viewers based on the context of their conversations and their intent to see a movie. •
1 Million+ unique high affinity viewers
•
8.6 Million impressions of custom content
The Challenge:
Leading Movie Studio’s New Release Entered 1 Million+ Moviegoer Conversations in a Week
For the week leading up to its new action blockbuster, the movie studio wanted to drive awareness of the title to potential moviegoers chatting about themes from the movie or making movie plans.
1 million +
unique high affinity viewers
The Solution: Emogi created and delivered custom and engaging movie themed stickers and GIFs to viewers when they chatted about relevant topics. Those planning a movie night were also exposed to the custom content.
The Success: In order to meet the theatrical release date, Emogi expedited content ideation, production, and campaign set up to 5 days from initial date of partnership.
8.6 million
impressions of custom content
Within a short 1 week flight, Emogi enabled the theatrical release to join the conversations of high affinity viewers based on the context of their conversations and their intent to see a movie. •
1 Million+ unique high affinity viewers
•
8.6 Million impressions of custom content
