Emogi Insights trending content
Emogi Insights Trending Content & User Engagement Emogi’s users value messaging content that adapts to current events and trending topics. They are interested in sharing fresh entertainment, cultural, and holiday themed stickers that helps them better communicate and integrate what’s hot and trending into their conversations. Emogi analyzed user engagement with several cultural content topics via share rates over time for a snapshot of the response to trending content.
Holidays:
4th of July Share rate spikes on date of holiday
6/26
6/27
6/28
Share Rate
6/29
6/30
7/1
7/2
7/3
7/4
7/5
7/6
7/7
7/8
7/9
Platform Average
•
Over the weeks surrounding the holiday, July 4th content was shared 5.3x more than the platform avg
•
On the day of July 4th, themed content was shared 15.4x more than the platform average
7/10
Holidays:
World Emoji Day Share rate spikes on date of holiday
7/10
7/11
Share Rate
7/12
7/13
7/14
7/15
7/16
7/17
7/18
7/19
Platform Average
•
Over the week surrounding the holiday, World Emoji Day was shared 3.3x more than the platform avg
•
On World Emoji Day, themed content was shared 5.7x more than the platform average
7/20
Entertainment:
Game of Thrones
During which episodes did users share the most GoT content? 1. 2. 3. 4.
Share rate typically spikes on days episodes air
Episode 4 Episode 3 Episode 1 Episode 7
5. 6. 7.
Episode 5 Episode 6 Episode 2
Share Rate
Platform Average
•
During Season 7 of Game of Thrones, themed GoT content was shared 2.1x more than the platform avg
•
Users were chatting and sharing the most GoT content on the Episode 4 air date with 5.2x more shares of GoT content than the platform avg
Ep. 7
Ep. 6
Ep. 5
Ep. 4
Ep. 3
Ep. 2
Ep. 1
Episode leaks online
Sports:
Mayweather vs. McGregor Fight Night
8/18
8/19
Share Rate
8/20
8/21
8/23
8/24
8/25
8/26
8/27
8/28
Platform Average
Title •
8/22
Overall, users were 3.7x more likely to share Mayweather stickers over McGregor stickers
Title • • • •
Over the first 5 days after M vs. M content was introduced, users shared 1.6x more than the platform avg Users once again were 1.6x more likely to engage the week leading up to the fight Users were 5x more likely to share on the day of the fight Users were 2.2x more likely to share across the 4 days after the fight before losing interest
Pop Culture:
Celebrities DJ Khaled Thank You content is 1.5x more likely to be shared than generic Thank You content
Adele Hello content is 1.4x more likely to be shared than generic Hello content
Broad City Yes content is 1.7x more likely to be shared than generic Yes content
Emogi is a conversational content platform in messaging that intelligently integrates emoji, stickers, and GIFs to enrich conversations. We create an environment consumers value by offering contextual content that improves their self-expression. www.emogi.com [email protected]
Holidays:
4th of July Share rate spikes on date of holiday
6/26
6/27
6/28
Share Rate
6/29
6/30
7/1
7/2
7/3
7/4
7/5
7/6
7/7
7/8
7/9
Platform Average
•
Over the weeks surrounding the holiday, July 4th content was shared 5.3x more than the platform avg
•
On the day of July 4th, themed content was shared 15.4x more than the platform average
7/10
Holidays:
World Emoji Day Share rate spikes on date of holiday
7/10
7/11
Share Rate
7/12
7/13
7/14
7/15
7/16
7/17
7/18
7/19
Platform Average
•
Over the week surrounding the holiday, World Emoji Day was shared 3.3x more than the platform avg
•
On World Emoji Day, themed content was shared 5.7x more than the platform average
7/20
Entertainment:
Game of Thrones
During which episodes did users share the most GoT content? 1. 2. 3. 4.
Share rate typically spikes on days episodes air
Episode 4 Episode 3 Episode 1 Episode 7
5. 6. 7.
Episode 5 Episode 6 Episode 2
Share Rate
Platform Average
•
During Season 7 of Game of Thrones, themed GoT content was shared 2.1x more than the platform avg
•
Users were chatting and sharing the most GoT content on the Episode 4 air date with 5.2x more shares of GoT content than the platform avg
Ep. 7
Ep. 6
Ep. 5
Ep. 4
Ep. 3
Ep. 2
Ep. 1
Episode leaks online
Sports:
Mayweather vs. McGregor Fight Night
8/18
8/19
Share Rate
8/20
8/21
8/23
8/24
8/25
8/26
8/27
8/28
Platform Average
Title •
8/22
Overall, users were 3.7x more likely to share Mayweather stickers over McGregor stickers
Title • • • •
Over the first 5 days after M vs. M content was introduced, users shared 1.6x more than the platform avg Users once again were 1.6x more likely to engage the week leading up to the fight Users were 5x more likely to share on the day of the fight Users were 2.2x more likely to share across the 4 days after the fight before losing interest
Pop Culture:
Celebrities DJ Khaled Thank You content is 1.5x more likely to be shared than generic Thank You content
Adele Hello content is 1.4x more likely to be shared than generic Hello content
Broad City Yes content is 1.7x more likely to be shared than generic Yes content
Emogi is a conversational content platform in messaging that intelligently integrates emoji, stickers, and GIFs to enrich conversations. We create an environment consumers value by offering contextual content that improves their self-expression. www.emogi.com [email protected]
