Esri Global Demographic, Business and Lifestyle Data
2013 Esri International User Conference July 8–12, 2013 | San Diego, California Technical Workshop
Esri Global Demographic, Business and Lifestyle Data Catherine Spisszak, Data Product Manager Jeff Hincy, Data Product Engineer
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
The power of demographics
Esri UC2013 . Technical Workshop .
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Estimated world population & projections
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
The Power of Demographics •
Living longer
•
More diverse
•
Ever changing product demands
•
Depleting natural resources
•
Innovative
•
Past, present and future
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Restaurant Retail
Education
Healthcare
Insurance
Economic Development
Target Marketing Real Estate Bank
Demographic, Lifestyle, and Business Data
Government
Automotive Site Location Finance Merchandise Optimization
Customer Intelligence
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Site Selection
Data Types
Esri UC2013 . Technical Workshop .
What Data does Esri offer for the United States? Esri UC2013 . Technical Workshop .
Esri U.S. Data •
Updated Demographics
•
Market Potential Data
•
Tapestry Segmentation
•
Traffic Counts
•
Census/ACS Data
•
Major Shopping Centers
•
Retail MarketPlace
•
Bank Branches
•
Business Locations
•
Banking Potential
•
Business Summary
•
Crime Indexes
•
Consumer Spending
•
Cable Boundaries
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Data Geographic Levels •
Census Geography Block Group - Tract - County - State - US Census Correspondence - CBSA - DMA - Place - County Subdivisions Postal Geography - ZIP code Congressional Districts -
•
• •
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Data
Demographics
Consumer
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Lifestyle
Business
Esri U.S. Demographic Data Census 2000 Census 2010
Demographics
Updated Demographics
ACS
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Demographic Data Updated Demographics
Census 2010
Population and Housing
Population
Age by Sex
Age by Sex
Race and Hispanic Origin
Race and Hispanic Origin
Education
Household Size
Marital Status
Households by Type
Age by Sex by Race
Tenure
Labor Force Income Home Value Disposable Income Net Worth Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
ACS
Language Spoken at Home Journey to Work Poverty Military Service Mortgage Status Rent Vehicles Available Units in Structure Year Structure Built
Esri U.S. Data is Accurate. Data Accuracy Study
The Results are In…Esri Ranked #1!
Precision scores for each data vendor by geography. The lowest score indicates the highest accuracy. www.esri.com/accuracy Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Consumer Data
Market Potential Consumer Spending
Consumer Data Retail MarketPlace
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Consumer Data Consumer Spending
Market Potential
Retail MarketPlace
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Lifestyle Data
Lifestyle Data
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Tapestry Segmentation
What Value Does Tapestry Add? Demographics
Area A
Area B
2013 Median Household Income
$67,295
$69,779
2013 Median Age
48.9 Years
32.4 Years
2013 % Homeowners
85%
45%
Add Segmentation
Area A
Area B
Car
Own or Lease a Honda
Own or Lease a Lexus
Media
Read Newspapers
Read Online Magazines
Recreation
Attend Golf Tournaments
Likely to join a gym
Banking
Own a US Savings Bond
Bank Online
Television
Watch the History Channel Watch MTV
Urban/Rural
Rural
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Urban
Up and Coming Families $69,522 John Smith 1201 South Main Street Fairfax, VA 22031
32.6
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Now I Can Find Them…
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
65 Segments
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
How was Tapestry Segmentation Built? Demographics Neighborhood Geographies
Tapestry Lifestyle Segmentation System
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Business Data Traffic Banking
Businesses
Business Data
Crime
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Major Shopping Centers
Cable
What Data does Esri offer for Canada? Esri UC2013 . Technical Workshop .
Demographic Data for Canada •
Nearly 3,000 variables available
•
Data available for 2006, 2007, 2012, 2015, 2017, and 2022
•
162 different tables of data including: -
Age
-
Marital Status
-
Education
-
Mother Tongue
-
Income
-
Occupation
-
Daytime Population
-
Expenditures
-
Housing
Esri UC2013 . Technical Workshop .
Esri Canadian Geographic Levels -
Country Provinces Federal Electoral Districts (FEDs) Census Metropolitan Areas/Census Agglomerations (CMA/CA) Census Divisions Forward Sortation Areas (FSAs). Census Subdivisions (CSDs) Census Tracts Dissemination Areas (DAs)
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
What International Data does Esri offer? Esri UC2013 . Technical Workshop .
Global Demographic Data •
Around 100 variables per country -
Population and Population per Mill Average Household Size Total Households Purchasing Power Age (15-Year Age Groups) Gender Consumer Spending Income Household Type Marital Status Education
Esri UC2013 . Technical Workshop .
Global Geography Levels
Admin Levels Country Kommuner Laen Landsdelar Regioner Riksomraden
Count 1 290 21 3 72 8
Postal Levels Postcode1 Postcode2 Postcode5
Count 9 85 9,624
Esri UC2013 . Technical Workshop .
Admin Levels Country Municipality Prefecture
Count 1 1,901 47
Data Themes USA
Canada
International
Population (including age and gender)
√
√
√
Marital Status
√
√
√
Employment
√
√
√
Income/Purchasing Power
√
√
√
Households by Type
√
√
√
Education
√
√
√
Race
√
√
Housing (Owner/Renter/Vacant)
√
√
Consumer Spending
√
√
Lifestyle
√
√
Business Data
√
√
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
√ √ (37 countries)
Access to Demographic Data
Esri UC2013 . Technical Workshop .
Demographics for the world To understand and analyze the global population…
Dominant Tapestry
Global Coverage Infographics
Dynamic Maps Data Enrichment Address
City
State
ZIP
Median Age
Tapestry Segment
Median Income
123 S Main St
Fairfax
VA
22031
32.4
Laptops & Lattes
$77,018
Reports Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Accessible in Four Ways
Address
City
123 S Main St
Fairfax
+ Maps
Infographics
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Median Age
Tapestry Segment
Median Income
32.4
Laptops & Lattes
$77,018
Geographic Data Enrichment
Reports
Maps
•
Collection of Ready to use Maps for each country on 4 Themes -
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
People Housing Money Behavior
•
Includes Popups
•
Configurable
•
“Demographics and Lifestyle” Group in ArcGIS Online
Infographics •
New style of reporting
•
Dynamic and Interactive
•
Esri Prepopulated some ready to use Infographics -
Dominant Tapestry
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Age Average Household Size Household Income Housing Units by occupancy Dominant Tapestry
Geographic Data Enrichment
Address
City
123 S Main St
Fairfax
+ Median Age
Tapestry Segment
Median Income
32.4
Laptops & Lattes
$77,018
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
•
Add new columns of information to your data
•
Data Collections -
Key Facts
-
Spending Facts
-
Wealth Facts
-
Policy Facts
-
Health Facts
-
Business Facts
-
Media Facts
-
Poverty Facts
-
Retail Facts
-
At Risk
Reports •
Pre-formatted PDF and XLS
•
Collection of reports: • •
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
USA: 33 Reports Canada: 10 Reports
U.S. Stand-alone Databases
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Demo Jeff Hincy, Data Product Engineer
Esri UC2013 . Technical Workshop .
Roadmap
Esri UC2013 . Technical Workshop .
Tapestry Rebuilt in 2014
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
21 Countries
81 Countries
124 Countries
USA & Western Europe Maps & Data Enrichment
Maps
Maps, Data Enichment, Reports & Infographics
24 Countries Data Enrichment, Reports & Infographics 2012 USA Maps & Data Enrichment
Business Facts
2013 USA Demographics & Tapestry Maps, Data Enrichment, Reports & Infographics USA Business Facts
Status Esri UC2013 . Technical Workshop .
As of July 2013
Global Data Release Schedule Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
One Global Content team
Working with our distributors for content Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
More information All methodology statements are posted online. http://www.esri.com/data/esri_data www.esri.com/acs www.esri.com/census2010 www.esri.com/accuracy
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
[email protected]
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri Global Demographic, Business and Lifestyle Data Catherine Spisszak, Data Product Manager Jeff Hincy, Data Product Engineer
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
The power of demographics
Esri UC2013 . Technical Workshop .
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Estimated world population & projections
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
The Power of Demographics •
Living longer
•
More diverse
•
Ever changing product demands
•
Depleting natural resources
•
Innovative
•
Past, present and future
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Restaurant Retail
Education
Healthcare
Insurance
Economic Development
Target Marketing Real Estate Bank
Demographic, Lifestyle, and Business Data
Government
Automotive Site Location Finance Merchandise Optimization
Customer Intelligence
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Site Selection
Data Types
Esri UC2013 . Technical Workshop .
What Data does Esri offer for the United States? Esri UC2013 . Technical Workshop .
Esri U.S. Data •
Updated Demographics
•
Market Potential Data
•
Tapestry Segmentation
•
Traffic Counts
•
Census/ACS Data
•
Major Shopping Centers
•
Retail MarketPlace
•
Bank Branches
•
Business Locations
•
Banking Potential
•
Business Summary
•
Crime Indexes
•
Consumer Spending
•
Cable Boundaries
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Data Geographic Levels •
Census Geography Block Group - Tract - County - State - US Census Correspondence - CBSA - DMA - Place - County Subdivisions Postal Geography - ZIP code Congressional Districts -
•
• •
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Data
Demographics
Consumer
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Lifestyle
Business
Esri U.S. Demographic Data Census 2000 Census 2010
Demographics
Updated Demographics
ACS
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Demographic Data Updated Demographics
Census 2010
Population and Housing
Population
Age by Sex
Age by Sex
Race and Hispanic Origin
Race and Hispanic Origin
Education
Household Size
Marital Status
Households by Type
Age by Sex by Race
Tenure
Labor Force Income Home Value Disposable Income Net Worth Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
ACS
Language Spoken at Home Journey to Work Poverty Military Service Mortgage Status Rent Vehicles Available Units in Structure Year Structure Built
Esri U.S. Data is Accurate. Data Accuracy Study
The Results are In…Esri Ranked #1!
Precision scores for each data vendor by geography. The lowest score indicates the highest accuracy. www.esri.com/accuracy Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Consumer Data
Market Potential Consumer Spending
Consumer Data Retail MarketPlace
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Consumer Data Consumer Spending
Market Potential
Retail MarketPlace
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Lifestyle Data
Lifestyle Data
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Tapestry Segmentation
What Value Does Tapestry Add? Demographics
Area A
Area B
2013 Median Household Income
$67,295
$69,779
2013 Median Age
48.9 Years
32.4 Years
2013 % Homeowners
85%
45%
Add Segmentation
Area A
Area B
Car
Own or Lease a Honda
Own or Lease a Lexus
Media
Read Newspapers
Read Online Magazines
Recreation
Attend Golf Tournaments
Likely to join a gym
Banking
Own a US Savings Bond
Bank Online
Television
Watch the History Channel Watch MTV
Urban/Rural
Rural
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Urban
Up and Coming Families $69,522 John Smith 1201 South Main Street Fairfax, VA 22031
32.6
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Now I Can Find Them…
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
65 Segments
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
How was Tapestry Segmentation Built? Demographics Neighborhood Geographies
Tapestry Lifestyle Segmentation System
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Business Data Traffic Banking
Businesses
Business Data
Crime
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Major Shopping Centers
Cable
What Data does Esri offer for Canada? Esri UC2013 . Technical Workshop .
Demographic Data for Canada •
Nearly 3,000 variables available
•
Data available for 2006, 2007, 2012, 2015, 2017, and 2022
•
162 different tables of data including: -
Age
-
Marital Status
-
Education
-
Mother Tongue
-
Income
-
Occupation
-
Daytime Population
-
Expenditures
-
Housing
Esri UC2013 . Technical Workshop .
Esri Canadian Geographic Levels -
Country Provinces Federal Electoral Districts (FEDs) Census Metropolitan Areas/Census Agglomerations (CMA/CA) Census Divisions Forward Sortation Areas (FSAs). Census Subdivisions (CSDs) Census Tracts Dissemination Areas (DAs)
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
What International Data does Esri offer? Esri UC2013 . Technical Workshop .
Global Demographic Data •
Around 100 variables per country -
Population and Population per Mill Average Household Size Total Households Purchasing Power Age (15-Year Age Groups) Gender Consumer Spending Income Household Type Marital Status Education
Esri UC2013 . Technical Workshop .
Global Geography Levels
Admin Levels Country Kommuner Laen Landsdelar Regioner Riksomraden
Count 1 290 21 3 72 8
Postal Levels Postcode1 Postcode2 Postcode5
Count 9 85 9,624
Esri UC2013 . Technical Workshop .
Admin Levels Country Municipality Prefecture
Count 1 1,901 47
Data Themes USA
Canada
International
Population (including age and gender)
√
√
√
Marital Status
√
√
√
Employment
√
√
√
Income/Purchasing Power
√
√
√
Households by Type
√
√
√
Education
√
√
√
Race
√
√
Housing (Owner/Renter/Vacant)
√
√
Consumer Spending
√
√
Lifestyle
√
√
Business Data
√
√
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
√ √ (37 countries)
Access to Demographic Data
Esri UC2013 . Technical Workshop .
Demographics for the world To understand and analyze the global population…
Dominant Tapestry
Global Coverage Infographics
Dynamic Maps Data Enrichment Address
City
State
ZIP
Median Age
Tapestry Segment
Median Income
123 S Main St
Fairfax
VA
22031
32.4
Laptops & Lattes
$77,018
Reports Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Accessible in Four Ways
Address
City
123 S Main St
Fairfax
+ Maps
Infographics
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Median Age
Tapestry Segment
Median Income
32.4
Laptops & Lattes
$77,018
Geographic Data Enrichment
Reports
Maps
•
Collection of Ready to use Maps for each country on 4 Themes -
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
People Housing Money Behavior
•
Includes Popups
•
Configurable
•
“Demographics and Lifestyle” Group in ArcGIS Online
Infographics •
New style of reporting
•
Dynamic and Interactive
•
Esri Prepopulated some ready to use Infographics -
Dominant Tapestry
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Age Average Household Size Household Income Housing Units by occupancy Dominant Tapestry
Geographic Data Enrichment
Address
City
123 S Main St
Fairfax
+ Median Age
Tapestry Segment
Median Income
32.4
Laptops & Lattes
$77,018
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
•
Add new columns of information to your data
•
Data Collections -
Key Facts
-
Spending Facts
-
Wealth Facts
-
Policy Facts
-
Health Facts
-
Business Facts
-
Media Facts
-
Poverty Facts
-
Retail Facts
-
At Risk
Reports •
Pre-formatted PDF and XLS
•
Collection of reports: • •
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
USA: 33 Reports Canada: 10 Reports
U.S. Stand-alone Databases
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Demo Jeff Hincy, Data Product Engineer
Esri UC2013 . Technical Workshop .
Roadmap
Esri UC2013 . Technical Workshop .
Tapestry Rebuilt in 2014
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
21 Countries
81 Countries
124 Countries
USA & Western Europe Maps & Data Enrichment
Maps
Maps, Data Enichment, Reports & Infographics
24 Countries Data Enrichment, Reports & Infographics 2012 USA Maps & Data Enrichment
Business Facts
2013 USA Demographics & Tapestry Maps, Data Enrichment, Reports & Infographics USA Business Facts
Status Esri UC2013 . Technical Workshop .
As of July 2013
Global Data Release Schedule Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
One Global Content team
Working with our distributors for content Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
More information All methodology statements are posted online. http://www.esri.com/data/esri_data www.esri.com/acs www.esri.com/census2010 www.esri.com/accuracy
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
[email protected]
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
