An Overview of Esri's Demographic, Lifestyle, and Business Data and ...
An Overview of Esri's Demographic, Lifestyle, and Business Data and How to Integrate It into Your Apps Lucy Guerra – Product Manager Bob Hazelton – Product Manager Tony Howser – Product Manager
Esri Location Analytics Products
Esri Business Analyst
Esri Maps for IBM Cognos
Esri Community Analyst
Esri Maps for SharePoint
Esri Maps for Office
4 Things Business Analyst Provides
1 Detailed, Current Facts About Any Area
6,000+ Variables. Current Year and 5 Year Forecast.
Access via Dynamic, Customizable Color Coded Maps
• Population • Households • Age • Income • Family Size • Education • Net Worth • Consumer Spending • Market Segmentation • Businesses • Business Types • Products Consumption • Services Consumption • Supply vs. Demand … and many, many more
Esri Tapestry Segmentation
• 65 Segments • What kind of people live where
• 35+
years experience in building demographic data
• Processed
5th decennial census
• Current
year estimates and 5 year forecasts
• We
publish both methodologies and trends
2 Powerful Geographic Analysis Tools Focused on Location Analytics
Leveraging the Power of GIS for Analysis Customer / Employee / Market Area Analytics
Predictive Modeling Suitability Mapping
Cannibalization Market Penetration
Territory Design & Optimization
3 Fully Customizable Reports
Fully Customizable Reports… Excel PDF
XML (for Dynamic Display)
… For Any Shaped Area
• Rings • Drive Time Areas • User Defined Areas • Standard Geographic Areas (e.g. ZIP) In All Cases Data is Precisely & Accurately Aggregated
4 An API - so you can Integrate Business Analyst into Your Business Process
Business Analyst API Web or Desktop
•Get detailed, current facts about any community or user defined area •Access analytical tools, charts & reports, create suitability maps •Easily incorporate into web & mobile apps •REST, Flex, Silverlight, SOAP •Choose between Esri hosted API or on-premises server
Smartphone
Tablet
Esri Business Analyst Enterprise: BA API & BA Server Professional Analysts: BA Desktop Business Professionals: BA Web App (“BAO”) Field Users: BA Mobile App (“BAO Mobile”)
Esri Data
Our Goal
To provide the most accurate and useful data in the most timely manner possible.
Esri Demographic, Lifestyle, & Business Data •
Updated Demographics
•
Traffic Counts
•
Tapestry Segmentation
•
Major Shopping Centers
•
Census (2000 & 2010)
•
Bank Branches
•
ACS
•
Banking Potential
•
Retail MarketPlace
•
Crime Indexes
•
Business Locations
•
Cable Boundaries
•
Business Summary
•
Consumer Spending
•
Market Potential
Esri Data
What people like to do…
People…
Area…
Data about…
People
Updated Demographics What people like to do…
2000 & 2010 Census ACS
Area…
Data about…
What people like to do
Updated Demographics
Consumer Spending
2000 & 2010 Census
Market Potential
ACS
Area
Data about…
Updated Demographics 2000 & 2010 Census
Consumer Spending Market Potential
ACS
Retail MarketPlace, Business, Shopping Centers, Traffic, Bank, Crime
The area
Esri Tapestry Segmentation
Esri Tapestry Segmentation System
65 Distinctive Neighborhood Segments 12 LifeMode Summary Groups •
Based on Lifestyle and Lifestage
11 Urbanization Summary Groups •
Based on Density and Affluence
Built with proven segmentation methodologies
How was Tapestry Segmentation Built? Demographics Neighborhood Geographies
Lifestyle Segmentation System
Based on the premise that people with similar tastes seek others like them – “Like Seeks Like.”
Address Record without Tapestry
John Smith 1201 South Main Street Fairfax, VA 22031
Male Lives in Fairfax, VA
Address Record with Tapestry John Smith 1201 South Main St. Fairfax, VA 22031
• • • • •
• Median age: 32.4 Years Employment: Prof/Mgmt • Median income: $69,779 • Housing: Townhouse Median Home Value: $223,479 •
Segment: Enterprising Professionals LifeMode Group L2: Upscale Avenues Urbanization Group U3: Metro Cities 1
Listens to talk and public radio Shops and banks online Relies on email Has education loan
• • • •
Eats out at steakhouses Reads computer and technology magazines Owns/leases Honda Watches Seinfeld reruns
What Value Does Tapestry Add? Demographics
Area A
Area B
2010 Median Household Income
$67,295
$69,779
2010 Median Age
48.9 Years
32.4 Years
2010 % Homeowners
85%
45%
Add Segmentation
Area A
Area B
Car
Own or Lease a Honda
Own or Lease a Lexus
Media
Read Newspapers
Read Online Magazines
Recreation
Attend Golf Tournaments
Likely to join a gym
Banking
Own a US Savings Bond
Bank Online
Television
Watch the History Channel Watch MTV
Urban/Rural
Rural
Urban
Data Apportionment
Comparing Data Aggregation Methods
“Center Point” Method
û
“Area Based” Method
û
“Block Point” Method
ü
Census 2010
Why is it important to use 2010 Geography?
Geography currency matters!
A new decennial Census brings an update to standard geographies.
Census 2010 Geographic Changes
2000
2010
Difference
Counties
3,141
3,143
2
Tracts
65,321
73,057
7,736
Block Groups
208,668
217,740
9,072
Blocks
8,205,099
11,078,297
2,873,198
County Subdivisions
35,317
35,703
386
Places (Cities & Towns)
25,150
29,261
4,111
2010 Geography Changes Affect Polygons
Same Code, Different Boundary!
Using 2000 Geography here would produce the wrong results!
Geography Vintage Matters!
The updated geographies will also affect userdefined areas such as rings, drive-times and hand drawn areas.
A Ring with 2000 Block Centroids
A Ring with 2010 Block Centroids
Leverage Business Analyst & Community Analyst through the APIs
Integrating Esri Demographic, Lifestyle, & Business Data in Your Apps
Business Analyst Desktop
Business Analyst Server
Developer Options Business Analyst Online
Community Analyst
Integrating Esri Demographic, Lifestyle, & Business Data in Your Apps
Business Analyst Desktop GP Scripting (Python, .NET)
Business Analyst Server SOAP, REST, Flex, Silverlight, Other Languages through REST
Developer Options SOAP, REST, Flex, Silverlight, Other Languages through REST
Business Analyst Online
SOAP, REST, Flex, Silverlight, Other Languages through REST
Community Analyst
High-level Architectural View
Flex SDK
SOAP Services
Flex SDK
Silverlight SDK SOAP Services
RESTful Services Web Apps
Silverlight SDK
RESTful Services
Web Service Endpoints
Web Service Endpoints BAO & Community Analyst (SaaS infrastructure) Business Analyst Server (on premises/private cloud)
ArcGIS Server 10.x
Business Analyst Server (Esri hosted) ArcGIS Server 10.x
High-level Architectural View Flex SDK SOAP Service s
Silverlig ht SDK
All Other Langs
Flex SDK SOAP Servic es
RESTful Services Web Apps
Silverli ght SDK
RESTful Services
Web Service Endpoints
Web Service Endpoints BAO & Community Analyst (SaaS infrastructure) Business Analyst Server (on premises/private cloud)
ArcGIS Server 10.x
All Other Langs
Business Analyst Server (Esri hosted) ArcGIS Server 10.x
Common Input Parameters
Desired Report Templates
Study Areas
Desired Analysis Variables
“Customer Ready” • PDF Reports • Excel • HTML
Developer Friendly • JSON • XML
Common Input Parameters (Study Area Types)
Desired Report Templates
Study Areas
Desired Analysis Variables
“Customer Ready” • PDF • Excel • HTML
• Point Locations • Ring Buffer s • Drive Time Buffers • Drive Distance Buffers • Admin Boundary Areas • Custom Map Areas
Developer Friendly • JSON • XML
Whirlwind Tour (Ambitious…) •
Resource Center
•
Geoenrichment Example -
IP Geolocation - http://50.19.112.101/EsriDemos/YourIPInfo.php
-
Enriched - http://50.19.112.101/EsriDemos/YourGeoEnrichedIPInfo.php?pretty=true
-
Enriched with Tapestryhttp://50.19.112.101/EsriDemos/YourGeoEnrichedIPInfo.php?pretty=true&factPackId=tapestry
•
SDK Example -
Site Analysis - http://50.19.112.101/EsriDemos/HTTP_Proxy/workflowExample.html
-
Coffee (SMS) - http://baserver.esri.com/flexviewer-ba/
-
Vulnerable Population- http://esrilb-2100770309.us-west2.elb.amazonaws.com/VulnerabilityAnalysis
-
Cancer Risk - http://esriLB-2100770309.us-west-2.elb.amazonaws.com/CancerRisk
-
Tapestry - http://redlandsbaoapp1.esri.com/ZIPCodeLookup/Default.aspx?ZIP=92024
Follow Up
•
•
•
Technical Session: Build Location Intelligence in your Apps – Presentation -
Mesquite G & H
-
Thu 3/29/2012
-
10:00 AM – 11:15 AM
Sample Code /Updated Presentation -
Drop off your card
-
Visit us at the Web GIS Island
-
Email - [email protected]
Business Analyst/Community Analyst General Info -
[email protected]
Demonstrations
Conclusion
•
Significant experience creating data sets with very accurate estimates and projections
•
Location Analytics offerings use the ArcGIS System as the foundation
•
Esri’s Demographic, Lifestyle, Business, Consumer Spending and other data are easily integrated -
Web Apps, mobile, tablet, enterprise deployments and desktop too
www.esri.com/esridata resources.arcgis.com/ba
Next Session:
Build Location Intelligence into Your Applications Thursday, 10:15am-11:30am, Mesquite GH (Palm Springs Convention Center)
Showcase area:
Lucy Guerra – [email protected] Bob Hazelton – [email protected] Tony Howser – [email protected]
Esri Location Analytics Products
Esri Business Analyst
Esri Maps for IBM Cognos
Esri Community Analyst
Esri Maps for SharePoint
Esri Maps for Office
4 Things Business Analyst Provides
1 Detailed, Current Facts About Any Area
6,000+ Variables. Current Year and 5 Year Forecast.
Access via Dynamic, Customizable Color Coded Maps
• Population • Households • Age • Income • Family Size • Education • Net Worth • Consumer Spending • Market Segmentation • Businesses • Business Types • Products Consumption • Services Consumption • Supply vs. Demand … and many, many more
Esri Tapestry Segmentation
• 65 Segments • What kind of people live where
• 35+
years experience in building demographic data
• Processed
5th decennial census
• Current
year estimates and 5 year forecasts
• We
publish both methodologies and trends
2 Powerful Geographic Analysis Tools Focused on Location Analytics
Leveraging the Power of GIS for Analysis Customer / Employee / Market Area Analytics
Predictive Modeling Suitability Mapping
Cannibalization Market Penetration
Territory Design & Optimization
3 Fully Customizable Reports
Fully Customizable Reports… Excel PDF
XML (for Dynamic Display)
… For Any Shaped Area
• Rings • Drive Time Areas • User Defined Areas • Standard Geographic Areas (e.g. ZIP) In All Cases Data is Precisely & Accurately Aggregated
4 An API - so you can Integrate Business Analyst into Your Business Process
Business Analyst API Web or Desktop
•Get detailed, current facts about any community or user defined area •Access analytical tools, charts & reports, create suitability maps •Easily incorporate into web & mobile apps •REST, Flex, Silverlight, SOAP •Choose between Esri hosted API or on-premises server
Smartphone
Tablet
Esri Business Analyst Enterprise: BA API & BA Server Professional Analysts: BA Desktop Business Professionals: BA Web App (“BAO”) Field Users: BA Mobile App (“BAO Mobile”)
Esri Data
Our Goal
To provide the most accurate and useful data in the most timely manner possible.
Esri Demographic, Lifestyle, & Business Data •
Updated Demographics
•
Traffic Counts
•
Tapestry Segmentation
•
Major Shopping Centers
•
Census (2000 & 2010)
•
Bank Branches
•
ACS
•
Banking Potential
•
Retail MarketPlace
•
Crime Indexes
•
Business Locations
•
Cable Boundaries
•
Business Summary
•
Consumer Spending
•
Market Potential
Esri Data
What people like to do…
People…
Area…
Data about…
People
Updated Demographics What people like to do…
2000 & 2010 Census ACS
Area…
Data about…
What people like to do
Updated Demographics
Consumer Spending
2000 & 2010 Census
Market Potential
ACS
Area
Data about…
Updated Demographics 2000 & 2010 Census
Consumer Spending Market Potential
ACS
Retail MarketPlace, Business, Shopping Centers, Traffic, Bank, Crime
The area
Esri Tapestry Segmentation
Esri Tapestry Segmentation System
65 Distinctive Neighborhood Segments 12 LifeMode Summary Groups •
Based on Lifestyle and Lifestage
11 Urbanization Summary Groups •
Based on Density and Affluence
Built with proven segmentation methodologies
How was Tapestry Segmentation Built? Demographics Neighborhood Geographies
Lifestyle Segmentation System
Based on the premise that people with similar tastes seek others like them – “Like Seeks Like.”
Address Record without Tapestry
John Smith 1201 South Main Street Fairfax, VA 22031
Male Lives in Fairfax, VA
Address Record with Tapestry John Smith 1201 South Main St. Fairfax, VA 22031
• • • • •
• Median age: 32.4 Years Employment: Prof/Mgmt • Median income: $69,779 • Housing: Townhouse Median Home Value: $223,479 •
Segment: Enterprising Professionals LifeMode Group L2: Upscale Avenues Urbanization Group U3: Metro Cities 1
Listens to talk and public radio Shops and banks online Relies on email Has education loan
• • • •
Eats out at steakhouses Reads computer and technology magazines Owns/leases Honda Watches Seinfeld reruns
What Value Does Tapestry Add? Demographics
Area A
Area B
2010 Median Household Income
$67,295
$69,779
2010 Median Age
48.9 Years
32.4 Years
2010 % Homeowners
85%
45%
Add Segmentation
Area A
Area B
Car
Own or Lease a Honda
Own or Lease a Lexus
Media
Read Newspapers
Read Online Magazines
Recreation
Attend Golf Tournaments
Likely to join a gym
Banking
Own a US Savings Bond
Bank Online
Television
Watch the History Channel Watch MTV
Urban/Rural
Rural
Urban
Data Apportionment
Comparing Data Aggregation Methods
“Center Point” Method
û
“Area Based” Method
û
“Block Point” Method
ü
Census 2010
Why is it important to use 2010 Geography?
Geography currency matters!
A new decennial Census brings an update to standard geographies.
Census 2010 Geographic Changes
2000
2010
Difference
Counties
3,141
3,143
2
Tracts
65,321
73,057
7,736
Block Groups
208,668
217,740
9,072
Blocks
8,205,099
11,078,297
2,873,198
County Subdivisions
35,317
35,703
386
Places (Cities & Towns)
25,150
29,261
4,111
2010 Geography Changes Affect Polygons
Same Code, Different Boundary!
Using 2000 Geography here would produce the wrong results!
Geography Vintage Matters!
The updated geographies will also affect userdefined areas such as rings, drive-times and hand drawn areas.
A Ring with 2000 Block Centroids
A Ring with 2010 Block Centroids
Leverage Business Analyst & Community Analyst through the APIs
Integrating Esri Demographic, Lifestyle, & Business Data in Your Apps
Business Analyst Desktop
Business Analyst Server
Developer Options Business Analyst Online
Community Analyst
Integrating Esri Demographic, Lifestyle, & Business Data in Your Apps
Business Analyst Desktop GP Scripting (Python, .NET)
Business Analyst Server SOAP, REST, Flex, Silverlight, Other Languages through REST
Developer Options SOAP, REST, Flex, Silverlight, Other Languages through REST
Business Analyst Online
SOAP, REST, Flex, Silverlight, Other Languages through REST
Community Analyst
High-level Architectural View
Flex SDK
SOAP Services
Flex SDK
Silverlight SDK SOAP Services
RESTful Services Web Apps
Silverlight SDK
RESTful Services
Web Service Endpoints
Web Service Endpoints BAO & Community Analyst (SaaS infrastructure) Business Analyst Server (on premises/private cloud)
ArcGIS Server 10.x
Business Analyst Server (Esri hosted) ArcGIS Server 10.x
High-level Architectural View Flex SDK SOAP Service s
Silverlig ht SDK
All Other Langs
Flex SDK SOAP Servic es
RESTful Services Web Apps
Silverli ght SDK
RESTful Services
Web Service Endpoints
Web Service Endpoints BAO & Community Analyst (SaaS infrastructure) Business Analyst Server (on premises/private cloud)
ArcGIS Server 10.x
All Other Langs
Business Analyst Server (Esri hosted) ArcGIS Server 10.x
Common Input Parameters
Desired Report Templates
Study Areas
Desired Analysis Variables
“Customer Ready” • PDF Reports • Excel • HTML
Developer Friendly • JSON • XML
Common Input Parameters (Study Area Types)
Desired Report Templates
Study Areas
Desired Analysis Variables
“Customer Ready” • PDF • Excel • HTML
• Point Locations • Ring Buffer s • Drive Time Buffers • Drive Distance Buffers • Admin Boundary Areas • Custom Map Areas
Developer Friendly • JSON • XML
Whirlwind Tour (Ambitious…) •
Resource Center
•
Geoenrichment Example -
IP Geolocation - http://50.19.112.101/EsriDemos/YourIPInfo.php
-
Enriched - http://50.19.112.101/EsriDemos/YourGeoEnrichedIPInfo.php?pretty=true
-
Enriched with Tapestryhttp://50.19.112.101/EsriDemos/YourGeoEnrichedIPInfo.php?pretty=true&factPackId=tapestry
•
SDK Example -
Site Analysis - http://50.19.112.101/EsriDemos/HTTP_Proxy/workflowExample.html
-
Coffee (SMS) - http://baserver.esri.com/flexviewer-ba/
-
Vulnerable Population- http://esrilb-2100770309.us-west2.elb.amazonaws.com/VulnerabilityAnalysis
-
Cancer Risk - http://esriLB-2100770309.us-west-2.elb.amazonaws.com/CancerRisk
-
Tapestry - http://redlandsbaoapp1.esri.com/ZIPCodeLookup/Default.aspx?ZIP=92024
Follow Up
•
•
•
Technical Session: Build Location Intelligence in your Apps – Presentation -
Mesquite G & H
-
Thu 3/29/2012
-
10:00 AM – 11:15 AM
Sample Code /Updated Presentation -
Drop off your card
-
Visit us at the Web GIS Island
-
Email - [email protected]
Business Analyst/Community Analyst General Info -
[email protected]
Demonstrations
Conclusion
•
Significant experience creating data sets with very accurate estimates and projections
•
Location Analytics offerings use the ArcGIS System as the foundation
•
Esri’s Demographic, Lifestyle, Business, Consumer Spending and other data are easily integrated -
Web Apps, mobile, tablet, enterprise deployments and desktop too
www.esri.com/esridata resources.arcgis.com/ba
Next Session:
Build Location Intelligence into Your Applications Thursday, 10:15am-11:30am, Mesquite GH (Palm Springs Convention Center)
Showcase area:
Lucy Guerra – [email protected] Bob Hazelton – [email protected] Tony Howser – [email protected]
