Using Demographic and Business Data to Increase Efficiency and ...
Using Demographic and Business Data to Increase Efficiency and Save Money Catherine Spisszak, Data Product Manager, Esri Jeff Hincy, Product Engineer, Esri
Esri Data and Business Analyst
A Solution for Optimizing Decisions that Affect the Community you Serve
Your Data
+ • Tax Records • Facilities • Students • Employees
Esri Data
Esri Solution
+ • Updated Demographics • Consumer Spending • Tapestry Segmentation • Supply & Demand
• Maps • Analyses • Models • Reports
= More Insightful Decisions = Better Return on Investments
What is Esri Data?
Esri Data
Esri’s Data Development Team 35+ Years Experience Lynn Wombold, Chief Demographer
Esri Data Geographic Levels •
Census Geography -
Block Group
Tract - County - State - US • Census Correspondence -
CBSA - DMA - Place - County Subdivisions -
•
Postal Geography
Zip code - Zip + 4 -
•
Congressional Districts
Esri Data - Value Proposition • • • • •
Innovative, proven data products Unprecedented accuracy 35+ years’ experience: methodologies for demographic data updates and segmentation Superior quality derived from trusted sources and improved methods Full-service data provider Enterprise deployments - Web services - Custom data development services -
•
Easily integrates with GIS technology Software and data are tightly integrated - One-stop supplier with cohesive solutions and workflows -
Esri Updated Demographic Data Current Year Estimates and Five Year Projections • • • • • • • • • • • •
Population and Households Age by Sex by Race Race and Hispanic Origin Industry and Occupation Education Marital Status Household and Family Income Net Worth Disposable Income Housing by Occupancy Home Value Quarterly Population and Household Updates
Esri Tapestry Segmentation There’s a connection between human behaviors and neighborhood structure
• • • • •
Describe your current populations Select best sites for various purposes Save marketing campaign dollars Understand neighborhood variations Identify locations of special needs populations If you identify and understand the characteristics of your targeted neighborhoods, you can accurately predict behaviors in those neighborhoods.
Address Information Without Tapestry John Smith 1201 South Main Street Fairfax, VA 22031
Male Lives in Fairfax, VA
Address Information With Tapestry Segment: Enterprising Professionals LifeMode Group L2: Upscale Avenues Urbanization Group U3: Metro Cities 1
John Smith 1201 South Main St. Fairfax, VA 22031
• • • • •
Median age: 32.4 Years Employment: Prof/Mgmt Median household income: $71,018 Housing: Townhouse Has education loan
• • • • •
Watches Seinfeld reruns Attends pro football‐horse races Listens to talk, PBS, rock radio Owns/leases Honda Owns a PDA
• • • •
Shops online Eats out at steakhouses Reads computer magazines Rents U‐Hauls
Esri Consumer Spending Data •
Data reported by product or service: Total expenditures • Average spending per household • Spending Potential Index (SPI) •
• • •
Identify changing consumer preferences Locate sites with similar spending patterns Measure local demand for goods and services
Esri Market Potential Data • •
Measures the likely demand Data reported by product or service: • •
• • •
Expected number of consumers Market Potential Index
Optimize your merchandise mix Choose most profitable expansions Develop successful advertising campaigns
Esri Business Location Data Business Location Data is extracted from a comprehensive list of businesses licensed from Infogroup that contains data for more than 12 million U.S. businesses. • Compare daytime and residential population • Site selection and analysis • Analyze competitor penetration
Esri Retail MarketPlace Data Measure the retail supply and demand of a trade area • Highlight retail sectors with the largest demand • Directly compare retail sales and consumer spending by industry • Analyze the potential of future sites • Define merchandise mix • Reveal underserved markets
+ Areas where demand exceeds supply
= Areas with no competitors
Potential markets
What is Business Analyst?
ESRI Business Analyst Suite Multiple Deployment Options Focused Solution for Site Evaluation
Business Analyst Online
Power Tool For Analysts
Business Analyst Desktop
Esri Data ArcGIS
For Enterprise Deployments
Business Analyst Server
Business Analyst In an Enterprise Deployment
Desktop Client
Server
Web/Mobile Clients
Managers
Analyst • Ad Hoc Analyses • Custom Report Development
• Centrally Managed Location Data • Market & Demographic Data • Focused Tools + APIs • Reports & Report Templates • Workflow Templates
Dashboard
Admin
Open Platform for Integrating Your Data
Use Cases
Economic Development Problem: • Empty shopping centers Use Esri Data & Business Analyst to: • Analyze gaps in supply and demand by industry • Understand markets, customers and competition using data and mapping • Help local businesses find target customers Return on Investment: • Attract new businesses • Increase employment • Help local businesses to improve economy
Redistricting Problem • Unbalanced polling stations • Overcrowded schools • Shrinking resources in fire and police departments Use Esri Data & Business Analyst to: • Find favorable locations for polling stations • Analyze population changes • Study traffic flows and map open land • Identify high risk areas Return on Investment • Higher voter turnout • Smaller classroom sizes • Faster reaction times to emergencies
Health Problem • Need locations to dispense vaccines • Communication • Track virus Use Esri Data & Business Analyst to: • Find best locations for vaccine clinics • Find best methods of advertisement • Import data on known cases and map Return on Investment • Increase turnout at clinics • Identify trends in virus • Reduce spread of the virus
Public Safety Problem • Need a Disaster Evacuation Plan • Identify location of vulnerable population Use Esri Data & Business Analyst to: • Learn more about constituents by appending data to records • Locate special needs population • Map vulnerable areas Return on Investment • More effective marketing campaign • Better relocation planning • Faster recovery
Recruiting and Hiring Problem • Finding potential applicants • Create effective territories for recruiting Use Esri Data & Business Analyst to: • Analyze population by age to find applicants • Used existing applicant list to find more target markets • Use Territory Design to balance territories Return on Investment • Better applicant pool • Locate new hires • Spending advertising dollars more efficiently by targeting right segments
Business Analyst Demo
Community Analyst Online Web-based solution that provides GIS capabilities in a simple framework designed specifically for government agencies and policy makers. With Community Analyst, you can: • Better allocate critical resources for greatest impact. • Easily analyze and compare multiple areas. • Improve communication between governments and constituents. • Find locations that meet up to five customizable criteria. • Generate professional maps, reports, and PDFs. Community Analyst Online can help you answer: 1.Are
we putting resources in the right place?
2.How
do we communicate why resources were allocated the way they were?
3.How
can we reach the community more effectively?
Community Analyst Online Demo
Sign up for a Free Trial of Community Analyst Online http://promos.esri.com/cao/trial-90.html
Esri Data and Business Analyst
A Solution for Optimizing Decisions that Affect the Community you Serve
Your Data
+ • Tax Records • Facilities • Students • Employees
Esri Data
Esri Solution
+ • Updated Demographics • Consumer Spending • Tapestry Segmentation • Supply & Demand
• Maps • Analyses • Models • Reports
= More Insightful Decisions = Better Return on Investments
What is Esri Data?
Esri Data
Esri’s Data Development Team 35+ Years Experience Lynn Wombold, Chief Demographer
Esri Data Geographic Levels •
Census Geography -
Block Group
Tract - County - State - US • Census Correspondence -
CBSA - DMA - Place - County Subdivisions -
•
Postal Geography
Zip code - Zip + 4 -
•
Congressional Districts
Esri Data - Value Proposition • • • • •
Innovative, proven data products Unprecedented accuracy 35+ years’ experience: methodologies for demographic data updates and segmentation Superior quality derived from trusted sources and improved methods Full-service data provider Enterprise deployments - Web services - Custom data development services -
•
Easily integrates with GIS technology Software and data are tightly integrated - One-stop supplier with cohesive solutions and workflows -
Esri Updated Demographic Data Current Year Estimates and Five Year Projections • • • • • • • • • • • •
Population and Households Age by Sex by Race Race and Hispanic Origin Industry and Occupation Education Marital Status Household and Family Income Net Worth Disposable Income Housing by Occupancy Home Value Quarterly Population and Household Updates
Esri Tapestry Segmentation There’s a connection between human behaviors and neighborhood structure
• • • • •
Describe your current populations Select best sites for various purposes Save marketing campaign dollars Understand neighborhood variations Identify locations of special needs populations If you identify and understand the characteristics of your targeted neighborhoods, you can accurately predict behaviors in those neighborhoods.
Address Information Without Tapestry John Smith 1201 South Main Street Fairfax, VA 22031
Male Lives in Fairfax, VA
Address Information With Tapestry Segment: Enterprising Professionals LifeMode Group L2: Upscale Avenues Urbanization Group U3: Metro Cities 1
John Smith 1201 South Main St. Fairfax, VA 22031
• • • • •
Median age: 32.4 Years Employment: Prof/Mgmt Median household income: $71,018 Housing: Townhouse Has education loan
• • • • •
Watches Seinfeld reruns Attends pro football‐horse races Listens to talk, PBS, rock radio Owns/leases Honda Owns a PDA
• • • •
Shops online Eats out at steakhouses Reads computer magazines Rents U‐Hauls
Esri Consumer Spending Data •
Data reported by product or service: Total expenditures • Average spending per household • Spending Potential Index (SPI) •
• • •
Identify changing consumer preferences Locate sites with similar spending patterns Measure local demand for goods and services
Esri Market Potential Data • •
Measures the likely demand Data reported by product or service: • •
• • •
Expected number of consumers Market Potential Index
Optimize your merchandise mix Choose most profitable expansions Develop successful advertising campaigns
Esri Business Location Data Business Location Data is extracted from a comprehensive list of businesses licensed from Infogroup that contains data for more than 12 million U.S. businesses. • Compare daytime and residential population • Site selection and analysis • Analyze competitor penetration
Esri Retail MarketPlace Data Measure the retail supply and demand of a trade area • Highlight retail sectors with the largest demand • Directly compare retail sales and consumer spending by industry • Analyze the potential of future sites • Define merchandise mix • Reveal underserved markets
+ Areas where demand exceeds supply
= Areas with no competitors
Potential markets
What is Business Analyst?
ESRI Business Analyst Suite Multiple Deployment Options Focused Solution for Site Evaluation
Business Analyst Online
Power Tool For Analysts
Business Analyst Desktop
Esri Data ArcGIS
For Enterprise Deployments
Business Analyst Server
Business Analyst In an Enterprise Deployment
Desktop Client
Server
Web/Mobile Clients
Managers
Analyst • Ad Hoc Analyses • Custom Report Development
• Centrally Managed Location Data • Market & Demographic Data • Focused Tools + APIs • Reports & Report Templates • Workflow Templates
Dashboard
Admin
Open Platform for Integrating Your Data
Use Cases
Economic Development Problem: • Empty shopping centers Use Esri Data & Business Analyst to: • Analyze gaps in supply and demand by industry • Understand markets, customers and competition using data and mapping • Help local businesses find target customers Return on Investment: • Attract new businesses • Increase employment • Help local businesses to improve economy
Redistricting Problem • Unbalanced polling stations • Overcrowded schools • Shrinking resources in fire and police departments Use Esri Data & Business Analyst to: • Find favorable locations for polling stations • Analyze population changes • Study traffic flows and map open land • Identify high risk areas Return on Investment • Higher voter turnout • Smaller classroom sizes • Faster reaction times to emergencies
Health Problem • Need locations to dispense vaccines • Communication • Track virus Use Esri Data & Business Analyst to: • Find best locations for vaccine clinics • Find best methods of advertisement • Import data on known cases and map Return on Investment • Increase turnout at clinics • Identify trends in virus • Reduce spread of the virus
Public Safety Problem • Need a Disaster Evacuation Plan • Identify location of vulnerable population Use Esri Data & Business Analyst to: • Learn more about constituents by appending data to records • Locate special needs population • Map vulnerable areas Return on Investment • More effective marketing campaign • Better relocation planning • Faster recovery
Recruiting and Hiring Problem • Finding potential applicants • Create effective territories for recruiting Use Esri Data & Business Analyst to: • Analyze population by age to find applicants • Used existing applicant list to find more target markets • Use Territory Design to balance territories Return on Investment • Better applicant pool • Locate new hires • Spending advertising dollars more efficiently by targeting right segments
Business Analyst Demo
Community Analyst Online Web-based solution that provides GIS capabilities in a simple framework designed specifically for government agencies and policy makers. With Community Analyst, you can: • Better allocate critical resources for greatest impact. • Easily analyze and compare multiple areas. • Improve communication between governments and constituents. • Find locations that meet up to five customizable criteria. • Generate professional maps, reports, and PDFs. Community Analyst Online can help you answer: 1.Are
we putting resources in the right place?
2.How
do we communicate why resources were allocated the way they were?
3.How
can we reach the community more effectively?
Community Analyst Online Demo
Sign up for a Free Trial of Community Analyst Online http://promos.esri.com/cao/trial-90.html
