Harrisonburg Interconnect Zone Profile Sheet 2015

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Harrisonburg Interconnect Area Demographics:

Gender

Income

Male

48.5%

Less than $25,000

6.0%

Female

51.5%

$25,000 to $49,999

14.9%

$50,000 to $74,999

41.4%

$75,000 to $99,999

18.2%

Age 0 to 4 Yrs. Old

5.7%

$100,000 to $149,999

9.6%

5 to 14 Yrs. Old

11.5%

$150,000+

10.0%

15 to 19 Yrs. Old

8.5%

20 to 24 Yrs. Old

10.1%

Ethnicity

25 to 34 Yrs. Old

11.7%

African-American

5.1%

35 to 44 Yrs. Old

11.9%

Caucasian

88.4%

45 to 54 Yrs. Old

13.9%

Asian

1.2%

55 to 64 Yrs. Old

11.9%

Other

5.3%

65+ Yrs. Old

14.8% Education

Household Statistics

Consumer Expenditure ( Total HH Exp. ) Apparel

$218,778,127

Education

$105,140,702

Entertainment

$255,545,402

Food and Beverages

$710,049,886

H.S. Grad or Less

45.6%

Health Care

$288,282,017

Single

4.5%

Some College

19.2%

Household Furnishings

$199,357,981

Married

89.4%

College Grad or More

35.1%

Personal Care

$66,805,428

HH w. Children

20.1%

Shelter

$883,351,914

Homeowner

84.1%

Occupation

Transportation

$925,049,623

Renter

15.9%

Blue Collar

39.2%

Utilities

$327,243,467

White Collar

28.6%

Source: Rhiza for Media, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -2012A release ). For all Experian data (2012 Experian Information Solutions, Inc. )

Total HH Expenditure

$4,593,851,910

Total Retail Expenditure

$1,956,608,932