Harrisonburg Rockingham Zone Profile Sheet 2015
Harrisonburg/Rockingham Zone Area Demographics: Gender
Income
Male
48.1%
Less than $25,000
4.5%
Female
51.9%
$25,000 to $49,999
13.8%
$50,000 to $74,999
41.2%
$75,000 to $99,999
17.6%
Age 0 to 4 Yrs. Old
5.7%
$100,000 to $149,999
10.9%
5 to 14 Yrs. Old
11.3%
$150,000+
12.0%
15 to 19 Yrs. Old
10.5%
20 to 24 Yrs. Old
14.5%
Ethnicity
25 to 34 Yrs. Old
11.6%
African-American
3.5%
35 to 44 Yrs. Old
11.1%
Caucasian
87.5%
45 to 54 Yrs. Old
12.4%
Asian
1.7%
55 to 64 Yrs. Old
10.2%
Other
7.2%
65+ Yrs. Old
12.8% Education
Household Statistics
Consumer Expenditure ( Total HH Exp. ) Apparel
$108,502,685
Education
$52,811,382
Entertainment
$126,369,902
Food and Beverages
$350,869,376
H.S. Grad or Less
45.7%
Health Care
$141,686,712
Single
3.6%
Some College
18.6%
Household Furnishings
$98,517,628
Married
91.0%
College Grad or More
35.6%
Personal Care
$33,030,376
HH w. Children
20.0%
Shelter
$436,625,744
Homeowner
81.9%
Occupation
Transportation
$456,105,458
Renter
18.1%
Blue Collar
38.0%
White Collar
30.6%
Utilities
$161,653,137
Source: Rhiza for Media, Blue Ridge Central Zone, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -- 2012A release ). For all Experian data (2012 Experian Information Solutions, Inc. )
Total HH Expenditure
Total Retail Expenditure
$2,270,647,444
$966,371,109
Income
Male
48.1%
Less than $25,000
4.5%
Female
51.9%
$25,000 to $49,999
13.8%
$50,000 to $74,999
41.2%
$75,000 to $99,999
17.6%
Age 0 to 4 Yrs. Old
5.7%
$100,000 to $149,999
10.9%
5 to 14 Yrs. Old
11.3%
$150,000+
12.0%
15 to 19 Yrs. Old
10.5%
20 to 24 Yrs. Old
14.5%
Ethnicity
25 to 34 Yrs. Old
11.6%
African-American
3.5%
35 to 44 Yrs. Old
11.1%
Caucasian
87.5%
45 to 54 Yrs. Old
12.4%
Asian
1.7%
55 to 64 Yrs. Old
10.2%
Other
7.2%
65+ Yrs. Old
12.8% Education
Household Statistics
Consumer Expenditure ( Total HH Exp. ) Apparel
$108,502,685
Education
$52,811,382
Entertainment
$126,369,902
Food and Beverages
$350,869,376
H.S. Grad or Less
45.7%
Health Care
$141,686,712
Single
3.6%
Some College
18.6%
Household Furnishings
$98,517,628
Married
91.0%
College Grad or More
35.6%
Personal Care
$33,030,376
HH w. Children
20.0%
Shelter
$436,625,744
Homeowner
81.9%
Occupation
Transportation
$456,105,458
Renter
18.1%
Blue Collar
38.0%
White Collar
30.6%
Utilities
$161,653,137
Source: Rhiza for Media, Blue Ridge Central Zone, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -- 2012A release ). For all Experian data (2012 Experian Information Solutions, Inc. )
Total HH Expenditure
Total Retail Expenditure
$2,270,647,444
$966,371,109
