INDIA SALUTES INDIA SALUTES SACHIN

INDIA SALUTES SACHIN

AN INITIATIVE BY DAINIK BHASKAR GROUP

#INDIA SALUTES SACHIN AN INITIATIVE BY DAINIK BHASKAR GROUP 8th Nov’13-17th Nov’13

A TRIBUTE TO CRICKET LEGEND BY

INDIA SALUTES SACHIN

SALUTES IN 9 DAYS

Lets See

How this Campaign was a huge success?

INDIA SALUTES SACHIN

OBJECTIVE !! OBJECTIVE…!! •

Numbers: To create/set a record.

•

Tribute: DB & its readers paying tribute to the Legend SACHIN TENDULKAR TENDULKAR”. “SACHIN

•

To encash or taking out the leverage out of #Sachin’s retirement.

INDIA SALUTES SACHIN

MODUS !! MODUS…!! •

The campaign invited the readers of Dainik Bhaskar group to be a part of record by participating in the campaign.

•

There were two routes participate in the campaign i.e. FB Page & Miss Call.

•

Also, DB readers can share the slogan or a message on #Sachin’s retirement or on 200th test or any generic statement.

1 Like or 1 Miss call was equal to the 1 Salute

INDIA SALUTES SACHIN

MARKET(s)

MADHYA PRADESH CHHATTISGARH RAJASTHAN

GUJARAT JHARKHAND MAHARASHTRA

CHANDIGARH PUNJAB HARYANA

INDIA SALUTES SACHIN

COMMUNICATION APPROACH

FACEBOOK PAGE

PRINT EDITORIAL

GROUND ACTIVATION

IMCL

RADIO

INDIA SALUTES SACHIN

PRINT

Launch Ad-8th Nov

INDIA SALUTES SACHIN

PRINT

INDIA SALUTES SACHIN

PRINT

INDIA SALUTES SACHIN

PRINT- Dainik Bhaskar

8thh Nov

11th Nov

13th Nov

INDIA SALUTES SACHIN

PRINT- Dainik Bhaskar

15thh Nov

18th Nov

INDIA SALUTES SACHIN

PRINT- Divya Bhaskar

9th Nov’13

10th Nov’13

12th Nov’13

INDIA SALUTES SACHIN

PRINT- Divya Bhaskar

13th Nov’13

14th Nov’13

15th Nov’13

INDIA SALUTES SACHIN

PRINT- Divya Bhaskar

18thh Nov’13

INDIA SALUTES SACHIN

PRINT-Divya Marathi

9th Nov’13

12 Nov’13

13 Nov’13

INDIA SALUTES SACHIN

PRINT-Divya Marathi

14th Nov’13

15 Nov’13

18th Nov’13

INDIA SALUTES SACHIN

PRINT-Pointer 4cc

INDIA SALUTES SACHIN

Edit –Dainik Bhaskar

INDIA SALUTES SACHIN

Edit –Divya Bhaskar

INDIA SALUTES SACHIN

Edit –Divya Marathi

INDIA SALUTES SACHIN

Website

INDIA SALUTES SACHIN

Facebook Page

INDIA SALUTES SACHIN

Facebook Page- FB Posts

INDIA SALUTES SACHIN

Facebook Insights

INDIA SALUTES SACHIN

Facebook Insights

INDIA SALUTES SACHIN

Facebook Insights

INDIA SALUTES SACHIN

Internal Communication

INDIA SALUTES SACHIN

Radio

INDIA SALUTES SACHIN

Ground Activation

INDIA SALUTES SACHIN

PARTICIPATION

15,97,293 Salutes through Miss Calls

&

25,700 Salutes through FB Likes

I In

9 Days D

INDIA SALUTES SACHIN

COUNTDOWN Day 1 1,00,000 Salutes

Day 4 4,00,000 Salutes

Day 7 10,00,000 Salutes

Day 8 16,22,993 Salutes

INDIA SALUTES SACHIN

Facts & Figures

S No S.No.

State

Participation

1

Rajasthan(RJ)

483227

2

Gujarat(GJ)

251090

3

MPCG(MP)

316022

4

Haryana(HR)

94853

5

Punjab(PB)

32699

6

Bihar & Jharkhand(BH)

64404

7

Maharashtra(MH)

135592

8

Fixed Lines(FC)

191240

9

Delhi(DL)

10637

10

Himachal Pradesh(HP)

1990

11

Other States

15539 1597293

12

FB Likes

Grand Total

25700

16,22,993

Thank You..!!