JUICY COUTURE &POLYVORE

CAMPAIGN CASE STUDY

JUICY COUTURE & POLYVORE Polyvore Doubles Engagement and Drives ROI

CAMPAIGN GOALS • Showcase Holiday Collection • Amplify Distribution of Products • Encourage Community Set Creation

SOLUTION PROMOTED COLLECTION IN-STREAM: Fixed and rotating placements showcased products and content PROMOTED CHALLENGE: Community invited to create branded “Wish List” with Holiday Collection products

WILD ENGAGEMENT • Top performing challenge in Q4 of 2013 • Product impressions increased 241% and set impressions increased 127% month over month • 2.46% engagement rate 88.9K 65.2K 39.4K OCT

33.4K NOV

LIKES SHARES & CLICKS

OCT

NOV

COMMUNITY SETS CREATED

TRAFFIC AND SALES HALO Traffic and sales also increased: • 60% more clicks in November • 265% return on investment • Over 3,700 orders attributed to the campaign

Polyvore was an important partner for the “Wild for Gifts” challenge campaign. We were excited about the engagement and sales we received as a result. —MICHELLE RYAN VP, GLOBAL DIGITAL & SOCIAL STRATEGY, JUICY COUTURE