THE ICONIC & POLYVORE
CAMPAIGN CASE STUDY
THE ICONIC & POLYVORE
Captured high-value shoppers more efficiently through Polyvore Promoted Products
CAMPAIGN GOALS • Drive product purchase consideration • Acquire new, high-value customers
SOLUTION PROMOTED PRODUCTS: Active, always-on promotion in Australia on desktop and mobile
FASHIONABLE RETURNS • 124% return on ad spend • 1/2 the customer acquisition cost of other price-comparison channels
TARGETING TOP SHOPPERS •H igher average basket-sizes than competitors • Polyvore attributes nearly 10% of all revenue driven by price comparison partners
Polyvore’s low-cost per order and high average basket size continues to make them an attractive and exciting partner to work with. —THE ICONIC MARKETING TEAM
THE ICONIC & POLYVORE
Captured high-value shoppers more efficiently through Polyvore Promoted Products
CAMPAIGN GOALS • Drive product purchase consideration • Acquire new, high-value customers
SOLUTION PROMOTED PRODUCTS: Active, always-on promotion in Australia on desktop and mobile
FASHIONABLE RETURNS • 124% return on ad spend • 1/2 the customer acquisition cost of other price-comparison channels
TARGETING TOP SHOPPERS •H igher average basket-sizes than competitors • Polyvore attributes nearly 10% of all revenue driven by price comparison partners
Polyvore’s low-cost per order and high average basket size continues to make them an attractive and exciting partner to work with. —THE ICONIC MARKETING TEAM
