polyvore
CAMPAIGN CASE STUDY
BCBGMAXAZRIA & POLYVORE Sparkling engagements and traffic through a comprehensive strategy
CAMPAIGN GOALS • Grow brand awareness and product discovery • Encourage brand advocacy • Drive product consideration and traffic
SOLUTION PROMOTED CHALLENGE: Activated influencers to create highly-branded Sets inspired by BCBGMAXAZRIA products PROMOTED COLLECTION IN-STREAM: Created awareness through highly visible product placements in feed
We are pleased to not only see a massive lift in organic user activity on Polyvore itself, but to also see a positive surge in traffic to our own site.
PROMOTED COLLECTION IN EDITOR: Prominently featured products in the Editor tool where all creation happens PROMOTED PRODUCTS: Always-on product promotion in the Polyvore Shop
—DIGITAL MARKETING ASSISTANT MANAGER, BCBGMAXAZRIA
BUILDING BRAND ADVOCATES BCBG.com saw product and set engagement double during the campaign
90% MORE
PRODUCT & SET IMPRESSIONS
3x
66% lift in BCBGMAXAZRIA sales driven by Polyvore
3x 50% of all social media traffic originated from Polyvore
INCREASE IN DAILY SETS CREATED
INCREASE IN PRODUCT SHARES
13% of Polyvore outbound traffic was due to Engagement Products
COMPARING ALL BCBG PAID SOCIAL MEDIA ADVERTISING BETWEEN 11/22-12/16. POLYVORE, BCBG INTERNAL DATA.
BCBGMAXAZRIA & POLYVORE Sparkling engagements and traffic through a comprehensive strategy
CAMPAIGN GOALS • Grow brand awareness and product discovery • Encourage brand advocacy • Drive product consideration and traffic
SOLUTION PROMOTED CHALLENGE: Activated influencers to create highly-branded Sets inspired by BCBGMAXAZRIA products PROMOTED COLLECTION IN-STREAM: Created awareness through highly visible product placements in feed
We are pleased to not only see a massive lift in organic user activity on Polyvore itself, but to also see a positive surge in traffic to our own site.
PROMOTED COLLECTION IN EDITOR: Prominently featured products in the Editor tool where all creation happens PROMOTED PRODUCTS: Always-on product promotion in the Polyvore Shop
—DIGITAL MARKETING ASSISTANT MANAGER, BCBGMAXAZRIA
BUILDING BRAND ADVOCATES BCBG.com saw product and set engagement double during the campaign
90% MORE
PRODUCT & SET IMPRESSIONS
3x
66% lift in BCBGMAXAZRIA sales driven by Polyvore
3x 50% of all social media traffic originated from Polyvore
INCREASE IN DAILY SETS CREATED
INCREASE IN PRODUCT SHARES
13% of Polyvore outbound traffic was due to Engagement Products
COMPARING ALL BCBG PAID SOCIAL MEDIA ADVERTISING BETWEEN 11/22-12/16. POLYVORE, BCBG INTERNAL DATA.
