Magazine Media 360° Social Media Report - Association of Magazine ...
MAGAZINE MEDIA INDUSTRY OVERVIEW* AUGUST — SEPTEMBER — OCTOBER
198
Social Network Share of Total Magazine Industry Likes/Followers
Total Industry Likes/Followers by Social Network (as of October 31, 2014)
86 69 (millions)
Twitter
October 2014 Google+ 18.5%
(as of October 31, 2014) 20
Facebook
Twitter 21.6%
Facebook 49.8%
19
Instagram 5.1%
Google+ Instagram Pinterest
Growth** in Number of Likes/Followers by Social Network
Pinterest 5.0%
% Growth** in Number of Likes/Followers by Social Network Facebook
6.3
3.5% September 2.4% October Twitter 3.8%
4.6
3.4% Google+
October Growth
September Growth
(millions)
3.6%
Facebook
2.7
2.8
3.9%
2.6
Instagram
2.1
2.0
9.4% 10.6%
1.3
Pinterest .4
.3
2.1% 1.4%
Twitter
Google+
Instagram
Pinterest
*Magazine Industry: Data shown are collected for 166 magazine media brands from 32 companies, representing 95% of the reader universe. **Growth in number or % of Page Likes/Followers is defined as follows: September growth is the absolute or % difference between total number of Page Likes/Followers on September 30 and the total number of Page Likes/Followers on August 31. October growth is the absolute or % difference between total number of Page Likes/Followers on October 31 and the total number of Page Likes/Followers on September 30. Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on Page. All statistics gathered on last day of month.
S O U R C E S : Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.
D ATA P R O V I D E D B Y
MAGAZINE MEDIA INDUSTRY OVERVIEW* AUGUST — SEPTEMBER — OCTOBER
Top 10 Magazine Brands – Likes/Followers by Social Network (as of October 31, 2014) Top 25 Magazine Brands – Likes/Followers (as of October 31, 2014) MAGAZINE BRAND
TOTAL LIKES/FOLLOWERS (COMBINED NETWORKS)
MAGAZINE BRAND
FACEBOOK LIKES
MAGAZINE BRAND
TWITTER FOLLOWERS
GOOGLE+ FOLLOWERS
MAGAZINE BRAND
32,557,265
1 National Geographic
7,566,752
1 National Geographic
7,375,409
1 National Geographic
8,632,527
1 Harper’s Bazaar
4,683,736
2 Time
6,409,301
2 The Economist
7,258,305
2 Vogue
2,877,425
2 Ski
1,674,330 1,218,551
3 Time
6,792,233
3 The Economist
6,341,332
3 Time
6,069,930
3 Playboy
1,581,367
3 Consumer Reports
4 Vogue
6,120,283
4 People
5,778,768
4 Popular Science
3,749,478
4 GQ
1,246,158
4 Smithsonian
991,973
5 Cosmopolitan
5,640,352
5 Vogue
4,650,090
5 Elle
3,298,763
5 Nat. Geographic Traveler 1,194,444
5 Better Homes & Gardens
780,243
6 People
4,867,573
6 Forbes
3,865,521
6 Glamour
3,257,464
6 Teen Vogue
878,687
6 Martha Stewart Living
637,810
7 The Economist
4,685,787
7 The New Yorker
3,766,951
7 Vogue
3,021,841
7 Time
830,661
7 This Old House
565,849
8 Teen Vogue
4,590,069
8 Wired
3,576,233
8 Forbes
3,015,056
8 Vanity Fair
696,001
8 Real Simple
546,735
9 Muscle & Fitness
4,572,292
9 Entertainment Weekly
3,218,420
9 Kraft Food & Family
2,670,449
9 InStyle
664,852
9 GQ
530,808
56,203,228
Time
20,128,918
3
Playboy
18,698,012
4
The Economist
18,294,203
5
Vogue
16,832,509
6
People
12,517,760
7
Elle
9,612,642
8
Glamour
8,997,517
9
Cosmopolitan
8,737,818
1 Sierra Magazine
81%
1 The Atlantic
38%
1 Sport Fishing
63%
Forbes
8,595,162
2 American Photo
32
2 American Photo
24
2 Mother Earth News
40
3 Road & Track
23
3 Travel + Leisure
19
3 Southern Living
4 Money
23
4 Nat. Geographic Traveler
18
5 Boating
18
5 Automobile
8,506,583
12
Teen Vogue
8,074,798
PINTEREST FOLLOWERS
16,179,511
National Geographic
Harper’s Bazaar
MAGAZINE BRAND
2 Playboy
2
11
INSTAGRAM FOLLOWERS
1 National Geographic
1
10
MAGAZINE BRAND
10 Glamour
4,139,221
10 InStyle
2,843,546
10 Wired
2,598,376
10 Health
393,469
INSTAGRAM FOLLOWERS
MAGAZINE BRAND
PINTEREST FOLLOWERS
1 Natural Health
91%
1 Wired
147%
2 Bloomberg Businessweek
81
2 Architectural Digest
58
39
3 Backpacker
66
3 The Family Handyman
55
4 Sunset
39
4 Sierra Magazine
64
4 Sierra Magazine
42
15
5 Bloomberg Businessweek
36
5 Nat. Geographic Traveler
53
5 Popular Mechanics
37
Top 10 Magazine Brands – % Growth* by Social Network MAGAZINE BRAND
FACEBOOK LIKES
MAGAZINE BRAND
TWITTER FOLLOWERS
GOOGLE+ FOLLOWERS
MAGAZINE BRAND
10 Seventeen
610,528
(August – October 2014) MAGAZINE BRAND
13
InStyle
8,073,882
6 Car and Driver
18
6 Field & Stream
15
6 Star
33
6 Good Housekeeping
46
6 Siempre Mujer
34
14
Entertainment Weekly
7,868,579
7 Automobile
18
7 Men’s Health
14
7 The Atlantic
30
7 Saveur
41
7 Sports Illustrated
30
15
Wired
7,850,693
8 The Family Handyman
17
8 Wired
13
8 The Family Handyman
27
8 The Economist
40
8 Dwell
26
9 Fortune
15
9 Women’s Health
13
9 Birds & Blooms
24
9 Architectural Digest
37
9 Vogue
21
13
10 Yankee Magazine
23
36
10 Esquire
12
16
Women’s Health
7,469,048
10 OK! Magazine
14
17
Popular Science
7,021,567
18
The New Yorker
6,476,622
19
Men’s Health
6,324,924
20
Vanity Fair
6,294,051
21
Seventeen
5,861,430
22
Nat. Geographic Traveler 5,793,507
Top 10 Magazine Brands – % Growth*
23
Health
5,572,549
(August – October 2014)
24
Sports Illustrated
5,486,723
25
Motor Trend
5,256,105
10 Sport Rider
MAGAZINE BRAND
1 2 3 4 5 6 7 8 9 10
TOTAL LIKES/FOLLOWERS (COMBINED NETWORKS)
Nat. Geographic Traveler Sport Fishing Sunset Road & Track The Family Handyman Backpacker Travel + Leisure The Atlantic American Photo Harper’s Bazaar
15% 12 11 11 9 9 9 9 8 8
D ATA P R O V I D E D B Y
10 Travel + Leisure
* % Growth in number of Page Likes/Followers represents the % difference between total number of Page Likes/Followers on October 31 and total number of Page Likes/Followers on August 31; excludes titles for which August data was not collected and for which data collection only commenced in October. Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on Page. All statistics gathered on last day of month. SOURCES:
Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.
198
Social Network Share of Total Magazine Industry Likes/Followers
Total Industry Likes/Followers by Social Network (as of October 31, 2014)
86 69 (millions)
October 2014 Google+ 18.5%
(as of October 31, 2014) 20
Twitter 21.6%
Facebook 49.8%
19
Instagram 5.1%
Google+ Instagram Pinterest
Growth** in Number of Likes/Followers by Social Network
Pinterest 5.0%
% Growth** in Number of Likes/Followers by Social Network Facebook
6.3
3.5% September 2.4% October Twitter 3.8%
4.6
3.4% Google+
October Growth
September Growth
(millions)
3.6%
2.7
2.8
3.9%
2.6
2.1
2.0
9.4% 10.6%
1.3
Pinterest .4
.3
2.1% 1.4%
Google+
*Magazine Industry: Data shown are collected for 166 magazine media brands from 32 companies, representing 95% of the reader universe. **Growth in number or % of Page Likes/Followers is defined as follows: September growth is the absolute or % difference between total number of Page Likes/Followers on September 30 and the total number of Page Likes/Followers on August 31. October growth is the absolute or % difference between total number of Page Likes/Followers on October 31 and the total number of Page Likes/Followers on September 30. Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on Page. All statistics gathered on last day of month.
S O U R C E S : Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.
D ATA P R O V I D E D B Y
MAGAZINE MEDIA INDUSTRY OVERVIEW* AUGUST — SEPTEMBER — OCTOBER
Top 10 Magazine Brands – Likes/Followers by Social Network (as of October 31, 2014) Top 25 Magazine Brands – Likes/Followers (as of October 31, 2014) MAGAZINE BRAND
TOTAL LIKES/FOLLOWERS (COMBINED NETWORKS)
MAGAZINE BRAND
FACEBOOK LIKES
MAGAZINE BRAND
TWITTER FOLLOWERS
GOOGLE+ FOLLOWERS
MAGAZINE BRAND
32,557,265
1 National Geographic
7,566,752
1 National Geographic
7,375,409
1 National Geographic
8,632,527
1 Harper’s Bazaar
4,683,736
2 Time
6,409,301
2 The Economist
7,258,305
2 Vogue
2,877,425
2 Ski
1,674,330 1,218,551
3 Time
6,792,233
3 The Economist
6,341,332
3 Time
6,069,930
3 Playboy
1,581,367
3 Consumer Reports
4 Vogue
6,120,283
4 People
5,778,768
4 Popular Science
3,749,478
4 GQ
1,246,158
4 Smithsonian
991,973
5 Cosmopolitan
5,640,352
5 Vogue
4,650,090
5 Elle
3,298,763
5 Nat. Geographic Traveler 1,194,444
5 Better Homes & Gardens
780,243
6 People
4,867,573
6 Forbes
3,865,521
6 Glamour
3,257,464
6 Teen Vogue
878,687
6 Martha Stewart Living
637,810
7 The Economist
4,685,787
7 The New Yorker
3,766,951
7 Vogue
3,021,841
7 Time
830,661
7 This Old House
565,849
8 Teen Vogue
4,590,069
8 Wired
3,576,233
8 Forbes
3,015,056
8 Vanity Fair
696,001
8 Real Simple
546,735
9 Muscle & Fitness
4,572,292
9 Entertainment Weekly
3,218,420
9 Kraft Food & Family
2,670,449
9 InStyle
664,852
9 GQ
530,808
56,203,228
Time
20,128,918
3
Playboy
18,698,012
4
The Economist
18,294,203
5
Vogue
16,832,509
6
People
12,517,760
7
Elle
9,612,642
8
Glamour
8,997,517
9
Cosmopolitan
8,737,818
1 Sierra Magazine
81%
1 The Atlantic
38%
1 Sport Fishing
63%
Forbes
8,595,162
2 American Photo
32
2 American Photo
24
2 Mother Earth News
40
3 Road & Track
23
3 Travel + Leisure
19
3 Southern Living
4 Money
23
4 Nat. Geographic Traveler
18
5 Boating
18
5 Automobile
8,506,583
12
Teen Vogue
8,074,798
PINTEREST FOLLOWERS
16,179,511
National Geographic
Harper’s Bazaar
MAGAZINE BRAND
2 Playboy
2
11
INSTAGRAM FOLLOWERS
1 National Geographic
1
10
MAGAZINE BRAND
10 Glamour
4,139,221
10 InStyle
2,843,546
10 Wired
2,598,376
10 Health
393,469
INSTAGRAM FOLLOWERS
MAGAZINE BRAND
PINTEREST FOLLOWERS
1 Natural Health
91%
1 Wired
147%
2 Bloomberg Businessweek
81
2 Architectural Digest
58
39
3 Backpacker
66
3 The Family Handyman
55
4 Sunset
39
4 Sierra Magazine
64
4 Sierra Magazine
42
15
5 Bloomberg Businessweek
36
5 Nat. Geographic Traveler
53
5 Popular Mechanics
37
Top 10 Magazine Brands – % Growth* by Social Network MAGAZINE BRAND
FACEBOOK LIKES
MAGAZINE BRAND
TWITTER FOLLOWERS
GOOGLE+ FOLLOWERS
MAGAZINE BRAND
10 Seventeen
610,528
(August – October 2014) MAGAZINE BRAND
13
InStyle
8,073,882
6 Car and Driver
18
6 Field & Stream
15
6 Star
33
6 Good Housekeeping
46
6 Siempre Mujer
34
14
Entertainment Weekly
7,868,579
7 Automobile
18
7 Men’s Health
14
7 The Atlantic
30
7 Saveur
41
7 Sports Illustrated
30
15
Wired
7,850,693
8 The Family Handyman
17
8 Wired
13
8 The Family Handyman
27
8 The Economist
40
8 Dwell
26
9 Fortune
15
9 Women’s Health
13
9 Birds & Blooms
24
9 Architectural Digest
37
9 Vogue
21
13
10 Yankee Magazine
23
36
10 Esquire
12
16
Women’s Health
7,469,048
10 OK! Magazine
14
17
Popular Science
7,021,567
18
The New Yorker
6,476,622
19
Men’s Health
6,324,924
20
Vanity Fair
6,294,051
21
Seventeen
5,861,430
22
Nat. Geographic Traveler 5,793,507
Top 10 Magazine Brands – % Growth*
23
Health
5,572,549
(August – October 2014)
24
Sports Illustrated
5,486,723
25
Motor Trend
5,256,105
10 Sport Rider
MAGAZINE BRAND
1 2 3 4 5 6 7 8 9 10
TOTAL LIKES/FOLLOWERS (COMBINED NETWORKS)
Nat. Geographic Traveler Sport Fishing Sunset Road & Track The Family Handyman Backpacker Travel + Leisure The Atlantic American Photo Harper’s Bazaar
15% 12 11 11 9 9 9 9 8 8
D ATA P R O V I D E D B Y
10 Travel + Leisure
* % Growth in number of Page Likes/Followers represents the % difference between total number of Page Likes/Followers on October 31 and total number of Page Likes/Followers on August 31; excludes titles for which August data was not collected and for which data collection only commenced in October. Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on Page. All statistics gathered on last day of month. SOURCES:
Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.
