Master Template for Powerpoint
Millennial Survey – View of Status and their selfimage Updated Material – Aug 2014
Background •
INSEAD, The Head Foundation and Universum have embarked on a project to better understand the Millennial generation (those born 1984-1996)
•
The overarching goal is to be able to better understand many of the pre-conceived notions that exist about this generation
•
The vehicle driving the process is a global survey that was conducted by Universum in June-July 2014 along with existing extensive Universum Student Survey results and a CEO survey that is being carried out in August 2014
•
Over16,000 respondents, coming from 42 countries, took part in the research
•
Why is this important? The Millennials will make up the majority of the workforce in just a few years. From an employer branding perspective, companies that cater to the needs of the Millennials will have a head start in terms of attracting, recruiting and retaining them.
universumglobal.com
2
Survey Highlights – Respondents Region / Country North America (NA)
Latin America (LATAM)
Central & Eastern Europe (CEE)
Asia-Pacific (APAC)
Africa
Western Europe (WE)
Middle East (ME) TOTAL
universumglobal.com
US Canada Argentina Brazil Chile Colombia Costa Rica Mexico Panama Peru Czech Republic Poland Russia Australia China Hong Kong India Indonesia Japan Malaysia Philippines Singapore Thailand Vietnam Nigeria South Africa Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norway Spain Sweden Switzerland United Kingdom Lebanon Turkey United Arab Emirates
Sample size
Weighted share
Unweighted share
1 045 333 110 1 036 825 308 226 1 026 127 193 69 244 321 255 1 142 142 1 084 295 202 279 1 252 130 188 97 128 468 142 68 304 212 440 550 248 667 280 186 451 310 236 695 54 180 89 16 637
12,1% 1,4% 1,1% 4,7% 0,5% 1,1% 0,1% 2,4% 0,1% 0,5% 0,4% 1,1% 4,0% 0,9% 28,3% 0,2% 8,6% 1,8% 5,0% 0,9% 1,7% 0,2% 0,9% 1,8% 2,6% 1,2% 0,3% 0,4% 0,2% 0,2% 2,5% 3,1% 0,2% 1,6% 0,7% 0,2% 1,5% 0,4% 0,3% 2,6% 0,1% 1,6% 0,4% 100%
6,3% 0,7% 0,8% 4,0% 0,4% 1,0% 0,1% 2,4% 0,1% 0,6% 0,2% 0,8% 2,9% 0,5% 27,0% 0,1% 24,9% 5,0% 2,5% 0,6% 2,0% 0,1% 1,3% 1,8% 3,5% 1,0% 0,2% 0,2% 0,1% 0,1% 1,3% 1,6% 0,1% 1,2% 0,3% 0,1% 0,9% 0,2% 0,2% 1,3% 0,1% 1,5% 0,2% 100%
All the charts in this presentation have been weighted by the share of the population in each country with access to the internet
Also, the data has been weighted to reflect a gender distribution of 50/50 and respondent birth years range from 1984-1996
3
Main Themes – Status Africa APAC 1. Not important at all 2 3 4 5. Very important
9% 13% 22% 22% 35%
5% 5% 29% 34% 27%
CEE
LATAM
ME
NA
WE
Total
35% 21% 25% 15% 5%
3% 5% 29% 29% 34%
5% 10% 28% 28% 28%
9% 15% 36% 30% 10%
7% 16% 34% 31% 11%
6% 8% 30% 32% 23%
Diff Diff Women- YoungMen Old -2% 0% -1% 4% 6% -1% -1% -1% -3% -2%
Top 3 countries Russia Austria Belgium Hong Kong Peru
Austria Germany Japan Lebanon Colombia
Thailand Norway Denmark Italy Argentina
How important is recognition in the form of titles to you? Q6a (Q6a)
Africa APAC A high salary A secure employment Q35 (Q35)
universumglobal.com
28% 72%
51% 49%
CEE
LATAM
ME
NA
WE
Total
76% 24%
39% 61%
47% 53%
41% 59%
47% 53%
48% 52%
Diff Diff Women- YoungMen Old -7% 7%
-5% 5%
Top 3 countries Russia Costa Rica
Vietnam Japan
Hong Kong Argentina
I would prefer a job where I can have:
4
Main Themes – Self-Image
Africa APAC I strongly disagree1 2 3 4 I strongly agree5 Q26 (Q26)
8% 12% 23% 20% 37%
4% 13% 28% 33% 23%
Q26 (Q26)
universumglobal.com
LATAM
ME
NA
WE
Total
3% 10% 24% 41% 22%
4% 13% 31% 28% 23%
5% 7% 32% 27% 28%
7% 22% 28% 25% 19%
5% 20% 35% 29% 12%
5% 15% 29% 31% 21%
Diff Diff Women- YoungMen Old 3% 3% 3% -6% -4%
1% 2% 6% -4% -5%
Top 3 countries Japan Norway Hong Kong Poland Nigeria
Vietnam Austria Australia Russia Mexico
Finland Switzerland Spain France Turkey
I am an entreprenuerial person (7)
Africa APAC I strongly disagree1 2 3 4 I strongly agree5
CEE
10% 10% 30% 27% 23%
2% 5% 20% 42% 31%
CEE
LATAM
ME
NA
WE
Total
1% 8% 21% 48% 22%
8% 15% 27% 24% 26%
3% 6% 37% 28% 26%
3% 8% 35% 37% 17%
2% 8% 34% 38% 18%
3% 7% 25% 39% 26%
Diff Diff Women- YoungMen Old 0% 1% -1% -1% 1%
1% 5% 8% -6% -7%
Top 3 countries Nigeria Argentina Japan Poland Indonesia
Brazil Brazil Thailand Hong Kong Mexico
Spain Vietnam Australia Singapore Colombia
I want to be autonomous in my work (13)
5
Main Themes – Self-Image
Africa APAC I strongly disagree1 2 3 4 I strongly agree5
Q26 (Q26)
universumglobal.com
4% 7% 21% 24% 45%
2% 10% 30% 36% 22%
CEE
LATAM
ME
NA
WE
Total
3% 15% 20% 37% 24%
4% 11% 24% 32% 29%
5% 10% 20% 33% 32%
4% 10% 26% 32% 28%
6% 17% 30% 31% 16%
3% 11% 28% 34% 24%
Diff Diff Women- YoungMen Old 1% 3% 2% -1% -5%
1% 2% -3% -2% 2%
Top 3 countries Finland Poland Japan Singapore Nigeria
Poland Japan Hong Kong Lebanon Peru
Sweden Vietnam Belgium Malaysia India
I just want a chance to show my leadership abilities (3)
6
Main Themes – Self-Image
Africa APAC A generalist A specialist
28% 72%
35% 65%
CEE
LATAM
ME
NA
WE
Total
66% 34%
27% 73%
36% 64%
33% 67%
36% 64%
35% 65%
Diff Diff Women- YoungMen Old -1% 1%
-3% 3%
Top 3 countries Russia Colombia
France Chile
Hong Kong India
In my future career, I want to become:
Q29 (Q29)
Africa APAC An expert A manager Q30 (Q30)
universumglobal.com
79% 21%
59% 41%
CEE
LATAM
ME
NA
WE
Total
59% 41%
51% 49%
50% 50%
70% 30%
58% 42%
60% 40%
Diff Diff Women- YoungMen Old 3% -3%
4% -4%
Top 3 countries Nigeria France
Ireland Brazil
Malaysia Turkey
In my future career, I would prefer to become:
7
Background •
INSEAD, The Head Foundation and Universum have embarked on a project to better understand the Millennial generation (those born 1984-1996)
•
The overarching goal is to be able to better understand many of the pre-conceived notions that exist about this generation
•
The vehicle driving the process is a global survey that was conducted by Universum in June-July 2014 along with existing extensive Universum Student Survey results and a CEO survey that is being carried out in August 2014
•
Over16,000 respondents, coming from 42 countries, took part in the research
•
Why is this important? The Millennials will make up the majority of the workforce in just a few years. From an employer branding perspective, companies that cater to the needs of the Millennials will have a head start in terms of attracting, recruiting and retaining them.
universumglobal.com
2
Survey Highlights – Respondents Region / Country North America (NA)
Latin America (LATAM)
Central & Eastern Europe (CEE)
Asia-Pacific (APAC)
Africa
Western Europe (WE)
Middle East (ME) TOTAL
universumglobal.com
US Canada Argentina Brazil Chile Colombia Costa Rica Mexico Panama Peru Czech Republic Poland Russia Australia China Hong Kong India Indonesia Japan Malaysia Philippines Singapore Thailand Vietnam Nigeria South Africa Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norway Spain Sweden Switzerland United Kingdom Lebanon Turkey United Arab Emirates
Sample size
Weighted share
Unweighted share
1 045 333 110 1 036 825 308 226 1 026 127 193 69 244 321 255 1 142 142 1 084 295 202 279 1 252 130 188 97 128 468 142 68 304 212 440 550 248 667 280 186 451 310 236 695 54 180 89 16 637
12,1% 1,4% 1,1% 4,7% 0,5% 1,1% 0,1% 2,4% 0,1% 0,5% 0,4% 1,1% 4,0% 0,9% 28,3% 0,2% 8,6% 1,8% 5,0% 0,9% 1,7% 0,2% 0,9% 1,8% 2,6% 1,2% 0,3% 0,4% 0,2% 0,2% 2,5% 3,1% 0,2% 1,6% 0,7% 0,2% 1,5% 0,4% 0,3% 2,6% 0,1% 1,6% 0,4% 100%
6,3% 0,7% 0,8% 4,0% 0,4% 1,0% 0,1% 2,4% 0,1% 0,6% 0,2% 0,8% 2,9% 0,5% 27,0% 0,1% 24,9% 5,0% 2,5% 0,6% 2,0% 0,1% 1,3% 1,8% 3,5% 1,0% 0,2% 0,2% 0,1% 0,1% 1,3% 1,6% 0,1% 1,2% 0,3% 0,1% 0,9% 0,2% 0,2% 1,3% 0,1% 1,5% 0,2% 100%
All the charts in this presentation have been weighted by the share of the population in each country with access to the internet
Also, the data has been weighted to reflect a gender distribution of 50/50 and respondent birth years range from 1984-1996
3
Main Themes – Status Africa APAC 1. Not important at all 2 3 4 5. Very important
9% 13% 22% 22% 35%
5% 5% 29% 34% 27%
CEE
LATAM
ME
NA
WE
Total
35% 21% 25% 15% 5%
3% 5% 29% 29% 34%
5% 10% 28% 28% 28%
9% 15% 36% 30% 10%
7% 16% 34% 31% 11%
6% 8% 30% 32% 23%
Diff Diff Women- YoungMen Old -2% 0% -1% 4% 6% -1% -1% -1% -3% -2%
Top 3 countries Russia Austria Belgium Hong Kong Peru
Austria Germany Japan Lebanon Colombia
Thailand Norway Denmark Italy Argentina
How important is recognition in the form of titles to you? Q6a (Q6a)
Africa APAC A high salary A secure employment Q35 (Q35)
universumglobal.com
28% 72%
51% 49%
CEE
LATAM
ME
NA
WE
Total
76% 24%
39% 61%
47% 53%
41% 59%
47% 53%
48% 52%
Diff Diff Women- YoungMen Old -7% 7%
-5% 5%
Top 3 countries Russia Costa Rica
Vietnam Japan
Hong Kong Argentina
I would prefer a job where I can have:
4
Main Themes – Self-Image
Africa APAC I strongly disagree1 2 3 4 I strongly agree5 Q26 (Q26)
8% 12% 23% 20% 37%
4% 13% 28% 33% 23%
Q26 (Q26)
universumglobal.com
LATAM
ME
NA
WE
Total
3% 10% 24% 41% 22%
4% 13% 31% 28% 23%
5% 7% 32% 27% 28%
7% 22% 28% 25% 19%
5% 20% 35% 29% 12%
5% 15% 29% 31% 21%
Diff Diff Women- YoungMen Old 3% 3% 3% -6% -4%
1% 2% 6% -4% -5%
Top 3 countries Japan Norway Hong Kong Poland Nigeria
Vietnam Austria Australia Russia Mexico
Finland Switzerland Spain France Turkey
I am an entreprenuerial person (7)
Africa APAC I strongly disagree1 2 3 4 I strongly agree5
CEE
10% 10% 30% 27% 23%
2% 5% 20% 42% 31%
CEE
LATAM
ME
NA
WE
Total
1% 8% 21% 48% 22%
8% 15% 27% 24% 26%
3% 6% 37% 28% 26%
3% 8% 35% 37% 17%
2% 8% 34% 38% 18%
3% 7% 25% 39% 26%
Diff Diff Women- YoungMen Old 0% 1% -1% -1% 1%
1% 5% 8% -6% -7%
Top 3 countries Nigeria Argentina Japan Poland Indonesia
Brazil Brazil Thailand Hong Kong Mexico
Spain Vietnam Australia Singapore Colombia
I want to be autonomous in my work (13)
5
Main Themes – Self-Image
Africa APAC I strongly disagree1 2 3 4 I strongly agree5
Q26 (Q26)
universumglobal.com
4% 7% 21% 24% 45%
2% 10% 30% 36% 22%
CEE
LATAM
ME
NA
WE
Total
3% 15% 20% 37% 24%
4% 11% 24% 32% 29%
5% 10% 20% 33% 32%
4% 10% 26% 32% 28%
6% 17% 30% 31% 16%
3% 11% 28% 34% 24%
Diff Diff Women- YoungMen Old 1% 3% 2% -1% -5%
1% 2% -3% -2% 2%
Top 3 countries Finland Poland Japan Singapore Nigeria
Poland Japan Hong Kong Lebanon Peru
Sweden Vietnam Belgium Malaysia India
I just want a chance to show my leadership abilities (3)
6
Main Themes – Self-Image
Africa APAC A generalist A specialist
28% 72%
35% 65%
CEE
LATAM
ME
NA
WE
Total
66% 34%
27% 73%
36% 64%
33% 67%
36% 64%
35% 65%
Diff Diff Women- YoungMen Old -1% 1%
-3% 3%
Top 3 countries Russia Colombia
France Chile
Hong Kong India
In my future career, I want to become:
Q29 (Q29)
Africa APAC An expert A manager Q30 (Q30)
universumglobal.com
79% 21%
59% 41%
CEE
LATAM
ME
NA
WE
Total
59% 41%
51% 49%
50% 50%
70% 30%
58% 42%
60% 40%
Diff Diff Women- YoungMen Old 3% -3%
4% -4%
Top 3 countries Nigeria France
Ireland Brazil
Malaysia Turkey
In my future career, I would prefer to become:
7
