Master Template for Powerpoint
Millennial Survey – Highlights Updated Material – Aug 2014
Background •
INSEAD, The Head Foundation and Universum have embarked on a project to better understand the Millennial generation (those born 1984-1996)
•
The overarching goal is to be able to better understand many of the pre-conceived notions that exist about this generation
•
The vehicle driving the process is a global survey that was conducted by Universum in June-July 2014 along with existing extensive Universum Student Survey results and a CEO survey that is being carried out in August 2014
•
The responses have been gathered through the Universum panel, external panel providers and Facebook campaigns
•
With a record 16,000+ respondents it the world’s largest of its kind
•
Why is this important? The Millennials will make up the majority of the workforce in just a few years. From an employer branding perspective, companies that cater to the needs of the Millennials will have a head start in terms of attracting, recruiting and retaining them.
universumglobal.com
2
Survey Highlights – Respondents Region / Country North America (NA)
Latin America (LATAM)
Central & Eastern Europe (CEE)
Asia-Pacific (APAC)
Africa
Western Europe (WE)
Middle East (ME) TOTAL
universumglobal.com
US Canada Argentina Brazil Chile Colombia Costa Rica Mexico Panama Peru Czech Republic Poland Russia Australia China Hong Kong India Indonesia Japan Malaysia Philippines Singapore Thailand Vietnam Nigeria South Africa Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norway Spain Sweden Switzerland United Kingdom Lebanon Turkey United Arab Emirates
Sample size
Weighted share
Unweighted share
1 045 333 110 1 036 825 308 226 1 026 127 193 69 244 321 255 1 142 142 1 084 295 202 279 1 252 130 188 97 128 468 142 68 304 212 440 550 248 667 280 186 451 310 236 695 54 180 89 16 637
12,1% 1,4% 1,1% 4,7% 0,5% 1,1% 0,1% 2,4% 0,1% 0,5% 0,4% 1,1% 4,0% 0,9% 28,3% 0,2% 8,6% 1,8% 5,0% 0,9% 1,7% 0,2% 0,9% 1,8% 2,6% 1,2% 0,3% 0,4% 0,2% 0,2% 2,5% 3,1% 0,2% 1,6% 0,7% 0,2% 1,5% 0,4% 0,3% 2,6% 0,1% 1,6% 0,4% 100%
6,3% 0,7% 0,8% 4,0% 0,4% 1,0% 0,1% 2,4% 0,1% 0,6% 0,2% 0,8% 2,9% 0,5% 27,0% 0,1% 24,9% 5,0% 2,5% 0,6% 2,0% 0,1% 1,3% 1,8% 3,5% 1,0% 0,2% 0,2% 0,1% 0,1% 1,3% 1,6% 0,1% 1,2% 0,3% 0,1% 0,9% 0,2% 0,2% 1,3% 0,1% 1,5% 0,2% 100%
All the charts in this presentation have been weighted by the share of the population in each country with access to the internet
Also, the data has been weighted to reflect a gender distribution of 50/50 and respondent birth years range from 1984-1996
3
How Millennials across the world view challenging work Very different views exist: 1. Latin America and APAC see it mainly as innovative work and constant learning 2. Central Eastern Europe see it as constant learning, working with inspirational colleagues and being empowered 3. Africa and North America focus more on hard work and being outside of one’s comfort zone
universumglobal.com
4
Main Themes – Challenging work Africa APAC Being involved in innovative work Learning new things on a daily basis Working with talented colleagues who inspire me High level of responsibility Being asked to do things that are outside of my comfort zone Meritocracy (e.g. performance on projects leads to development/outcomes) A work that takes me to my limits A changing environment Being empowered by my manager (having a clear objective but not detailed guidance) A constant and heavy workload High level of coaching by my manager High level of monitoring by my manager Low level of coaching by my manager Low level of monitoring by my manager Other. Please specify:
26% 29% 27% 28% 34% 8% 20% 12% 12% 22% 5% 5% 9% 4% 2%
42% 40% 36% 24% 19% 23% 23% 13% 6% 8% 12% 6% 3% 2% 0%
CEE
LATAM
ME
NA
WE
Total
23% 55% 54% 22% 15% 36% 11% 11% 33% 2% 4% 1% 5% 9% 1%
45% 45% 30% 21% 33% 24% 22% 12% 16% 4% 5% 2% 3% 3% 2%
30% 29% 38% 29% 22% 13% 20% 9% 15% 18% 11% 10% 8% 9% 0%
33% 33% 25% 33% 42% 17% 22% 15% 21% 18% 4% 6% 7% 4% 1%
33% 34% 33% 32% 27% 23% 22% 16% 24% 16% 7% 4% 4% 3% 1%
39% 39% 33% 26% 25% 22% 22% 14% 12% 10% 9% 5% 4% 3% 1%
Diff Diff Women- YoungMen Old 2% -4% 1% -4% 3% -1% 0% 1% 0% 2% -3% 1% 1% 1% 0%
-5% -3% 0% 2% 10% -4% 0% 0% 5% 2% -4% 0% 2% 0% 0%
Top 3 countries Mexico Poland Russia Belgium Ireland Italy France Poland Russia France Vietnam Malaysia Australia Russia Argentina
Colombia Paraguay Thailand France Sweden Russia Netherlands Australia Germany Australia Lebanon Canada Malaysia Turkey Chile
Indonesia Argentina Germany Finland Brazil Poland Malaysia Switzerland Austria Ireland Czech Republic Vietnam Canada Czech Republic Lebanon
Which of the following statements best define challenging work to you? Q7 (Q7)
Africa APAC I strongly disagree1 2 3 4 I strongly agree5 Q26 (Q26)
24% 17% 21% 12% 25%
8% 14% 31% 27% 20%
Q26 (Q26)
universumglobal.com
LATAM
ME
NA
WE
Total
11% 22% 28% 19% 19%
16% 20% 22% 16% 26%
12% 13% 26% 18% 31%
19% 24% 24% 18% 15%
14% 26% 25% 21% 13%
12% 18% 28% 23% 19%
Diff Diff Women- YoungMen Old 1% 3% 1% -1% -3%
6% 1% -1% -5% -1%
Top 3 countries Nigeria Netherlands Japan Poland Chile
Ireland Italy Thailand Hong Kong Lebanon
Argentina Sweden Vietnam China Peru
I rather have no job than a job I hate (1)
Africa APAC I strongly disagree1 2 3 4 I strongly agree5
CEE
20% 17% 30% 17% 16%
6% 12% 32% 33% 17%
CEE
LATAM
ME
NA
WE
Total
7% 18% 37% 30% 9%
23% 22% 30% 15% 10%
14% 18% 29% 22% 17%
11% 24% 31% 23% 12%
7% 23% 34% 27% 9%
9% 16% 32% 29% 14%
Diff Diff Women- YoungMen Old 1% 1% -1% -1% 0%
3% 4% -2% -5% 0%
Top 3 countries Costa Rica Paraguay Japan Belgium Vietnam
Colombia Italy Czech Republic Austria India
Paraguay Canada Norway Thailand Malaysia
I'm not looking for a career, I'm looking for an experience (14)
5
Background •
INSEAD, The Head Foundation and Universum have embarked on a project to better understand the Millennial generation (those born 1984-1996)
•
The overarching goal is to be able to better understand many of the pre-conceived notions that exist about this generation
•
The vehicle driving the process is a global survey that was conducted by Universum in June-July 2014 along with existing extensive Universum Student Survey results and a CEO survey that is being carried out in August 2014
•
The responses have been gathered through the Universum panel, external panel providers and Facebook campaigns
•
With a record 16,000+ respondents it the world’s largest of its kind
•
Why is this important? The Millennials will make up the majority of the workforce in just a few years. From an employer branding perspective, companies that cater to the needs of the Millennials will have a head start in terms of attracting, recruiting and retaining them.
universumglobal.com
2
Survey Highlights – Respondents Region / Country North America (NA)
Latin America (LATAM)
Central & Eastern Europe (CEE)
Asia-Pacific (APAC)
Africa
Western Europe (WE)
Middle East (ME) TOTAL
universumglobal.com
US Canada Argentina Brazil Chile Colombia Costa Rica Mexico Panama Peru Czech Republic Poland Russia Australia China Hong Kong India Indonesia Japan Malaysia Philippines Singapore Thailand Vietnam Nigeria South Africa Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norway Spain Sweden Switzerland United Kingdom Lebanon Turkey United Arab Emirates
Sample size
Weighted share
Unweighted share
1 045 333 110 1 036 825 308 226 1 026 127 193 69 244 321 255 1 142 142 1 084 295 202 279 1 252 130 188 97 128 468 142 68 304 212 440 550 248 667 280 186 451 310 236 695 54 180 89 16 637
12,1% 1,4% 1,1% 4,7% 0,5% 1,1% 0,1% 2,4% 0,1% 0,5% 0,4% 1,1% 4,0% 0,9% 28,3% 0,2% 8,6% 1,8% 5,0% 0,9% 1,7% 0,2% 0,9% 1,8% 2,6% 1,2% 0,3% 0,4% 0,2% 0,2% 2,5% 3,1% 0,2% 1,6% 0,7% 0,2% 1,5% 0,4% 0,3% 2,6% 0,1% 1,6% 0,4% 100%
6,3% 0,7% 0,8% 4,0% 0,4% 1,0% 0,1% 2,4% 0,1% 0,6% 0,2% 0,8% 2,9% 0,5% 27,0% 0,1% 24,9% 5,0% 2,5% 0,6% 2,0% 0,1% 1,3% 1,8% 3,5% 1,0% 0,2% 0,2% 0,1% 0,1% 1,3% 1,6% 0,1% 1,2% 0,3% 0,1% 0,9% 0,2% 0,2% 1,3% 0,1% 1,5% 0,2% 100%
All the charts in this presentation have been weighted by the share of the population in each country with access to the internet
Also, the data has been weighted to reflect a gender distribution of 50/50 and respondent birth years range from 1984-1996
3
How Millennials across the world view challenging work Very different views exist: 1. Latin America and APAC see it mainly as innovative work and constant learning 2. Central Eastern Europe see it as constant learning, working with inspirational colleagues and being empowered 3. Africa and North America focus more on hard work and being outside of one’s comfort zone
universumglobal.com
4
Main Themes – Challenging work Africa APAC Being involved in innovative work Learning new things on a daily basis Working with talented colleagues who inspire me High level of responsibility Being asked to do things that are outside of my comfort zone Meritocracy (e.g. performance on projects leads to development/outcomes) A work that takes me to my limits A changing environment Being empowered by my manager (having a clear objective but not detailed guidance) A constant and heavy workload High level of coaching by my manager High level of monitoring by my manager Low level of coaching by my manager Low level of monitoring by my manager Other. Please specify:
26% 29% 27% 28% 34% 8% 20% 12% 12% 22% 5% 5% 9% 4% 2%
42% 40% 36% 24% 19% 23% 23% 13% 6% 8% 12% 6% 3% 2% 0%
CEE
LATAM
ME
NA
WE
Total
23% 55% 54% 22% 15% 36% 11% 11% 33% 2% 4% 1% 5% 9% 1%
45% 45% 30% 21% 33% 24% 22% 12% 16% 4% 5% 2% 3% 3% 2%
30% 29% 38% 29% 22% 13% 20% 9% 15% 18% 11% 10% 8% 9% 0%
33% 33% 25% 33% 42% 17% 22% 15% 21% 18% 4% 6% 7% 4% 1%
33% 34% 33% 32% 27% 23% 22% 16% 24% 16% 7% 4% 4% 3% 1%
39% 39% 33% 26% 25% 22% 22% 14% 12% 10% 9% 5% 4% 3% 1%
Diff Diff Women- YoungMen Old 2% -4% 1% -4% 3% -1% 0% 1% 0% 2% -3% 1% 1% 1% 0%
-5% -3% 0% 2% 10% -4% 0% 0% 5% 2% -4% 0% 2% 0% 0%
Top 3 countries Mexico Poland Russia Belgium Ireland Italy France Poland Russia France Vietnam Malaysia Australia Russia Argentina
Colombia Paraguay Thailand France Sweden Russia Netherlands Australia Germany Australia Lebanon Canada Malaysia Turkey Chile
Indonesia Argentina Germany Finland Brazil Poland Malaysia Switzerland Austria Ireland Czech Republic Vietnam Canada Czech Republic Lebanon
Which of the following statements best define challenging work to you? Q7 (Q7)
Africa APAC I strongly disagree1 2 3 4 I strongly agree5 Q26 (Q26)
24% 17% 21% 12% 25%
8% 14% 31% 27% 20%
Q26 (Q26)
universumglobal.com
LATAM
ME
NA
WE
Total
11% 22% 28% 19% 19%
16% 20% 22% 16% 26%
12% 13% 26% 18% 31%
19% 24% 24% 18% 15%
14% 26% 25% 21% 13%
12% 18% 28% 23% 19%
Diff Diff Women- YoungMen Old 1% 3% 1% -1% -3%
6% 1% -1% -5% -1%
Top 3 countries Nigeria Netherlands Japan Poland Chile
Ireland Italy Thailand Hong Kong Lebanon
Argentina Sweden Vietnam China Peru
I rather have no job than a job I hate (1)
Africa APAC I strongly disagree1 2 3 4 I strongly agree5
CEE
20% 17% 30% 17% 16%
6% 12% 32% 33% 17%
CEE
LATAM
ME
NA
WE
Total
7% 18% 37% 30% 9%
23% 22% 30% 15% 10%
14% 18% 29% 22% 17%
11% 24% 31% 23% 12%
7% 23% 34% 27% 9%
9% 16% 32% 29% 14%
Diff Diff Women- YoungMen Old 1% 1% -1% -1% 0%
3% 4% -2% -5% 0%
Top 3 countries Costa Rica Paraguay Japan Belgium Vietnam
Colombia Italy Czech Republic Austria India
Paraguay Canada Norway Thailand Malaysia
I'm not looking for a career, I'm looking for an experience (14)
5
