Module2 Video2 Homework
Learn & Implement the Emotional Direct Response Marketing Formula! I. Direct Response Formula: A. Get Attention B. Show People An Advantage C. Prove It D. Persuade People To Grasp That Advantage E. Ask For Action II. Marketing Medias: List below the types of media you currently use to target your clients (for example…direct mail, email, internet, radio, TV, word of mouth) ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
III. Marketing Medias: List below the types of media you could START to use (for example…direct mail, email, internet, radio, TV, word of mouth) ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ IV. Get Attention: What are some really good headlines that can grasp people’s attention? Write a few out… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
V. Show People An Advantage: Write down a few ways that can differentiate you … to show people an advantage ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ VI. Prove It: Now write down proof elements that back up your advantage… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
VII. Persuade People To Grasp That Advantage: Write additional emotional benefits your clients will receive from the product or service… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ VIII. Ask for Action: What do you want your client to do? Call you? Visit a website? Walk into your agency? Think about ways to give them a call to action ___________________________________________ ___________________________________________ ___________________________________________ __________________________________________
III. Marketing Medias: List below the types of media you could START to use (for example…direct mail, email, internet, radio, TV, word of mouth) ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ IV. Get Attention: What are some really good headlines that can grasp people’s attention? Write a few out… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
V. Show People An Advantage: Write down a few ways that can differentiate you … to show people an advantage ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ VI. Prove It: Now write down proof elements that back up your advantage… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
VII. Persuade People To Grasp That Advantage: Write additional emotional benefits your clients will receive from the product or service… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ VIII. Ask for Action: What do you want your client to do? Call you? Visit a website? Walk into your agency? Think about ways to give them a call to action ___________________________________________ ___________________________________________ ___________________________________________ __________________________________________
