Module2 Video3 Homework
Use The Persuasion Principles To Influence Clients To Only Buy From You I. The Law of Reciprocity – People pay in kind when you give them a gift that is personal, unexpected, and relevant. Write down how you can include this law more in your insurance business… ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
II. Law of Commitment & Consistency – when someone makes a decision to move in one direction, they are more likely to keep moving in that direction. How can you get your prospects and clients to commit and be more consistent? ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
III. Law of Social Proof – when someone makes a buying decision they first look to peers. Showing your prospects and clients the parking lot is full… How can you do this better in your insurance business?
(for example … collecting testimonials and putting them into your marketing)
___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
IV. Law of Authority -- we’ve already covered this well. V. Law of Likeability – we’ve also covered this one ;) VI. Law of Scarcity … Human nature makes it extremely difficult to resist being only one of a select few to own something. Having a limited number for a limited time invokes this law… How can you better use the Law of Scarcity in your insurance business? ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
II. Law of Commitment & Consistency – when someone makes a decision to move in one direction, they are more likely to keep moving in that direction. How can you get your prospects and clients to commit and be more consistent? ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
III. Law of Social Proof – when someone makes a buying decision they first look to peers. Showing your prospects and clients the parking lot is full… How can you do this better in your insurance business?
(for example … collecting testimonials and putting them into your marketing)
___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
IV. Law of Authority -- we’ve already covered this well. V. Law of Likeability – we’ve also covered this one ;) VI. Law of Scarcity … Human nature makes it extremely difficult to resist being only one of a select few to own something. Having a limited number for a limited time invokes this law… How can you better use the Law of Scarcity in your insurance business? ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
