New Partners and Perks

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RLHCHelloRewardsUpdate 12 January 2016

HelloRewardsInitiative

New Partners & Perks

CONFIDENTIAL – NOT FOR DISTRIBUTION | New Partners & Perks | January 2016 | page 1

Introducing New Partners & Perks We are excited to introduce a new partners & perks for Hello Rewards members. Hello Rewards members will receive additional perks at different points in their guest journey with the introduction of several new partnerships, in addition to our existing partnership with Amazon and Victrola Coffee Roasters. The partners that will be used to fulfill perks will fluctuate throughout the year to ensure we continue to surprise and delight our members.

Hello Rewards Initiative | New Partners & Perks | January 2016 | page 2

New Partners & Perks: How It Works Hello Rewards members who have stay at an RLHC property will be emailed a gift card from one of our new partners at certain points in their stay journey. This is a surprise & delight perk and is not a published benefit of the Hello Rewards program. There is NO action required at the property level to execute these gift cards.

Hello Rewards Update | New Partners & Perks | January 2016 | page 3

Need More Information?

For more information, contact: Brigette Pence | Director of Relationship Marketing [email protected] M: 509-850-6955

Hello Rewards Update | New Partners & Perks | January 2016 | page 4