New Year 2016 Summary.pdf - cloudfront.net
NEW YEAR’S CAMPAIGN PRE-LAUNCH OVERVIEW This campaign will encourage potential guests to Make 2016 #WorthIt by selecting their New Year’s resolutions, while discovering how any Red Lion Hotels destination can help them do so by highlighting unique hotel destinations and amenities.
GOALS & PROMOTION PROMOTION Theme: Make 2016 #WorthIt Flight: Jan 4th – Feb 29th Deal: 30% off and free breakfast Sweepstakes Giveaway $1,000 and a 4-night stay at any Hotel RL, Red Lion Hotel, or Red Lion Inn & Suites
GOALS • Increase Occupancy • Leisure Segment • Increase Social Media Engagement • Increase Website Traffic • Capture Email Addresses • Increase Brand Awareness
INITIATIVES BUDGET: $21,125 SEM GDN Press Release Media Buys - Sojern, TripAdvisor Banners Social Media Campaign Campaign Emailer Custom Sweepstakes Mini Site with quiz functionality
TIMELINE C:\Users\HeBS\Documents\RED Feb. 29 Mini-site ready for review LION\Campaigns\2015\Cyber Dec. 14 Monday\Screenshots\2015-12-01_1646_001.png Winner Selected Jan. 5 Dec. 23 Banner copy/image approval needed
Sale Ends Mini-site & media launch
March
GOALS & PROMOTION PROMOTION Theme: Make 2016 #WorthIt Flight: Jan 4th – Feb 29th Deal: 30% off and free breakfast Sweepstakes Giveaway $1,000 and a 4-night stay at any Hotel RL, Red Lion Hotel, or Red Lion Inn & Suites
GOALS • Increase Occupancy • Leisure Segment • Increase Social Media Engagement • Increase Website Traffic • Capture Email Addresses • Increase Brand Awareness
INITIATIVES BUDGET: $21,125 SEM GDN Press Release Media Buys - Sojern, TripAdvisor Banners Social Media Campaign Campaign Emailer Custom Sweepstakes Mini Site with quiz functionality
TIMELINE C:\Users\HeBS\Documents\RED Feb. 29 Mini-site ready for review LION\Campaigns\2015\Cyber Dec. 14 Monday\Screenshots\2015-12-01_1646_001.png Winner Selected Jan. 5 Dec. 23 Banner copy/image approval needed
Sale Ends Mini-site & media launch
March
