Pete Wootton - MD Digital - AWS
Pete Wootton - MD Digital Diversifying Revenues The BuyaCar Story...
1
Right click to replace image
WHAT IS IT?
Largeheadline
The market leading car purchase and finance platform that's revolutionising the way people buy a new or used car.
2
THE JOURNEY
Commercial deals with dealers give us access to stock
We promote this stock to our audience of inmarket users
We arrange finance, part exchange & other products
Cars are delivered to our customers home
Happy customers!
WHY DID WE BUY IT? Each second of every day, 3 users visit one of our automotive sites for reviews, advice or deals
Ev
5
What’s your attitude to buying a car online?
35.5%
27.7%
45.6%
18.9%
17.5% 2013
54.8%
2017
‘I would be confident in buying a car online…’
2013
2017
‘I remain wary of buying a car online without seeing it first’
2013
2017
‘I wouldn’t buy a car without seeing it first’
7
8
9
10
11
FCA licence, we are authorised to sell loans and financial products to consumers
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OLD TEAM
13
NEW TEAM
14
15
16
17
18
19
20
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HAPPY CUSTOMERS “The Amazon of car buying. Basically if car buying is something you find a chore this company can do most of the work for you”
“First time buying online – very impressed. All in all an excellent service & an enjoyable way to buy a car”
“A++++ Service. The staff are so helpful and the aftercare service is just as efficient”
THE FUTURE? Used car growth New car & Lease Vans Margin Partnerships - Manufacturers, Finance & Insurance Companies ● Licensing - technology, platform and know-how ● ● ● ● ●
23
Revolutionising the way people buy new and used cars online
1
Right click to replace image
WHAT IS IT?
Largeheadline
The market leading car purchase and finance platform that's revolutionising the way people buy a new or used car.
2
THE JOURNEY
Commercial deals with dealers give us access to stock
We promote this stock to our audience of inmarket users
We arrange finance, part exchange & other products
Cars are delivered to our customers home
Happy customers!
WHY DID WE BUY IT? Each second of every day, 3 users visit one of our automotive sites for reviews, advice or deals
Ev
5
What’s your attitude to buying a car online?
35.5%
27.7%
45.6%
18.9%
17.5% 2013
54.8%
2017
‘I would be confident in buying a car online…’
2013
2017
‘I remain wary of buying a car online without seeing it first’
2013
2017
‘I wouldn’t buy a car without seeing it first’
7
8
9
10
11
FCA licence, we are authorised to sell loans and financial products to consumers
12
OLD TEAM
13
NEW TEAM
14
15
16
17
18
19
20
21
HAPPY CUSTOMERS “The Amazon of car buying. Basically if car buying is something you find a chore this company can do most of the work for you”
“First time buying online – very impressed. All in all an excellent service & an enjoyable way to buy a car”
“A++++ Service. The staff are so helpful and the aftercare service is just as efficient”
THE FUTURE? Used car growth New car & Lease Vans Margin Partnerships - Manufacturers, Finance & Insurance Companies ● Licensing - technology, platform and know-how ● ● ● ● ●
23
Revolutionising the way people buy new and used cars online
