Powerpoint title Powerpoint subtitle
Social Media PPMA HR Transformation Network – 3rd November
-1-
An Introduction to Social Media
-2-
Social Media Revolution 2011
● http://www.youtube.com/watch?v=3SuNx0UrnEo
-3-
The use of social media
● Revolution through the Arabian Spring from Social Media......this stuff can topple governments! ● London riots – the good and the bad
● And a few reminders of other things – The television will never replace the Piano Forte! – The car will never replace the Horse and Carriage – No one will ever buy an iPad - what do you do with it?!
-4-
The business benefits of collaboration through social media
Innovation
Communic ation
Knowledge
Collaboration
Learning
Purpose
Virtual
-5-
Social Media as a Marketing Tool
● A study from the Yankee Group for Siemens Enterprise Communications has revealed that companies who fail to use social media to interact with their customers do so "at their own peril".
– The poll questioned 750 people, of whom 70 percent agreed that consumers want access to company experts and support via social media channels as well as trusting company information provided to them via these networks. – The survey also showed that 60 percent feel that "company outreach" via social media would improve their brand loyalty, as they feel many firms would be monitoring their social media streams for feedback and
consumer satisfaction. – It was also revealed that customer satisfaction with current businesses using social media is only 65 percent, allowing room for improvement and those firms that have yet to implement any form of social media policy to do so.
– One third of companies have no formal social networking policies, do not allow the use of it at work or aren't aware of their company's participation in social networking.
-6-
Social Media outside of Marketing
● “The vast majority of significant, even transformational, business benefits of social media come not from marketing communications, but from productive communities. The real business value of social media is that it can be used as an enabler for communities to collaborate, en masse, to achieve otherwise impossible results. It is this mass collaboration that sets social media apart as a phenomenon. ” (Mark McDonald and Anthony Bradley, Gartner)
-7-
Applied neuroscience has changed what we know about ‘change management’
-8-
Using the CORE model to guide your collaboration project Collaboration projects tend to fail not because of the wrong tools but because they do not model the collaborative principles during implementation.
Domain
Common Threat triggers
Certainty
• Lack of clarity about the purpose of
Options
the tools • Confusion about who can access them • Understanding the rules, or lack of rules. Especially if this clashes with the established culture
• Limited involvement in design • Too many rules or instructions • Telling people how to use the tools and on what
Reputation
• Giving little kudos for use • Leaving people out of activities
Equity
• Restricting use without a rational • Unclear expectation • Unclear measures of success -9-
To mitigate threat /create reward • Clearly setting out goals • Creating interest through modelling collaboration • Sharing examples of what has worked
• Involving people in design, extension of the tools • Allowing communities to find their own benefits
• Celebrating success in using the tools • Giving kudos to users • Senior sponsorship and active use • Allow participation to be open • Set outcomes but not process rules • Celebrate innovation in use
Engaging Line Managers
● User friendly and accessible design ● Tap into the knowledge from the social media used outside of the workspace eg. Cubetree is designed
to be intuitive to give a user experience similar to Facebook ● Incorporating the new “tool” into the manager’s natural workspace so that it becomes a part of every day, rather than having to jump from one application to the next depending on the activity ● Define your strategy and communicate this to employees
● Demonstrate the ROI – what are the benefits and how will they help that individual and their team be more productive?
- 10 -
Collaborative Tool – an HR process example
Objective: Develop a long-term recruitment pipeline using extreme micro-segmentation to create virtual talent communities
- 11 -
Collaborative Tools – two examples of creating an internal community
1
- 12 -
Collaborative Tools – two examples of creating an internal community
2
- 13 -
A Final Thought
We might be thinking: why social media? Gen Y and Gen Z are thinking: why not?
- 14 -
-1-
An Introduction to Social Media
-2-
Social Media Revolution 2011
● http://www.youtube.com/watch?v=3SuNx0UrnEo
-3-
The use of social media
● Revolution through the Arabian Spring from Social Media......this stuff can topple governments! ● London riots – the good and the bad
● And a few reminders of other things – The television will never replace the Piano Forte! – The car will never replace the Horse and Carriage – No one will ever buy an iPad - what do you do with it?!
-4-
The business benefits of collaboration through social media
Innovation
Communic ation
Knowledge
Collaboration
Learning
Purpose
Virtual
-5-
Social Media as a Marketing Tool
● A study from the Yankee Group for Siemens Enterprise Communications has revealed that companies who fail to use social media to interact with their customers do so "at their own peril".
– The poll questioned 750 people, of whom 70 percent agreed that consumers want access to company experts and support via social media channels as well as trusting company information provided to them via these networks. – The survey also showed that 60 percent feel that "company outreach" via social media would improve their brand loyalty, as they feel many firms would be monitoring their social media streams for feedback and
consumer satisfaction. – It was also revealed that customer satisfaction with current businesses using social media is only 65 percent, allowing room for improvement and those firms that have yet to implement any form of social media policy to do so.
– One third of companies have no formal social networking policies, do not allow the use of it at work or aren't aware of their company's participation in social networking.
-6-
Social Media outside of Marketing
● “The vast majority of significant, even transformational, business benefits of social media come not from marketing communications, but from productive communities. The real business value of social media is that it can be used as an enabler for communities to collaborate, en masse, to achieve otherwise impossible results. It is this mass collaboration that sets social media apart as a phenomenon. ” (Mark McDonald and Anthony Bradley, Gartner)
-7-
Applied neuroscience has changed what we know about ‘change management’
-8-
Using the CORE model to guide your collaboration project Collaboration projects tend to fail not because of the wrong tools but because they do not model the collaborative principles during implementation.
Domain
Common Threat triggers
Certainty
• Lack of clarity about the purpose of
Options
the tools • Confusion about who can access them • Understanding the rules, or lack of rules. Especially if this clashes with the established culture
• Limited involvement in design • Too many rules or instructions • Telling people how to use the tools and on what
Reputation
• Giving little kudos for use • Leaving people out of activities
Equity
• Restricting use without a rational • Unclear expectation • Unclear measures of success -9-
To mitigate threat /create reward • Clearly setting out goals • Creating interest through modelling collaboration • Sharing examples of what has worked
• Involving people in design, extension of the tools • Allowing communities to find their own benefits
• Celebrating success in using the tools • Giving kudos to users • Senior sponsorship and active use • Allow participation to be open • Set outcomes but not process rules • Celebrate innovation in use
Engaging Line Managers
● User friendly and accessible design ● Tap into the knowledge from the social media used outside of the workspace eg. Cubetree is designed
to be intuitive to give a user experience similar to Facebook ● Incorporating the new “tool” into the manager’s natural workspace so that it becomes a part of every day, rather than having to jump from one application to the next depending on the activity ● Define your strategy and communicate this to employees
● Demonstrate the ROI – what are the benefits and how will they help that individual and their team be more productive?
- 10 -
Collaborative Tool – an HR process example
Objective: Develop a long-term recruitment pipeline using extreme micro-segmentation to create virtual talent communities
- 11 -
Collaborative Tools – two examples of creating an internal community
1
- 12 -
Collaborative Tools – two examples of creating an internal community
2
- 13 -
A Final Thought
We might be thinking: why social media? Gen Y and Gen Z are thinking: why not?
- 14 -
