Presentation 3
Drivers for growth at Groupe DANONE
>> Affordability Marketing affordable nutrition
Near …
… and far Worldwide, 3 billion people live on less than 2 euros a day
India: milk and calcium-enriched Britannia Tiger biscuits
>> 3 Rps (€0.06) 150,000 tons a year, 43% of the market India’s top-selling biscuit
China: calcium-enriched Danone Milk for children
>> 1 Rmb (€0.10) per 40-gram package Launched in June 2004 Brand sales up 75% in 9 months
New version launched in Feb 2005 100-gram pack sold for 1.5 Rmb (€0.15)
Indonesia: calcium-enriched Biskuat Susu
>> 1,200 Rps (€0.10) 700,000 points of sale Biskuat brand has achieved 40% penetration
New 500-Rps pack (€0.05)
Indonesia: Milkuat
>> 1,200 Rps (€0.10) Dairy beverage with Vitacal to help children grow
Over 10 million bottles sold in 3 months, or 11% of the market for liquid milk products
Morocco: Moufid
>> 1 dirham (€0.10) Half the price of traditional yogurt 450,000 units sold daily Market penetration: 88% of children
South Africa: Danimal
>> 1.00 rand (€0.10) With vitamin A, zinc and iron to help children grow Launched in March 2005
A universal message
Health/Nutrition Proximity Affordability
2005 targets
Sales like-for-like Trading operating margin
Underlying EPS
+5% to +7% +20 bp to +40 bp +10%
>> Affordability Marketing affordable nutrition
Near …
… and far Worldwide, 3 billion people live on less than 2 euros a day
India: milk and calcium-enriched Britannia Tiger biscuits
>> 3 Rps (€0.06) 150,000 tons a year, 43% of the market India’s top-selling biscuit
China: calcium-enriched Danone Milk for children
>> 1 Rmb (€0.10) per 40-gram package Launched in June 2004 Brand sales up 75% in 9 months
New version launched in Feb 2005 100-gram pack sold for 1.5 Rmb (€0.15)
Indonesia: calcium-enriched Biskuat Susu
>> 1,200 Rps (€0.10) 700,000 points of sale Biskuat brand has achieved 40% penetration
New 500-Rps pack (€0.05)
Indonesia: Milkuat
>> 1,200 Rps (€0.10) Dairy beverage with Vitacal to help children grow
Over 10 million bottles sold in 3 months, or 11% of the market for liquid milk products
Morocco: Moufid
>> 1 dirham (€0.10) Half the price of traditional yogurt 450,000 units sold daily Market penetration: 88% of children
South Africa: Danimal
>> 1.00 rand (€0.10) With vitamin A, zinc and iron to help children grow Launched in March 2005
A universal message
Health/Nutrition Proximity Affordability
2005 targets
Sales like-for-like Trading operating margin
Underlying EPS
+5% to +7% +20 bp to +40 bp +10%
