product usage
PRODUCT USAGE DATA Professional Builder INSIGHT gives product manufacturers the data they need to analyze the success of current products, bring new products to market and expand market share. We help develop solutions for every segment of the home building industry.
WHAT IS PRODUCT USAGE DATA?
HOW DO WE DEVELOP DATA?
Specific feedback on brand usage in the marketplace:
• Builder & Consumer Practices Reports
We do our homework and call upon industry professionals through: • Annual surveys of 1,300+ builders and 55,000
• Products purchased for new home construction
households on purchases
and remodeling
• Building material volume “modeled” using detailed
• 42 categories of U.S. Standard Builder Practices
home characteristics
Reports; 24 for Canada
• Building material purchase reports for all 50 states
• 27 categories for Consumer Practices Reports
• Reviews of sample report sections
• New brand share data for 35 product categories
• Customized tabulations, analysis and consultations
HAVE DATA. NOW WHAT?
• 33 current report categories
Our clients depend on custom product usage data for:
WHAT SETS US APART?
• Sales and advertising performance assessment
Fifty years of homebuilding industry research combined with 79 years of home- building coverage results in:
• Business planning and forecasting • New product and market opportunity assessment • Sales force allocation and rewards
• Depth of industry understanding
• Monitoring markets and competitors
• Technical knowledge of home construction
WHAT KIND OF CLIENT BASE DO WE SERVE?
more qualified respondents
Every segment of the home building marketplace
• Flexibility, ability to customize
is represented:
• Construction data modeling expertise • Industry relationships deliver larger sample sizes,
• Building product and service providers
• Industry associations
To get started on collecting product usage data, contact Adam Grubb at 317.219.7546 or [email protected].
• Ad agencies • Distributors and retailers • Private equity/venture capital • Consulting companies • Federal government
WHAT IS PRODUCT USAGE DATA?
HOW DO WE DEVELOP DATA?
Specific feedback on brand usage in the marketplace:
• Builder & Consumer Practices Reports
We do our homework and call upon industry professionals through: • Annual surveys of 1,300+ builders and 55,000
• Products purchased for new home construction
households on purchases
and remodeling
• Building material volume “modeled” using detailed
• 42 categories of U.S. Standard Builder Practices
home characteristics
Reports; 24 for Canada
• Building material purchase reports for all 50 states
• 27 categories for Consumer Practices Reports
• Reviews of sample report sections
• New brand share data for 35 product categories
• Customized tabulations, analysis and consultations
HAVE DATA. NOW WHAT?
• 33 current report categories
Our clients depend on custom product usage data for:
WHAT SETS US APART?
• Sales and advertising performance assessment
Fifty years of homebuilding industry research combined with 79 years of home- building coverage results in:
• Business planning and forecasting • New product and market opportunity assessment • Sales force allocation and rewards
• Depth of industry understanding
• Monitoring markets and competitors
• Technical knowledge of home construction
WHAT KIND OF CLIENT BASE DO WE SERVE?
more qualified respondents
Every segment of the home building marketplace
• Flexibility, ability to customize
is represented:
• Construction data modeling expertise • Industry relationships deliver larger sample sizes,
• Building product and service providers
• Industry associations
To get started on collecting product usage data, contact Adam Grubb at 317.219.7546 or [email protected].
• Ad agencies • Distributors and retailers • Private equity/venture capital • Consulting companies • Federal government
